Podcast
Questions and Answers
What is the traditional concept of marketing primarily focused on?
What is the traditional concept of marketing primarily focused on?
- Meeting threats posed by competitors
- Consumer satisfaction
- Identifying consumer's needs
- Promotion and sale of goods and services (correct)
According to the modern concept, when does marketing start?
According to the modern concept, when does marketing start?
- After identifying consumer's needs
- With finding out consumers' needs, wants, and preferences (correct)
- After production is over
- During the production process
How does marketing differ from selling?
How does marketing differ from selling?
- Marketing starts after production is over, selling starts with finding consumer's needs
- Marketing focuses on product, selling focuses on customers
- Marketing seeks customer satisfaction, selling seeks profits (correct)
- Marketing is concerned with promotion, selling is concerned with production
What does marketing aim to achieve?
What does marketing aim to achieve?
How does the modern concept of marketing view consumers?
How does the modern concept of marketing view consumers?
What is the primary focus of marketing?
What is the primary focus of marketing?
What does advertising aim to do according to the AIDA model?
What does advertising aim to do according to the AIDA model?
According to the American Marketing Association, what is advertising?
According to the American Marketing Association, what is advertising?
What is included in the advertising media according to the text?
What is included in the advertising media according to the text?
What is the primary focus of advertising as a tool of marketing?
What is the primary focus of advertising as a tool of marketing?
What does advertising aim to influence according to the text?
What does advertising aim to influence according to the text?
What is the role of advertising in the promotional mix of marketing?
What is the role of advertising in the promotional mix of marketing?
How does advertising aim to achieve its goal according to the text?
How does advertising aim to achieve its goal according to the text?
What is advertising effectiveness explained by according to the text?
What is advertising effectiveness explained by according to the text?
What is included in the role of marketing according to the text?
What is included in the role of marketing according to the text?
According to Kotler and Armstrong, what is advertising considered as?
According to Kotler and Armstrong, what is advertising considered as?
