Consumer Behavior Introduction Quiz

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12 Questions

What is the difference between database marketing and relationship marketing?

What is the 80/20 rule in consumer behavior?

What is the main difference between a need and a want in consumer behavior?

What is Web 2.0 and its significance in consumer behavior?

What do heavy users represent in consumer behavior?

What are the stages in the consumption process according to consumer behavior theory?

What is the primary responsibility of the Federal Trade Commission (FTC) in relation to consumer protection?

In the context of consumer protection, what does the Greenwashing practice refer to?

What does the Fair Packaging and Labeling Act primarily aim to achieve?

How does sensory marketing utilize audio watermarks in product promotion?

What is the purpose of Trade Dress in marketing?

What concept does Kansei engineering focus on in product design?


Test your knowledge on consumer behavior by defining concepts like demographics, market segmentation strategies, consumption process stages, 80/20 rule, heavy users, database marketing, relationship marketing, and Role Theory.

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