Direct Marketing and Digital Marketing Basics
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Questions and Answers

Telemarketing involves shopping for a product over the phone.

False

Digital marketing is the process of building and maintaining customer relationships through offline activities.

False

Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.

False

Web marketing is an expensive way to reach people who are not interested in your business.

<p>False</p> Signup and view all the answers

E-commerce involves the exchange of physical products only.

<p>False</p> Signup and view all the answers

Content marketing is a type of telemarketing strategy.

<p>False</p> Signup and view all the answers

Digital marketing reduces the selling cycle.

<p>True</p> Signup and view all the answers

One of the objectives of digital marketing is to engage with the wrong audience.

<p>False</p> Signup and view all the answers

SEO is a paid advertising method.

<p>False</p> Signup and view all the answers

One of the advantages of SEO is that it provides fast results.

<p>False</p> Signup and view all the answers

PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.

<p>True</p> Signup and view all the answers

One of the disadvantages of SEO is that it is expensive.

<p>False</p> Signup and view all the answers

Social media marketing is a type of digital marketing that is only used for socializing.

<p>False</p> Signup and view all the answers

Digital marketing is only used for generating sales.

<p>False</p> Signup and view all the answers

One of the objectives of digital marketing is to decrease satisfaction.

<p>False</p> Signup and view all the answers

Digital marketing provides targeted results.

<p>True</p> Signup and view all the answers

Social media marketing requires specialization and vast technical skills.

<p>False</p> Signup and view all the answers

A wrong strategy in social media marketing can improve your reputation.

<p>False</p> Signup and view all the answers

Social media marketing is a short-term ROI strategy.

<p>False</p> Signup and view all the answers

Google Webmasters tools are used to measure the effectiveness of a digital marketing campaign.

<p>True</p> Signup and view all the answers

Social media marketing is a cost-intensive process.

<p>False</p> Signup and view all the answers

Social media marketing helps to create relationships with customers.

<p>True</p> Signup and view all the answers

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