Poornatah – Fundamentals of Digital Marketing 2022 Basics
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Questions and Answers

What is the modern concept of marketing as per the given text?

  • Focusing on consumer satisfaction after product production
  • Emphasizing on promotion and sale of goods and services
  • Selling goods and services after identifying consumer needs
  • Identifying consumer needs and planning production to maximize satisfaction (correct)

    • How does marketing differ from selling based on the given text?

  • Marketing starts with finding consumer needs, while selling starts with finding competitors' products
  • Marketing seeks profits, while selling seeks customer satisfaction
  • Marketing revolves around the product, while selling revolves around customers
  • Selling starts before production is over, while marketing starts after production (correct)

    • What does marketing help businesses achieve according to the given text?

  • Providing a wide range of products in different sizes, quality, and prices
  • Keeping pace with the changing tastes of consumers and meeting competitive threats (correct)
  • Serving consumers by providing products irrespective of time and place
  • All of the above

    • According to the given text, what does traditional marketing emphasize?

    <p>Promotion and sale of goods and services</p> Signup and view all the answers

    How is marketing different from selling in terms of their focus according to the given text?

    <p>Marketing focuses on customer satisfaction, while selling focuses on profits</p> Signup and view all the answers

    What does modern marketing start with according to the given text?

    <p>Finding out consumer needs, wants, and preferences</p> Signup and view all the answers

    What is the role of marketing in creating new customers and maintaining old customers?

    <p>Generating profit and goodwill for the business</p> Signup and view all the answers

    According to the American Marketing Association, what is advertising?

    <p>The placement of announcements and persuasive messages in mass media</p> Signup and view all the answers

    What does the AIDA model of advertising communication stand for?

    <p>Audience, Interest, Desire, Action</p> Signup and view all the answers

    What does advertising aim to do according to the text?

    <p>Persuade members of a particular target market or audience about products and services</p> Signup and view all the answers

    What is considered a component of the promotional mix in the four marketing mix?

    <p>Advertising effectiveness</p> Signup and view all the answers

    Which of the following is NOT considered an advertising media mentioned in the text?

    <p>Telemarketing</p> Signup and view all the answers

    What is advertising effectiveness explained by according to the text?

    <p>AIDA (Attention, Interest, Desire, Acquisition) model</p> Signup and view all the answers

    'Advertising as a tool of marketing' refers to what according to the text?

    <p>'Any paid form of non-personal presentations and promotions'</p> Signup and view all the answers

    What is a characteristic of advertising media according to the text?

    <p>'Carrying advertising messages to potential audiences'</p> Signup and view all the answers

    'Yellow pages' is an example of what according to the text?

    <p>'Direct mail advertising'</p> Signup and view all the answers

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