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Poornatah – Fundamentals of Digital Marketing 2022 Basics Quiz

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Poornatah – Fundamentals of Digital Marketing 2022 Basics Quiz

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Questions and Answers

What is the modern concept of marketing?

Focusing on consumer satisfaction after production is over

Revolving around the product rather than the customers

Identifying consumer's needs and planning production to maximize satisfaction (correct)

Emphasizing promotion and sale of goods and services

How is marketing different from selling?

Marketing seeks profits, while selling seeks customer satisfaction

Marketing revolves around the product, while selling revolves around the customers

Marketing starts after production is over, whereas selling starts with finding out consumers' needs

Marketing identifies consumer's needs, while selling emphasizes promotion and sale of goods (correct)

What does marketing aim to achieve?

Maximizing profit at any cost

Meeting the threats posed by competitors

Providing a wide range of products without regard to customer satisfaction

Customer satisfaction and better goods and services (correct)

In traditional marketing, what is the emphasis on?

Promotion and sale of goods and services (B) Signup and view all the answers

What is the main focus of marketing?

Customer satisfaction (B) Signup and view all the answers

When does marketing start in comparison to selling?

Before production begins (D) Signup and view all the answers

What is the AIDA model used for in advertising communication?

To guide the process of advertising communication (D) Signup and view all the answers

According to the American Marketing Association, what is advertising?

The placement of persuasive messages in mass media by an identified sponsor (D) Signup and view all the answers

What is one of the roles of marketing mentioned in the text?

Conducting market research (D) Signup and view all the answers

What does advertising aim to do in terms of influencing audiences?

Inform or remind about product existence and persuade buying decisions (A) Signup and view all the answers

What are some examples of advertising media mentioned in the text?

Newspapers, magazines, and radio (A) Signup and view all the answers

What is one function performed by marketing according to the text?

Product planning and development (A) Signup and view all the answers

What is the primary purpose of using various promotional tools in marketing?

To create demand for products in the market (C) Signup and view all the answers

What does the advertising effectiveness AIDA model focus on?

Attention, interest, desire, action (D) Signup and view all the answers

What is a component of promotional mix in the four marketing mix?

Promotion of products or services (C) Signup and view all the answers

What is the role of advertising media as mentioned in the text?

To carry advertising messages to potential audiences or target markets (D) Signup and view all the answers