16 Questions
What is the traditional concept of marketing primarily focused on?
Selling of goods and services
How does modern marketing differ from traditional marketing?
It focuses on consumer satisfaction
What does selling primarily seek?
Profits
In modern marketing, what does marketing revolve around?
Customers
What helps businesses to keep pace with the changing tastes of consumers?
Marketing
What does marketing aim to achieve?
Consumer satisfaction
What is the purpose of advertising in marketing?
To create demand for the product in the market
According to the AIDA model, what is the first step in advertising communication?
Attention from the audience
What is considered a component of the promotional mix in the marketing mix?
Advertising and promotion
What does advertising as a tool of marketing primarily aim to do according to the text?
Influence audiences by informing or reminding them about the product
Which media can be employed to carry advertising messages according to the text?
Newspaper, magazines, direct mail advertising
What does advertising effectiveness aim to explain according to the text?
The AIDA model of advertising communication
How does advertising influence audiences according to the text?
By informing or reminding them about the existence of the product and persuading them to make buying decisions
What is a potent tool of marketing according to the text?
Advertising
What is included in marketing functions according to the text?
Product planning, development, buying, assembling
Which is considered a type of mass media for carrying advertising messages according to the text?
All of the above
Test your understanding of the basics of marketing with this quiz. Explore the concept of marketing, consumer needs, and the process of supplying goods and services to satisfy those needs.
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