Podcast
Questions and Answers
What is the modern concept of marketing?
What is the modern concept of marketing?
- Focusing on consumer satisfaction after production is over
- Revolving around the product rather than the customers
- Identifying consumer's needs and planning production to maximize satisfaction (correct)
- Emphasizing promotion and sale of goods and services
How is marketing different from selling?
How is marketing different from selling?
- Marketing seeks profits, while selling seeks customer satisfaction
- Marketing revolves around the product, while selling revolves around the customers
- Marketing starts after production is over, whereas selling starts with finding out consumers' needs
- Marketing identifies consumer's needs, while selling emphasizes promotion and sale of goods (correct)
What does marketing aim to achieve?
What does marketing aim to achieve?
- Maximizing profit at any cost
- Meeting the threats posed by competitors
- Providing a wide range of products without regard to customer satisfaction
- Customer satisfaction and better goods and services (correct)
In traditional marketing, what is the emphasis on?
In traditional marketing, what is the emphasis on?
What is the main focus of marketing?
What is the main focus of marketing?
When does marketing start in comparison to selling?
When does marketing start in comparison to selling?
What is the AIDA model used for in advertising communication?
What is the AIDA model used for in advertising communication?
According to the American Marketing Association, what is advertising?
According to the American Marketing Association, what is advertising?
What is one of the roles of marketing mentioned in the text?
What is one of the roles of marketing mentioned in the text?
What does advertising aim to do in terms of influencing audiences?
What does advertising aim to do in terms of influencing audiences?
What are some examples of advertising media mentioned in the text?
What are some examples of advertising media mentioned in the text?
What is one function performed by marketing according to the text?
What is one function performed by marketing according to the text?
What is the primary purpose of using various promotional tools in marketing?
What is the primary purpose of using various promotional tools in marketing?
What does the advertising effectiveness AIDA model focus on?
What does the advertising effectiveness AIDA model focus on?
What is a component of promotional mix in the four marketing mix?
What is a component of promotional mix in the four marketing mix?
What is the role of advertising media as mentioned in the text?
What is the role of advertising media as mentioned in the text?
