Consumer Behavior and Buying Process Quiz

Questions and Answers

Problem recognition

Helping people identify problems

Criteria

Features of the new purchase Signup and view all the answers

To get the product or service in front of the consumer and make them aware of the solution Signup and view all the answers

Branding and product differentiation Signup and view all the answers

Making a purchase decision after a comprehensive review of solutions and specific products Signup and view all the answers

A sense of regret after making a purchase Signup and view all the answers

Provides access to a wide range of product information and reviews Signup and view all the answers

A want or need is felt when the product is seen and an immediate impulse decision to buy occurs Signup and view all the answers

Evaluating whether the purchase was good and encouraging repeat purchases Signup and view all the answers

Creating a list before shopping and sticking to it, setting a budget, and avoiding shopping when emotional Signup and view all the answers

Study Notes

First Stage: Problem Recognition
- Occurs when a consumer identifies a need or problem that requires resolution.
Marketing Focus at Problem Recognition
- Aims to create awareness of a gap between the consumer's current state and desired state, prompting them to seek solutions.
Second Stage: Information Search
- Involves gathering relevant information to find possible solutions or products that meet the recognized need.

Main Consideration in Criteria Stage
- Consumers assess products based on specific attributes, such as quality, price, and functionality.
Goal of 'Search for a Solution' Stage
- To identify all possible options available in the market that address the recognized need.
Importance of Persuasion During 'Evaluate Options'
- Marketing tools such as testimonials, reviews, and endorsements significantly influence consumer decisions across options.
Focus of 'Decide and Purchase' Stage
- Involves the consumer making the final choice and completing the transaction, emphasizing convenience and satisfaction.

'Buyer’s Remorse'
- Refers to feelings of regret or anxiety after making a purchase, often due to doubt about the choice made or the cost involved.
Internet Impact on Information Gathering
- Provides easy access to vast amounts of information, allowing consumers to compare products, read reviews, and make informed decisions quickly.
Impulse Buying
- A spontaneous purchase made without prior planning or consideration, often triggered by emotions or marketing stimuli.
Focus of 'Post Purchase Evaluation' Stage
- Consumers reflect on their purchase decision, evaluating satisfaction levels and overall product performance, affecting future buying behaviors.

Strategies to Avoid Impulse Buying
- Setting a budget before shopping, creating a shopping list, avoiding shopping when emotional, and seeking alternatives to shopping for entertainment.