Tourism Integration vs Vertical Integration Quiz

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16 Questions

Advising potential travelers is one of the duties and tasks of a travel ______

agent

Making reservations is an important task for a travel ______

agent

Issuing documentation like travel tickets and vouchers is part of a travel ______'s responsibilities

agent

Intervening between principals regarding customer complaints is a task handled by a travel ______

agent

Preparing and controlling budgets is one of the financial tasks of a travel ______

agent

Agents deal directly with large companies securing contracts to provide travel arrangements for all their business travel ______

requirements

Specialized travel agencies may offer less products and services than leisure travel agencies, but the staff may be specialists in a particular geographical ______

region

Specialist travel agencies may deal with Special Interest Tourism (SIT) products and services such as: medical tourism, golf holidays and painting ______

holidays

Front office procedures involve customer-facing activities, whereas back office procedures involve administrative ______

duties

Some procedures need to be undertaken every day; others happen at the fixed time intervals needed to ensure the agency maintains control over its operations and has the money and resources it needs available to stay in ______

business

Tourism ______ involves collaboration between various stakeholders to enhance efficiency, sustainability, and visitor satisfaction by streamlining processes, improving connectivity, and maximizing resource utilization in the industry.Vertical ______ occurs at wherever in the chain of distribution (suppliers, wholesalers, retailers) 'where companies merge or one takes over the other at different levels in the chain of distribution'.Where it happens will determine whether it is vertical backward ______ or vertical forward ______.

integration

Horizontal integration is different; it always occurs at the same stage of the chain of distribution.Dale defines horizontal integration as: 'where two competing companies offering competing products merge or one takes over the other' INTERNAL PROCEDURES AND ACTIVITIES FOR A SUCCESSFUL TRAVEL AGENCY TYPES OF TRAVEL AGENCY Leisure travel ______ -This type of travel agency will provides products and services for leisure travelers.

agencies

They generally deal with products and services such as package holidays, and short breaks, such as city breaks.Business travel ______ -These are more specialized ______ for the business travel market.

agencies

In particular, they deal with travel for Meetings, Incentives, Conferences and Exhibitions (MICE Tourism).

Travel

Tourism integration involves collaboration between various stakeholders to enhance efficiency, sustainability, and visitor satisfaction by streamlining processes, improving connectivity, and maximizing resource utilization in the industry.Vertical integration occurs at wherever in the chain of distribution (suppliers, wholesalers, retailers) 'where companies merge or one takes over the other at different levels in the chain of distribution'.Where it happens will determine whether it is ______ backward integration or ______ forward integration.

vertical

Horizontal integration is different; it always occurs at the same stage of the chain of distribution.Dale defines horizontal integration as: 'where two competing companies offering competing products merge or one takes over the other' INTERNAL PROCEDURES AND ACTIVITIES FOR A SUCCESSFUL TRAVEL AGENCY TYPES OF TRAVEL AGENCY Leisure ______ agencies -This type of ______ agency will provides products and services for leisure ______ers.

travel

Test your knowledge on the differences between tourism integration which enhances efficiency and sustainability in the industry, and vertical integration which involves mergers or takeovers at different levels in the chain of distribution.

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