Direct Marketing and Digital Marketing Basics

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Telemarketing involves shopping for a product over the phone.

False

Digital marketing is the process of building and maintaining customer relationships through offline activities.

False

Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.

False

Web marketing is an expensive way to reach people who are not interested in your business.

False Signup and view all the answers

E-commerce involves the exchange of physical products only.

False Signup and view all the answers

Content marketing is a type of telemarketing strategy.

False Signup and view all the answers

Digital marketing reduces the selling cycle.

True Signup and view all the answers

One of the objectives of digital marketing is to engage with the wrong audience.

False Signup and view all the answers

SEO is a paid advertising method.

False Signup and view all the answers

One of the advantages of SEO is that it provides fast results.

False Signup and view all the answers

PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.

True Signup and view all the answers

One of the disadvantages of SEO is that it is expensive.

False Signup and view all the answers

Social media marketing is a type of digital marketing that is only used for socializing.

False Signup and view all the answers

Digital marketing is only used for generating sales.

False Signup and view all the answers

One of the objectives of digital marketing is to decrease satisfaction.

False Signup and view all the answers

Digital marketing provides targeted results.

True Signup and view all the answers

Social media marketing requires specialization and vast technical skills.

False Signup and view all the answers

A wrong strategy in social media marketing can improve your reputation.

False Signup and view all the answers

Social media marketing is a short-term ROI strategy.

False Signup and view all the answers

Direct Marketing and Digital Marketing Basics

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Questions and Answers

Telemarketing involves shopping for a product over the phone.

Digital marketing is the process of building and maintaining customer relationships through offline activities.

Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.

Web marketing is an expensive way to reach people who are not interested in your business.

E-commerce involves the exchange of physical products only.

Content marketing is a type of telemarketing strategy.

Digital marketing reduces the selling cycle.

One of the objectives of digital marketing is to engage with the wrong audience.

SEO is a paid advertising method.

One of the advantages of SEO is that it provides fast results.

PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.

One of the disadvantages of SEO is that it is expensive.

Social media marketing is a type of digital marketing that is only used for socializing.

Digital marketing is only used for generating sales.

One of the objectives of digital marketing is to decrease satisfaction.

Digital marketing provides targeted results.

Social media marketing requires specialization and vast technical skills.

A wrong strategy in social media marketing can improve your reputation.

Social media marketing is a short-term ROI strategy.

Google Webmasters tools are used to measure the effectiveness of a digital marketing campaign.

Social media marketing is a cost-intensive process.

Social media marketing helps to create relationships with customers.

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