Hospitality and Tourism Marketing

What are the elements of the Marketing Mix?

Product, Promotion, Price, Distribution

Which of the following is a part of the Promotional Mix?

Advertising

In the Marketing Environment, what does the term 'Micro' refer to?

The company, competitors, suppliers, intermediaries, customers, publics

Why is Marketing considered more than just a functional area?

Because of the integration throughout the organization Signup and view all the answers

What separates 'Needs' from 'Wants' and 'Demands' in marketing terminology?

'Needs' are basic necessities; 'Wants' are desires for specific products or services; 'Demands' are wants backed by purchasing power. Signup and view all the answers

Services can be stored for later sale or use.

False Signup and view all the answers

Intangibility in services makes it easy to evaluate the service before the customer experiences it.

False Signup and view all the answers

Inseparability in services means that the customer is not involved in the service encounter.

False Signup and view all the answers

Hospitality and Tourism Marketing - Chapter 1 Quiz

Questions and Answers

What are the elements of the Marketing Mix?

Which of the following is a part of the Promotional Mix?

In the Marketing Environment, what does the term 'Micro' refer to?

Why is Marketing considered more than just a functional area?

What separates 'Needs' from 'Wants' and 'Demands' in marketing terminology?

Services can be stored for later sale or use.

Intangibility in services makes it easy to evaluate the service before the customer experiences it.

Inseparability in services means that the customer is not involved in the service encounter.

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