Tourism Integration vs Vertical Integration
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Questions and Answers

What is one of the tasks of a travel agent, according to the text?

  • Cooking meals for travelers
  • Making reservations (correct)
  • Performing surgery on customers
  • Repairing electronic devices
  • Which activity is NOT mentioned as a duty of a travel agent in the text?

  • Preparing and controlling budgets
  • Invoicing clients
  • Issuing travel tickets
  • Taking care of pets during trips (correct)
  • What kind of communication methods are mentioned in the text for travel agents?

  • Text messages and video calls
  • Social media hashtags
  • Telephone, e-mail, and letter (correct)
  • Smoke signals and carrier pigeons
  • Which financial task is NOT listed as something a travel agent should do?

    <p>Tracking cryptocurrency investments</p> Signup and view all the answers

    What is a key responsibility of a travel agent in handling customer issues?

    <p>Intervening between principals regarding customer complaints</p> Signup and view all the answers

    What type of products and services might specialist travel agencies offer?

    <p>Medical tourism, golf holidays, and painting holidays</p> Signup and view all the answers

    What is the main difference between front office and back office procedures of travel agents?

    <p>Front office involves customer-facing activities while back office involves administrative duties</p> Signup and view all the answers

    Why is it important for travel agencies to undertake certain procedures every day?

    <p>To maintain control over operations and ensure availability of resources</p> Signup and view all the answers

    What kind of companies do agents deal with to secure contracts for providing travel arrangements?

    <p>Large companies</p> Signup and view all the answers

    Which type of travel agencies may have staff that are specialists in a particular geographical region?

    <p>Specialized travel agencies</p> Signup and view all the answers

    What is the main goal of tourism integration?

    <p>Enhancing efficiency and sustainability in the industry</p> Signup and view all the answers

    In vertical integration, what determines whether it is backward or forward integration?

    <p>The level in the chain of distribution where it occurs</p> Signup and view all the answers

    What differentiates horizontal integration from vertical integration?

    <p>It involves merging with competitors offering similar products</p> Signup and view all the answers

    What types of services does a leisure travel agency typically provide?

    <p>Package holidays and short breaks</p> Signup and view all the answers

    Which statement best describes the role of business travel agencies?

    <p>Specialized in handling travel for Meetings, Incentives, Conferences, and Exhibitions (MICE)</p> Signup and view all the answers

    How do vertical and horizontal integrations differ in terms of the stage of distribution?

    <p>Vertical integration can occur at various levels, while horizontal integration occurs at the same stage.</p> Signup and view all the answers

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