Consumer Involvement and Product Positioning Quiz
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Consumer Involvement and Product Positioning Quiz

Created by
@AchievableSwan

Questions and Answers

What type of products/services are associated with high involvement?

Products with dedicated salespeople and extensive post-sale follow-ups

Which factor influences behavior related to situational aspects?

Location in commercial and residential areas

What are examples of psychographic factors that influence behavior?

Lifestyle traits, personality styles, attitudes, activities, and values

What is an example of a personal factor that influences behavior?

<p>Demography, age, gender, and stage of life</p> Signup and view all the answers

What characterizes low involvement products/services?

<p>Loud commercials, bright colors, flashing lights</p> Signup and view all the answers

What type of sales approach is recommended for high involvement products/services?

<p>Dedicated salespeople</p> Signup and view all the answers

Which factor is NOT considered in the influence of behavior related to personal factors?

<p>Mood</p> Signup and view all the answers

What is an example of a situational factor that influences consumer behavior?

<p>Social norms</p> Signup and view all the answers

Which personality trait is associated with being open to new experiences?

<p>Openness</p> Signup and view all the answers

What is a common characteristic of low involvement products/services?

<p>Flashing lights</p> Signup and view all the answers

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