Understand the Problem
The document appears to be a course outline for a Marketing Management class (BBA 302). It includes the course objectives, outcomes, and topics that will be covered, such as marketing concepts, market segmentation, product decisions, and distribution strategies.
Answer
Syllabus for BBA 302 - Marketing Management.
The final answer is a detailed syllabus for BBA 302 - Marketing Management covering the nature and scope of marketing, market segmentation, product and pricing decisions, distribution channels, and promotion strategies.
Answer for screen readers
The final answer is a detailed syllabus for BBA 302 - Marketing Management covering the nature and scope of marketing, market segmentation, product and pricing decisions, distribution channels, and promotion strategies.
More Information
The syllabus includes course objectives and outcomes that focus on developing a fundamental understanding of marketing functions, strategies, product development, market analysis, and promotional activities. Key books for readings include works by Kotler, Ramaswamy, and Saxena.
Tips
To gain a complete understanding of the course, closely follow the suggested readings and focus on understanding the core concepts outlined in each unit.
