Podcast
Questions and Answers
What is the most basic motivation related to the human need for survival?
What is the most basic motivation related to the human need for survival?
Which motivation may lead consumers to make purchases that are pleasurable or protective?
Which motivation may lead consumers to make purchases that are pleasurable or protective?
What type of motivation considers factors like convenience, cost savings, and safety?
What type of motivation considers factors like convenience, cost savings, and safety?
Which motivation is driven by pressure from sources that are influenced by other people?
Which motivation is driven by pressure from sources that are influenced by other people?
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According to Thorndike’s Law of Effect, what motivates consumers to buy products?
According to Thorndike’s Law of Effect, what motivates consumers to buy products?
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Which of the following represents a category of needs in Alderfer’s ERG theory?
Which of the following represents a category of needs in Alderfer’s ERG theory?
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According to Maslow’s Hierarchy of Needs, which need must be satisfied before social needs can be fulfilled?
According to Maslow’s Hierarchy of Needs, which need must be satisfied before social needs can be fulfilled?
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What is the principle that states once a need has been satisfied, it no longer motivates us?
What is the principle that states once a need has been satisfied, it no longer motivates us?
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In consumer behavior, what motivates individuals to fill desires for physiological and material well-being?
In consumer behavior, what motivates individuals to fill desires for physiological and material well-being?
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Which of the following is not one of Alderfer’s ERG categories of needs?
Which of the following is not one of Alderfer’s ERG categories of needs?
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What is the main principle of Thorndike’s Law of Effect?
What is the main principle of Thorndike’s Law of Effect?
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According to Maslow's Hierarchy of Needs, which need category includes desires for satisfying interpersonal relationships?
According to Maslow's Hierarchy of Needs, which need category includes desires for satisfying interpersonal relationships?
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What is the progression principle in Maslow's Hierarchy of Needs?
What is the progression principle in Maslow's Hierarchy of Needs?
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What are consumers motivated to fill in Alderfer’s ERG theory?
What are consumers motivated to fill in Alderfer’s ERG theory?
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According to Thorndike’s Law of Effect, what do consumers avoid when making purchasing decisions?
According to Thorndike’s Law of Effect, what do consumers avoid when making purchasing decisions?
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In Maslow's Hierarchy of Needs, what represents desires for continued psychological growth and development?
In Maslow's Hierarchy of Needs, what represents desires for continued psychological growth and development?
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Study Notes
Basic Human Motivations
- The most basic motivation related to survival is physiological needs, which include food, water, shelter, and sleep.
- Consumers may make purchases that are pleasurable or protective driven by hedonic motivation.
Consumer Decision Factors
- Motivation influenced by convenience, cost savings, and safety is referred to as utilitarian motivation.
- Social motivation is influenced by pressure from peers and society, leading to consumer choices based on others' opinions.
Theories of Motivation
- Thorndike’s Law of Effect states that consumers are motivated to buy products that result in satisfaction or positive outcomes.
- Alderfer’s ERG theory includes categories of existence, relatedness, and growth needs.
- According to Maslow’s Hierarchy of Needs, physiological needs must be fulfilled before social needs can be pursued.
Concepts in Psychological Motivation
- The principle of satiation states that once a need is satisfied, it no longer serves as a motivator.
- Individuals are motivated to fulfill desires for physiological and material well-being through their purchasing behavior.
- Alderfer’s ERG theory does not include "self-actualization" as one of its categories of needs.
Principles of Needs
- The main principle of Thorndike’s Law of Effect is that behaviors leading to desirable outcomes are more likely to be repeated by consumers.
- In Maslow's Hierarchy, the love and belonging category addresses desires for satisfying interpersonal relationships.
- The progression principle in Maslow’s Hierarchy of Needs suggests that individuals must fulfill lower-level needs before addressing higher-level ones.
Consumer Avoidance and Growth
- According to Thorndike’s Law of Effect, consumers tend to avoid purchasing decisions that lead to negative outcomes or dissatisfaction.
- In Maslow’s framework, desires for continued psychological growth and development are represented in the self-actualization category.
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Description
Explore the motivations behind consumer buying behavior in this quiz. Learn and apply theories such as Thorndike’s Law of Effect, Maslow’s Hierarchy of Needs, and Alderfer’s ERG to understand why people make purchasing decisions. Test your knowledge and discuss recent purchases to analyze consumer motivation.
