Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

10 Questions

1 Views

Social Marketing and Pricing Decisions

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Why did most indigent people continue to patronize private physicians and street clinics instead of using the new hospital's free clinic services?

They preferred the modern facilities of private physicians over the hospital.

They did not trust the quality and attention they would receive at the hospital. (correct)

The new hospital did not offer enough medical services.

The new hospital was too far away from where they lived.

How did the hospital manage to attract more patients after announcing a fee would be charged?

By increasing the number of staff at the hospital.

By offering discounts to regular patients.

By expanding their range of medical services.

By introducing a fee, which increased the perceived value of the services. (correct)

What is one function served by price as mentioned in the text?

To discourage the use of public services.

To encourage excessive demand for a product.

To demarket the demand when it is excessive or undesirable. (correct)

To lower the quality of the product.

How can demarketing be achieved according to the text?

By using the 4P's of product, price, promotion, and place. Signup and view all the answers

Why might a social marketer want to demarket a product according to the text?

To discourage some behavior by target adopters. Signup and view all the answers

In what situation would a social marketer seek to demarket a product temporarily or permanently?

When the demand exceeds the capacity of the social program. Signup and view all the answers

What effect did announcing a fee have on patient behavior towards the hospital?

Patients began to perceive higher value and started visiting the hospital. Signup and view all the answers

How can demarketing help manage excessive demand according to the text?

By discouraging some behavior by raising prices. Signup and view all the answers

What was one factor that contributed to indigent people not choosing to use the new hospital's free clinic services initially?

The belief that they wouldn't receive proper quality and attention at the hospital. Signup and view all the answers

What was one outcome of introducing a fee at the new hospital?

More patients started visiting and utilizing services at the hospital. Signup and view all the answers