Social Marketing in Tourism
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Questions and Answers

True or false: Tourism at the social marketing level involves using social marketing principles and strategies to address complex social issues and promote positive behavior change within the context of tourism and travel.

True

True or false: Social marketing, in the context of tourism, focuses on using marketing techniques to encourage responsible and sustainable tourism practices.

True

True or false: Social marketing in tourism does not address social and environmental challenges associated with tourism.

False

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