Poornatah – Fundamentals of Digital Marketing 2022 Basics Quiz
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Questions and Answers

What is the traditional concept of marketing primarily focused on?

  • Meeting the threats posed by competitors
  • Selling of goods and services (correct)
  • Identifying consumer's needs
  • Consumer satisfaction

    • How does modern marketing differ from traditional marketing?

  • It focuses on consumer satisfaction (correct)
  • It emphasizes on promotion and sale of goods
  • It revolves around the product
  • It starts after production is over

    • What does selling primarily seek?

  • Maximum production
  • Consumer needs and wants
  • Customer satisfaction
  • Profits (correct)

    • In modern marketing, what does marketing revolve around?

    <p>Customers</p> Signup and view all the answers

    What helps businesses to keep pace with the changing tastes of consumers?

    <p>Marketing</p> Signup and view all the answers

    What does marketing aim to achieve?

    <p>Consumer satisfaction</p> Signup and view all the answers

    What is the purpose of advertising in marketing?

    <p>To create demand for the product in the market</p> Signup and view all the answers

    According to the AIDA model, what is the first step in advertising communication?

    <p>Attention from the audience</p> Signup and view all the answers

    What is considered a component of the promotional mix in the marketing mix?

    <p>Advertising and promotion</p> Signup and view all the answers

    What does advertising as a tool of marketing primarily aim to do according to the text?

    <p>Influence audiences by informing or reminding them about the product</p> Signup and view all the answers

    Which media can be employed to carry advertising messages according to the text?

    <p>Newspaper, magazines, direct mail advertising</p> Signup and view all the answers

    What does advertising effectiveness aim to explain according to the text?

    <p>The AIDA model of advertising communication</p> Signup and view all the answers

    How does advertising influence audiences according to the text?

    <p>By informing or reminding them about the existence of the product and persuading them to make buying decisions</p> Signup and view all the answers

    What is a potent tool of marketing according to the text?

    <p>Advertising</p> Signup and view all the answers

    What is included in marketing functions according to the text?

    <p>Product planning, development, buying, assembling</p> Signup and view all the answers

    Which is considered a type of mass media for carrying advertising messages according to the text?

    <p>All of the above</p> Signup and view all the answers

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