10 Questions
Why did most indigent people continue to patronize private physicians and street clinics instead of using the new hospital's free clinic services?
They did not trust the quality and attention they would receive at the hospital.
How did the hospital manage to attract more patients after announcing a fee would be charged?
By introducing a fee, which increased the perceived value of the services.
What is one function served by price as mentioned in the text?
To demarket the demand when it is excessive or undesirable.
How can demarketing be achieved according to the text?
By using the 4P's of product, price, promotion, and place.
Why might a social marketer want to demarket a product according to the text?
To discourage some behavior by target adopters.
In what situation would a social marketer seek to demarket a product temporarily or permanently?
When the demand exceeds the capacity of the social program.
What effect did announcing a fee have on patient behavior towards the hospital?
Patients began to perceive higher value and started visiting the hospital.
How can demarketing help manage excessive demand according to the text?
By discouraging some behavior by raising prices.
What was one factor that contributed to indigent people not choosing to use the new hospital's free clinic services initially?
The belief that they wouldn't receive proper quality and attention at the hospital.
What was one outcome of introducing a fee at the new hospital?
More patients started visiting and utilizing services at the hospital.
Learn about the involvement of social marketers in determining beneficial goods and services, recommending incentives, and setting prices based on certain principles. Explore pricing objectives outlined by Kotler and Roberto.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
![[2022/2023] 9 Social Marketing 2022/23 Quiz](https://images.unsplash.com/photo-1516574187841-cb9cc2ca948b?crop=entropy&cs=srgb&fm=jpg&ixid=M3w0MjA4MDF8MHwxfHNlYXJjaHw1fHxzb2NpYWwlMjBtYXJrZXRpbmclMjBoZWFsdGglMjBwcm9tb3Rpb24lMjBzdXN0YWluYWJpbGl0eSUyMGVkdWNhdGlvbnxlbnwxfDB8fHwxNzA5OTc5MTkyfDA&ixlib=rb-4.0.3&q=85&w=800)
![[2022/2023] 9 Social Marketing Quiz](https://images.unsplash.com/photo-1516574187841-cb9cc2ca948b?crop=entropy&cs=srgb&fm=jpg&ixid=M3w0MjA4MDF8MHwxfHNlYXJjaHw0fHxzb2NpYWwlMjBtYXJrZXRpbmclMjBoZWFsdGglMjBwcm9tb3Rpb24lMjBlZHVjYXRpb24lMjBwb3NpdGlvbmluZ3xlbnwxfDB8fHwxNzA5OTg0MjM5fDA&ixlib=rb-4.0.3&q=85&w=800)
