What does the diagram on customer-oriented organizations indicate about the structure of sales and marketing departments in relation to consumer banking?
Understand the Problem
The question is asking for an analysis of the diagram related to customer-oriented organizations, specifically how the sales and marketing departments are structured and their connections to consumer banking products. It aims to understand the arrangement and interrelationship of various segments and services.
Answer
The structure aligns sales and marketing with consumer segments, supporting various banking products in a customer-centric model.
The diagram indicates a structure where sales and marketing are organized into specific segments, aligning with cross-functional teams that support different consumer banking products, reflecting a shift from product-centric to customer-centric organization focusing on consumer needs.
Answer for screen readers
The diagram indicates a structure where sales and marketing are organized into specific segments, aligning with cross-functional teams that support different consumer banking products, reflecting a shift from product-centric to customer-centric organization focusing on consumer needs.
More Information
The diagram showcases a shift from a product-centric to a customer-centric approach, highlighting the importance of meeting specific consumer needs through dedicated segment teams.
Tips
Ensure to differentiate between segment-specific strategies and product-specific strategies.
Sources
- Common Organizational Structures | Principles of Management - courses.lumenlearning.com
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