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Uncover the Factors Shaping Consumer Motivation
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Uncover the Factors Shaping Consumer Motivation

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@EnviousParadise

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Questions and Answers

Which of the following factors affects motivation by having a direct bearing on and significant implications for one's life?

  • Values
  • Consistency with Self-Concept
  • Personal Relevance (correct)
  • Motivation

    • What is the term used to describe the way something bears on an individual's self-concept and the way they think others view them?

  • Personal Relevance
  • Motivation
  • Values
  • Consistency with Self-Concept (correct)

    • Which factor helps individuals define who they are and frequently guides their behavior?

  • Motivation
  • Personal Relevance
  • Consistency with Self-Concept (correct)
  • Values

    • Which factor can make consumers more motivated to attend to and process information?

    <p>Values</p> Signup and view all the answers

    Which of the following factors is important for marketers to understand in order to affect outcomes of interest?

    <p>Motivation</p> Signup and view all the answers

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