B2B Marketing Week 10: Business Model Exam Prep

According to Peter F. Drucker, what makes a valid theory of the business extraordinarily powerful?

Based on Teece (2018), what does a business model describe?

According to Lancaster (1999, cited in Kuzmanovic et al., 2021), what motivates a customer to buy a product?

What does the Customer Value Model suggest companies can offer?

According to the text, what types of value are mentioned as being created by any product or service attribute?

What elements does Teece (2018) indicate are encompassed by a business model?

Which term refers to the combined engagement of any actor who participates towards the creation of value?

In which industry is co-conception of ideas evident, especially in complex innovations?

Which company has developed a successful business model based on product self-assembly, involving customers in co-production?

Where does co-pricing occur, allowing customers’ bidding activities to determine the final price of goods?

Which type of collaboration includes word of mouth activities by customers and other collaborators to create their own promotional messages?

Which model involves joint production process with the customer’s principles co-producing resources and principles with the provider?

What term is used to describe an architecture for how a firm creates and delivers value to customers, as well as the mechanisms used to capture a share of that value?

According to Peter F. Drucker, what makes a valid theory of the business extraordinarily powerful?

What motivates a customer to buy a product, according to Lancaster (1999, cited in Kuzmanovic et al., 2021)?

Which type of collaboration involves word-of-mouth activities by customers and other collaborators to create their own promotional messages?

In which industry is co-conception of ideas evident, especially in complex innovations?

In the context of co-creation and value-in-use creation model, what is co-pricing?

What does co-conception of ideas entail as mentioned in the text?

What characterizes co-promotion as mentioned in the text?

In the context of co-production, which company has developed a successful business model based on product self-assembly, involving customers in co-production?

According to the value co-creation perspective, what characterizes the customer's value creation interaction?