Podcast
Questions and Answers
What is the traditional concept of marketing primarily focused on?
What is the traditional concept of marketing primarily focused on?
- Meeting the threats posed by competitors
- Selling of goods and services (correct)
- Identifying consumer's needs
- Consumer satisfaction
How does modern marketing differ from traditional marketing?
How does modern marketing differ from traditional marketing?
- It focuses on consumer satisfaction (correct)
- It emphasizes on promotion and sale of goods
- It revolves around the product
- It starts after production is over
What does selling primarily seek?
What does selling primarily seek?
- Maximum production
- Consumer needs and wants
- Customer satisfaction
- Profits (correct)
In modern marketing, what does marketing revolve around?
In modern marketing, what does marketing revolve around?
What helps businesses to keep pace with the changing tastes of consumers?
What helps businesses to keep pace with the changing tastes of consumers?
What does marketing aim to achieve?
What does marketing aim to achieve?
What is the purpose of advertising in marketing?
What is the purpose of advertising in marketing?
According to the AIDA model, what is the first step in advertising communication?
According to the AIDA model, what is the first step in advertising communication?
What is considered a component of the promotional mix in the marketing mix?
What is considered a component of the promotional mix in the marketing mix?
What does advertising as a tool of marketing primarily aim to do according to the text?
What does advertising as a tool of marketing primarily aim to do according to the text?
Which media can be employed to carry advertising messages according to the text?
Which media can be employed to carry advertising messages according to the text?
What does advertising effectiveness aim to explain according to the text?
What does advertising effectiveness aim to explain according to the text?
How does advertising influence audiences according to the text?
How does advertising influence audiences according to the text?
What is a potent tool of marketing according to the text?
What is a potent tool of marketing according to the text?
What is included in marketing functions according to the text?
What is included in marketing functions according to the text?
Which is considered a type of mass media for carrying advertising messages according to the text?
Which is considered a type of mass media for carrying advertising messages according to the text?
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