Marketing for Hospitality and Tourism
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Questions and Answers

What is the most basic level of product according to the text?

  • Luxury Products
  • Enhanced Products
  • Supporting Products
  • Core Products (correct)
  • What are facilitating products according to the text?

  • Basic products for the guest
  • Additional luxury items for the guest
  • Enhancements to the core product
  • Services or goods necessary for the guest to use the core product (correct)
  • What does the text define as a product?

  • Services and places
  • Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need (correct)
  • Only physical objects
  • Experiences and ideas
  • What is the term used for services or goods that must be present for the guest to use the core product?

    <p>Facilitating Products</p> Signup and view all the answers

    What is the most critical element to keep in mind when designing a product according to the text?

    <p>Uncovering the core benefit to the consumer</p> Signup and view all the answers

    What are facilitating products?

    <p>Services or goods that must be present for the guest to use the core product</p> Signup and view all the answers

    What is the most basic level of product?

    <p>Core product</p> Signup and view all the answers

    What is the term used for the most basic benefit to the consumer of a product?

    <p>Core benefit</p> Signup and view all the answers

    What does the product life cycle describe?

    <p>The stages a product goes through from introduction to withdrawal from the market</p> Signup and view all the answers

    What can be offered to a market as a product?

    <p>Physical objects, services, places, organizations, ideas, and experiences</p> Signup and view all the answers

    Study Notes

    Product Hierarchy

    • The most basic level of product is the core product, which refers to the most basic benefit to the consumer.
    • Facilitating products are services or goods that must be present for the guest to use the core product.

    Product Definition

    • A product is defined as anything that can be offered to a market that might satisfy a want or need.

    Product Design

    • The most critical element to keep in mind when designing a product is to focus on the core product.

    Product Life Cycle

    • The product life cycle describes the stages a product goes through from introduction to withdrawal from the market.

    Product Offerings

    • Services, goods, or ideas can be offered to a market as a product.

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    Description

    Test your understanding of product and brand management in the hospitality and tourism industry with this quiz based on Chapter 9 of the "Marketing for Hospitality and Tourism 8th Edition" textbook. Evaluate your knowledge of product design, branding strategies, and customer value creation.

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