Forecasting in Business
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Questions and Answers

Which of the following is NOT a primary purpose of forecasting in product management?

  • Identifying potential risks and opportunities
  • Evaluating the effectiveness of marketing campaigns (correct)
  • Determining the optimal pricing strategy
  • Predicting future demand for the product

Which of the following is NOT a factor that forecasting typically considers?

  • Competitor pricing strategies (correct)
  • Historical sales data
  • Customer preferences
  • Market trends

What is the primary benefit of accurate forecasting in product management?

  • Enhanced marketing and advertising effectiveness
  • Improved supply chain efficiency
  • Increased customer satisfaction
  • Better resource allocation and cost management (correct)

Which of the following statements about forecasting is NOT true?

<p>Forecasting is a one-time activity during the product planning phase (C)</p> Signup and view all the answers

What is the primary goal of forecasting in product management?

<p>Anticipating and adapting to market changes (D)</p> Signup and view all the answers

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