Podcast
Questions and Answers
What is the process by which individuals choose what information to pay attention to?
What is the process by which individuals choose what information to pay attention to?
- Opinion leadership
- Selective interpretation
- Selective attention (correct)
- Cultural dimension
Which concept refers to interpreting information in a way that matches your beliefs?
Which concept refers to interpreting information in a way that matches your beliefs?
- Aspirant groups
- Reference groups
- Self image
- Selective retention (correct)
What serves as a standard against which individuals measure themselves?
What serves as a standard against which individuals measure themselves?
- Perceptual differences
- Social class
- Opinion leaders
- Reference groups (correct)