A group of similar products within a product mix is known as? (a) Brand (b) Product line (c) Consumer products (d) Industrial products. Different product lines offered by a firm is... A group of similar products within a product mix is known as? (a) Brand (b) Product line (c) Consumer products (d) Industrial products. Different product lines offered by a firm is known as? (a) Width (b) Length (c) Depth (d) Consistency. Total number of products in all product lines of a firm is known as? (a) Product line (b) Width (c) Length (d) Product mix. Service marketing mix comprises? (a) 5 P's (b) 6 P's (c) 7 P's. PLC stands for? (a) Public Limited Company (b) Product Logistics Control (c) Product Life Cycle (d) Private Limited Company.
Understand the Problem
The question presents a series of multiple-choice questions related to marketing concepts. It covers various aspects of product lines, marketing mix, service marketing, and factors influencing product success or failure. The high-level approach involves identifying the correct marketing definitions and concepts.
Answer
(b) Product line, (a) Width, (c) Length, (c) 7 P's, (c) Product Life Cycle.
The answers are: (b) Product line, (a) Width, (c) Length, (c) 7 P's, (c) Product Life Cycle.
Answer for screen readers
The answers are: (b) Product line, (a) Width, (c) Length, (c) 7 P's, (c) Product Life Cycle.
More Information
A product line is a group of related products. Width refers to the number of product lines, while length is the total number of items. The service marketing mix comprises 7 P's, and PLC stands for Product Life Cycle.
Tips
Confusion may arise between product length and width; length is about the total products while width is about the lines. Remember, service marketing involves 7 P's.
Sources
- Product Mix Strategy | Definition and Overview - ProductPlan - productplan.com
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