Direct Marketing and Digital Marketing Basics

Telemarketing involves shopping for a product over the phone.

Digital marketing is the process of building and maintaining customer relationships through offline activities.

Search engine optimization (SEO) is a type of digital marketing that involves payment for each click.

Web marketing is an expensive way to reach people who are not interested in your business.

E-commerce involves the exchange of physical products only.

Content marketing is a type of telemarketing strategy.

Digital marketing reduces the selling cycle.

One of the objectives of digital marketing is to engage with the wrong audience.

SEO is a paid advertising method.

One of the advantages of SEO is that it provides fast results.

PPC is a type of sponsored online advertising where the advertiser only pays if a web user clicks on their ad.

One of the disadvantages of SEO is that it is expensive.

Social media marketing is a type of digital marketing that is only used for socializing.

Digital marketing is only used for generating sales.

One of the objectives of digital marketing is to decrease satisfaction.

Digital marketing provides targeted results.

Social media marketing requires specialization and vast technical skills.

A wrong strategy in social media marketing can improve your reputation.

Social media marketing is a short-term ROI strategy.

Google Webmasters tools are used to measure the effectiveness of a digital marketing campaign.

Social media marketing is a cost-intensive process.

Social media marketing helps to create relationships with customers.