Podcast
Questions and Answers
Which type of marketing involves the marketing of goods and services to individuals and organizations for purposes other than personal consumption?
Which type of marketing involves the marketing of goods and services to individuals and organizations for purposes other than personal consumption?
- Industrial marketing
- Business marketing (correct)
- Consumer marketing
- Social Media marketing marketing
What is a business product?
What is a business product?
- A product used to manufacture other goods or services (correct)
- A product bought to satisfy an individual's personal wants or needs
- A product used by government organizations
- A product sold directly to consumers
Who are the resellers in the major categories of business customers?
Who are the resellers in the major categories of business customers?
- Governments
- Producers
- Retail and wholesale businesses (correct)
- Original equipment manufacturers (OEMs)
Who are the original equipment manufacturers (OEMs) in the major categories of business customers?
Who are the original equipment manufacturers (OEMs) in the major categories of business customers?
Which type of product is bought to satisfy an individual's personal wants or needs?
Which type of product is bought to satisfy an individual's personal wants or needs?
Which category of business customers includes retail and wholesale businesses that buy finished goods and resell them for a profit?
Which category of business customers includes retail and wholesale businesses that buy finished goods and resell them for a profit?
What is a business product used for?
What is a business product used for?
Which type of marketing involves the marketing of goods and services for personal consumption?
Which type of marketing involves the marketing of goods and services for personal consumption?
Who are the individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or consumers?
Who are the individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or consumers?
Which category of business customers includes thousands of federal, state, and local agencies?
Which category of business customers includes thousands of federal, state, and local agencies?
