Fundamentals of Digital Marketing 2022 Basics Quiz

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Questions and Answers

What is the traditional concept of marketing primarily focused on?

Promotion and sale of goods and services

According to the modern concept, when does marketing start?

With finding out consumers' needs, wants, and preferences

How does marketing differ from selling?

Marketing seeks customer satisfaction, selling seeks profits

What does marketing aim to achieve?

Multiple objectives Signup and view all the answers

How does the modern concept of marketing view consumers?

As the center of marketing activities Signup and view all the answers

What is the primary focus of marketing?

Customer satisfaction Signup and view all the answers

What does advertising aim to do according to the AIDA model?

Lead to the action (purchase) Signup and view all the answers

According to the American Marketing Association, what is advertising?

The placement of announcements and persuasive messages in mass media by identified sponsors Signup and view all the answers

What is included in the advertising media according to the text?

Newspaper, magazines, direct mail advertising Signup and view all the answers

What is the primary focus of advertising as a tool of marketing?

Creating demand for the product Signup and view all the answers

What does advertising aim to influence according to the text?

Consumer preferences Signup and view all the answers

What is the role of advertising in the promotional mix of marketing?

Aiming to influence the audience about the product Signup and view all the answers

How does advertising aim to achieve its goal according to the text?

By creating an emotional connection with the audience Signup and view all the answers

What is advertising effectiveness explained by according to the text?

AIDA (attention, interest, desire and action) model Signup and view all the answers

What is included in the role of marketing according to the text?

Product planning and development, packaging, branding Signup and view all the answers

According to Kotler and Armstrong, what is advertising considered as?

Any paid form of non-personal presentations and promotions Signup and view all the answers

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