Questions and Answers
What are micro-trends considered to be in relation to megatrends and macro-trends?
Children of macro-trends and nephews of megatrends
What is the primary reason for the diversity and rapid succession of micro-trends?
They are directly focused on addressing consumer needs
Which of the following is NOT a category into which micro-trends can be segmented?
Health and wellness innovations
What fundamental elements are mentioned as bringing about trends?
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How do human needs contribute to the formation of trends?
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What role do innovations play in leading to trends?
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What is a key element of a trend related to the number of participants?
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Which of the following is a characteristic of Megatrends?
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How do Macro-trends relate to Megatrends?
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What can be considered as the starting point for a trend?
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How does a trend differ from a fad?
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What is the purpose of analyzing Macro-trends?
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