Podcast
Questions and Answers
What are the three main areas of focus for marketing for entrepreneurs and small businesses?
What are the three main areas of focus for marketing for entrepreneurs and small businesses?
- Setting prices, selecting distribution channels, and promoting products
- Identifying competitors, creating advertisements, and expanding product lines
- Finding out customer wants and needs, developing products and services, determining how to satisfy customer needs (correct)
- Researching industry trends, negotiating with suppliers, and training staff
What is the main focus of marketing in a business?
What is the main focus of marketing in a business?
- Putting the customer first in all efforts and activities (correct)
- Creating products without considering customer preferences
- Fulfilling the desires of the business owner
- Maximizing profits for the company
How has Capannari Ice Cream differentiated itself from its competitors?
How has Capannari Ice Cream differentiated itself from its competitors?
- By offering only standard ice cream flavors
- By investing heavily in marketing and getting to know their customers well (correct)
- By increasing prices to higher than competitors
- By ignoring customer feedback and preferences
What additional service does Capannari Ice Cream offer that sets them apart from other ice cream shops?
What additional service does Capannari Ice Cream offer that sets them apart from other ice cream shops?
How has investing in marketing helped Capannari Ice Cream succeed?
How has investing in marketing helped Capannari Ice Cream succeed?
What does putting the customer first in marketing efforts mean?
What does putting the customer first in marketing efforts mean?
What is the purpose of identifying a target market for a business?
What is the purpose of identifying a target market for a business?
In the context of the text, what is an industrial market also known as?
In the context of the text, what is an industrial market also known as?
What type of buyers make up a consumer market?
What type of buyers make up a consumer market?
Why do businesses usually need to perform market research to identify target markets?
Why do businesses usually need to perform market research to identify target markets?
What does the text suggest can help guarantee repeat customers at an ice cream shop?
What does the text suggest can help guarantee repeat customers at an ice cream shop?
What role does Capannari’s ice cream shop play in supporting community events?
What role does Capannari’s ice cream shop play in supporting community events?
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