16 Questions
What is the modern concept of marketing?
Identifying consumer's needs and planning production to maximize satisfaction
How is marketing different from selling?
Marketing identifies consumer's needs, while selling emphasizes promotion and sale of goods
What does marketing aim to achieve?
Customer satisfaction and better goods and services
In traditional marketing, what is the emphasis on?
Promotion and sale of goods and services
What is the main focus of marketing?
Customer satisfaction
When does marketing start in comparison to selling?
Before production begins
What is the AIDA model used for in advertising communication?
To guide the process of advertising communication
According to the American Marketing Association, what is advertising?
The placement of persuasive messages in mass media by an identified sponsor
What is one of the roles of marketing mentioned in the text?
Conducting market research
What does advertising aim to do in terms of influencing audiences?
Inform or remind about product existence and persuade buying decisions
What are some examples of advertising media mentioned in the text?
Newspapers, magazines, and radio
What is one function performed by marketing according to the text?
Product planning and development
What is the primary purpose of using various promotional tools in marketing?
To create demand for products in the market
What does the advertising effectiveness AIDA model focus on?
Attention, interest, desire, action
What is a component of promotional mix in the four marketing mix?
Promotion of products or services
What is the role of advertising media as mentioned in the text?
To carry advertising messages to potential audiences or target markets
Test your understanding of the basics of digital marketing with this quiz. Explore the concept of marketing and its evolution, including consumer needs, goods and services, and the emphasis on consumer satisfaction in modern marketing.
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