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10 Questions

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Marketing for Hospitality and Tourism

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Questions and Answers

What is the most basic level of product according to the text?

Luxury Products

Enhanced Products

Supporting Products

Core Products (correct)

What are facilitating products according to the text?

Basic products for the guest

Additional luxury items for the guest

Enhancements to the core product

Services or goods necessary for the guest to use the core product (correct)

What does the text define as a product?

Services and places

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need (correct)

Only physical objects

Experiences and ideas

What is the term used for services or goods that must be present for the guest to use the core product?

Facilitating Products Signup and view all the answers

What is the most critical element to keep in mind when designing a product according to the text?

Uncovering the core benefit to the consumer Signup and view all the answers

What are facilitating products?

Services or goods that must be present for the guest to use the core product Signup and view all the answers

What is the most basic level of product?

Core product Signup and view all the answers

What is the term used for the most basic benefit to the consumer of a product?

Core benefit Signup and view all the answers

What does the product life cycle describe?

The stages a product goes through from introduction to withdrawal from the market Signup and view all the answers

What can be offered to a market as a product?

Physical objects, services, places, organizations, ideas, and experiences Signup and view all the answers

Study Notes

Product Hierarchy

The most basic level of product is the core product, which refers to the most basic benefit to the consumer.
Facilitating products are services or goods that must be present for the guest to use the core product.

Product Definition

A product is defined as anything that can be offered to a market that might satisfy a want or need.

Product Design

The most critical element to keep in mind when designing a product is to focus on the core product.

Product Life Cycle

The product life cycle describes the stages a product goes through from introduction to withdrawal from the market.

Product Offerings

Services, goods, or ideas can be offered to a market as a product.

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Description

Test your understanding of product and brand management in the hospitality and tourism industry with this quiz based on Chapter 9 of the "Marketing for Hospitality and Tourism 8th Edition" textbook. Evaluate your knowledge of product design, branding strategies, and customer value creation.