10 Questions
Which type of marketing involves the marketing of goods and services to individuals and organizations for purposes other than personal consumption?
Business marketing
What is a business product?
A product used to manufacture other goods or services
Who are the resellers in the major categories of business customers?
Retail and wholesale businesses
Who are the original equipment manufacturers (OEMs) in the major categories of business customers?
Individuals and organizations that buy business goods and incorporate them into the products they produce
Which type of product is bought to satisfy an individual's personal wants or needs?
Consumer product
Which category of business customers includes retail and wholesale businesses that buy finished goods and resell them for a profit?
Resellers
What is a business product used for?
To manufacture other goods or services
Which type of marketing involves the marketing of goods and services for personal consumption?
Consumer marketing
Who are the individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or consumers?
Original equipment manufacturers (OEMs)
Which category of business customers includes thousands of federal, state, and local agencies?
Governments
Test your knowledge on business marketing and industrial products with this quiz. Learn about the strategies and concepts behind B2B marketing while identifying the different types of products used in the business sector.
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