Questions and Answers
What are the main features of Entrepreneurial Marketing?
Innovation, risk taking, and resourcefulness
What is the focus of marketing and sales until there is traction in a new market?
Finding, acquiring, and keeping customers
What has changed the rules of marketing according to the text?
The web
Which of the following is NOT one of the 4 Ps of marketing?
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What is guerrilla marketing primarily focused on?
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What is a valuable aspect of marketing through social media according to the text?
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What is the aim of creative content in driving sales?
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What is essential for a successful website according to the text?
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What is a mistake to avoid when building a website according to the text?
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What do investors want to see in personal brand marketing according to the text?
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What is very important to the success of a business according to the text?
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What is the focus of guerrilla marketing according to the text?
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