Fundamentals of Digital Marketing 2022 Basics Quiz
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Questions and Answers

What is the traditional concept of marketing primarily focused on?

  • Meeting threats posed by competitors
  • Consumer satisfaction
  • Identifying consumer's needs
  • Promotion and sale of goods and services (correct)

    • According to the modern concept, when does marketing start?

  • After identifying consumer's needs
  • With finding out consumers' needs, wants, and preferences (correct)
  • After production is over
  • During the production process

    • How does marketing differ from selling?

  • Marketing starts after production is over, selling starts with finding consumer's needs
  • Marketing focuses on product, selling focuses on customers
  • Marketing seeks customer satisfaction, selling seeks profits (correct)
  • Marketing is concerned with promotion, selling is concerned with production

    • What does marketing aim to achieve?

    <p>Multiple objectives</p> Signup and view all the answers

    How does the modern concept of marketing view consumers?

    <p>As the center of marketing activities</p> Signup and view all the answers

    What is the primary focus of marketing?

    <p>Customer satisfaction</p> Signup and view all the answers

    What does advertising aim to do according to the AIDA model?

    <p>Lead to the action (purchase)</p> Signup and view all the answers

    According to the American Marketing Association, what is advertising?

    <p>The placement of announcements and persuasive messages in mass media by identified sponsors</p> Signup and view all the answers

    What is included in the advertising media according to the text?

    <p>Newspaper, magazines, direct mail advertising</p> Signup and view all the answers

    What is the primary focus of advertising as a tool of marketing?

    <p>Creating demand for the product</p> Signup and view all the answers

    What does advertising aim to influence according to the text?

    <p>Consumer preferences</p> Signup and view all the answers

    What is the role of advertising in the promotional mix of marketing?

    <p>Aiming to influence the audience about the product</p> Signup and view all the answers

    How does advertising aim to achieve its goal according to the text?

    <p>By creating an emotional connection with the audience</p> Signup and view all the answers

    What is advertising effectiveness explained by according to the text?

    <p>AIDA (attention, interest, desire and action) model</p> Signup and view all the answers

    What is included in the role of marketing according to the text?

    <p>Product planning and development, packaging, branding</p> Signup and view all the answers

    According to Kotler and Armstrong, what is advertising considered as?

    <p>Any paid form of non-personal presentations and promotions</p> Signup and view all the answers

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