Tourism Integration vs Vertical Integration Quiz
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Questions and Answers

A travel agent does not need to communicate with customers via telephone, email, or letter.

False

A travel agent's main duty is to prepare food for customers.

False

A travel agent is responsible for maintaining and displaying travel brochures.

True

Preparing and controlling budgets is not a task typically performed by a travel agent.

<p>False</p> Signup and view all the answers

Estimating the cash-flow of the company is not a responsibility of a travel agent.

<p>False</p> Signup and view all the answers

Specialized travel agencies offer a wider range of products and services compared to leisure travel agencies.

<p>False</p> Signup and view all the answers

Specialist travel agencies may focus on Special Interest Tourism products like medical tourism.

<p>True</p> Signup and view all the answers

Front office procedures in travel agencies involve only administrative duties.

<p>False</p> Signup and view all the answers

Back office procedures need to be undertaken every day to ensure the agency maintains control over its operations.

<p>False</p> Signup and view all the answers

Specialized travel agencies have staff who are generalists in various geographical regions.

<p>False</p> Signup and view all the answers

Vertical integration can occur when one company merges with or takes over another company in the chain of distribution at different levels.

<p>True</p> Signup and view all the answers

Horizontal integration always happens at different stages of the chain of distribution.

<p>False</p> Signup and view all the answers

Vertical backward integration always occurs when two competing companies offering competing products merge.

<p>False</p> Signup and view all the answers

Leisure travel agencies mainly focus on providing products and services for business travelers.

<p>False</p> Signup and view all the answers

Tourism integration aims to enhance efficiency, sustainability, and visitor satisfaction by maximizing resource utilization in the industry.

<p>True</p> Signup and view all the answers

Business travel agencies are specialized in managing travel for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism.

<p>True</p> Signup and view all the answers

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