Consumer Involvement and Product Positioning Quiz

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10 Questions

What type of products/services are associated with high involvement?

Which factor influences behavior related to situational aspects?

What are examples of psychographic factors that influence behavior?

What is an example of a personal factor that influences behavior?

What characterizes low involvement products/services?

What type of sales approach is recommended for high involvement products/services?

Which factor is NOT considered in the influence of behavior related to personal factors?

What is an example of a situational factor that influences consumer behavior?

Which personality trait is associated with being open to new experiences?

What is a common characteristic of low involvement products/services?


Test your knowledge of consumer involvement and product positioning with this quiz. Explore the differences between high involvement and low involvement products/services, and learn about the various marketing strategies used for each type.

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