Podcast
Questions and Answers
Telemarketing involves shopping for a product over the phone.
Telemarketing involves shopping for a product over the phone.
False (B)
Digital marketing is the process of building and maintaining customer relationships through offline activities.
Digital marketing is the process of building and maintaining customer relationships through offline activities.
False (B)
Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.
Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.
False (B)
Web marketing is an expensive way to reach people who are not interested in your business.
Web marketing is an expensive way to reach people who are not interested in your business.
Signup and view all the answers
E-commerce involves the exchange of physical products only.
E-commerce involves the exchange of physical products only.
Signup and view all the answers
Content marketing is a type of telemarketing strategy.
Content marketing is a type of telemarketing strategy.
Signup and view all the answers
Digital marketing reduces the selling cycle.
Digital marketing reduces the selling cycle.
Signup and view all the answers
One of the objectives of digital marketing is to engage with the wrong audience.
One of the objectives of digital marketing is to engage with the wrong audience.
Signup and view all the answers
SEO is a paid advertising method.
SEO is a paid advertising method.
Signup and view all the answers
One of the advantages of SEO is that it provides fast results.
One of the advantages of SEO is that it provides fast results.
Signup and view all the answers
PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.
PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.
Signup and view all the answers
One of the disadvantages of SEO is that it is expensive.
One of the disadvantages of SEO is that it is expensive.
Signup and view all the answers
Social media marketing is a type of digital marketing that is only used for socializing.
Social media marketing is a type of digital marketing that is only used for socializing.
Signup and view all the answers
Digital marketing is only used for generating sales.
Digital marketing is only used for generating sales.
Signup and view all the answers
One of the objectives of digital marketing is to decrease satisfaction.
One of the objectives of digital marketing is to decrease satisfaction.
Signup and view all the answers
Digital marketing provides targeted results.
Digital marketing provides targeted results.
Signup and view all the answers
Social media marketing requires specialization and vast technical skills.
Social media marketing requires specialization and vast technical skills.
Signup and view all the answers
A wrong strategy in social media marketing can improve your reputation.
A wrong strategy in social media marketing can improve your reputation.
Signup and view all the answers
Social media marketing is a short-term ROI strategy.
Social media marketing is a short-term ROI strategy.
Signup and view all the answers
Google Webmasters tools are used to measure the effectiveness of a digital marketing campaign.
Google Webmasters tools are used to measure the effectiveness of a digital marketing campaign.
Signup and view all the answers
Social media marketing is a cost-intensive process.
Social media marketing is a cost-intensive process.
Signup and view all the answers
Social media marketing helps to create relationships with customers.
Social media marketing helps to create relationships with customers.
Signup and view all the answers
