10 Questions
Which of the following is NOT one of the 4P's of the marketing framework mentioned in the text?
Promotion
What are the two factors that influence demand according to the text?
Buying Power and Buying Behavior
Which type of marketing is considered traditional and includes TV, News, and Billboards?
ATL (Above the Line)
What does SMART stand for in relation to marketing goals?
Specific, Measurable, Achievable, Relevant, Time-bound
Which element of the marketing framework contributes to the value of a product or service?
Promotion
Which of the following is NOT a factor that influences demand according to the text?
Marketing
What is the main focus of marketing according to the text?
Creating value
Which marketing approach reaches the widest audience according to the text?
ATL (Above the Line)
What is the main purpose of promotion in marketing according to the text?
To dictate what you want
What is the role of the 4P's in the marketing framework according to the text?
To create value
Study Notes
Marketing Framework
- The 4P's of the marketing framework are Product, Price, Place, and Promotion.
Demand Influencers
- Two factors that influence demand are Consumer Tastes and Preferences, and Price.
Traditional Marketing
- Traditional marketing is considered to be "above the line" marketing and includes TV, News, and Billboards.
Marketing Goals
- SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound in relation to marketing goals.
Value Creation
- The element of the marketing framework that contributes to the value of a product or service is Product.
Non-Demand Influencers
- One factor that does NOT influence demand is the Marketing Mix.
Marketing Focus
- The main focus of marketing is to meet customer needs and wants.
Marketing Approach
- Mass marketing, which includes TV, News, and Billboards, reaches the widest audience.
Promotion Purpose
- The main purpose of promotion in marketing is to inform, persuade, and remind customers about a product or service.
4P's Role
- The role of the 4P's in the marketing framework is to create a marketing strategy that meets customer needs and wants.
Test your knowledge of tourism and hospitality marketing with this quiz. Explore topics such as market offerings, needs assessment, demand factors, and the 4P's of marketing.
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