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Questions and Answers
What are the three main areas of focus for marketing for entrepreneurs and small businesses?
What is the main focus of marketing in a business?
How has Capannari Ice Cream differentiated itself from its competitors?
What additional service does Capannari Ice Cream offer that sets them apart from other ice cream shops?
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How has investing in marketing helped Capannari Ice Cream succeed?
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What does putting the customer first in marketing efforts mean?
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What is the purpose of identifying a target market for a business?
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In the context of the text, what is an industrial market also known as?
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What type of buyers make up a consumer market?
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Why do businesses usually need to perform market research to identify target markets?
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What does the text suggest can help guarantee repeat customers at an ice cream shop?
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What role does Capannari’s ice cream shop play in supporting community events?
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