Assess Your Expertise

Monitoring in Social Marketing

• Monitoring in social marketing involves tracking and observing the progress of a program or campaign to identify potential issues and make adjustments to improve its effectiveness.

Monitoring vs Evaluation

• Monitoring is an ongoing process that focuses on the implementation of a program or campaign, whereas evaluation is a periodic assessment that focuses on the outcomes and impact of the program or campaign.
• Monitoring is concerned with the "how" of a program or campaign, while evaluation is concerned with the "what" and "so what" of the program or campaign.
• Monitoring is used to identify and address problems, while evaluation is used to determine whether the program or campaign has achieved its intended goals and objectives.

"Test Your Knowledge: Creating a Plan for Social Marketing Evaluation" - Take this quiz to assess your understanding of the key steps involved in developing a plan for monitoring and evaluating a social marketing campaign. Sharpen your skills and learn how to include funding for this critical activity in your final budget and take necessary actions to ensure its success. Keywords: social marketing, evaluation, budget, implementation plan.