Podcast
Questions and Answers
What is the most basic level of product according to the text?
What is the most basic level of product according to the text?
- Luxury Products
- Enhanced Products
- Supporting Products
- Core Products (correct)
What are facilitating products according to the text?
What are facilitating products according to the text?
- Basic products for the guest
- Additional luxury items for the guest
- Enhancements to the core product
- Services or goods necessary for the guest to use the core product (correct)
What does the text define as a product?
What does the text define as a product?
- Services and places
- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need (correct)
- Only physical objects
- Experiences and ideas
What is the term used for services or goods that must be present for the guest to use the core product?
What is the term used for services or goods that must be present for the guest to use the core product?
What is the most critical element to keep in mind when designing a product according to the text?
What is the most critical element to keep in mind when designing a product according to the text?
What are facilitating products?
What are facilitating products?
What is the most basic level of product?
What is the most basic level of product?
What is the term used for the most basic benefit to the consumer of a product?
What is the term used for the most basic benefit to the consumer of a product?
What does the product life cycle describe?
What does the product life cycle describe?
What can be offered to a market as a product?
What can be offered to a market as a product?
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Study Notes
Product Hierarchy
- The most basic level of product is the core product, which refers to the most basic benefit to the consumer.
- Facilitating products are services or goods that must be present for the guest to use the core product.
Product Definition
- A product is defined as anything that can be offered to a market that might satisfy a want or need.
Product Design
- The most critical element to keep in mind when designing a product is to focus on the core product.
Product Life Cycle
- The product life cycle describes the stages a product goes through from introduction to withdrawal from the market.
Product Offerings
- Services, goods, or ideas can be offered to a market as a product.
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