Understanding Consumer Motivation

What is the most basic motivation related to the human need for survival?

Which motivation may lead consumers to make purchases that are pleasurable or protective?

What type of motivation considers factors like convenience, cost savings, and safety?

Which motivation is driven by pressure from sources that are influenced by other people?

According to Thorndike’s Law of Effect, what motivates consumers to buy products?

Which of the following represents a category of needs in Alderfer’s ERG theory?

According to Maslow’s Hierarchy of Needs, which need must be satisfied before social needs can be fulfilled?

What is the principle that states once a need has been satisfied, it no longer motivates us?

In consumer behavior, what motivates individuals to fill desires for physiological and material well-being?

Which of the following is not one of Alderfer’s ERG categories of needs?

What is the main principle of Thorndike’s Law of Effect?

According to Maslow's Hierarchy of Needs, which need category includes desires for satisfying interpersonal relationships?

What is the progression principle in Maslow's Hierarchy of Needs?

What are consumers motivated to fill in Alderfer’s ERG theory?

According to Thorndike’s Law of Effect, what do consumers avoid when making purchasing decisions?

In Maslow's Hierarchy of Needs, what represents desires for continued psychological growth and development?