30 Questions
What section of Google Analytics would you open to find advanced techniques for uncovering deeper customer engagement insights?
Explore
In a Google Analytics report showing user data by device type, which of the following is considered a metric?
The number of users on mobile phones
Which Analytics 360 feature would you use to combine data from multiple properties to get a broad view across brands, products, or regions?
Roll-up properties
If you work for an online baseball card reseller and store sales item data offline, which feature would allow you to upload a CSV file to join with Analytics data?
Data import
Which of the following is NOT a feature or section in Google Analytics?
Insights
In a report showing user data by device type, what would be considered a dimension in Google Analytics?
The device types (desktops and mobile phones)
Which Analytics feature allows you to associate your own identifiers with individual customers across different platforms and devices?
User-ID
What is the correct hierarchy for a Google Analytics account?
Account > Property > Data stream
If you're a business owner wanting to analyze user journeys across your website and app, which property should you use?
Google Analytics 4 properties
How many days does it take for a property to be permanently deleted after you've deleted it from your Google Analytics account?
7
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at?
Model comparison report
Which of the following is NOT part of the Google Analytics account's hierarchy?
View
What data does the Realtime report in Google Analytics show?
Events that took place within the last 30 minutes
What is a key difference between Google Analytics 4 properties and Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation.
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?
All of the above
What is the purpose of the "Segment Overlap" feature in Google Analytics?
To identify overlapping user behavior patterns across different segments
What is the purpose of the "Funnel Exploration" feature in Google Analytics?
To analyze user flows and identify drop-off points in conversion funnels
What is the purpose of the "Conversion Paths" feature in Google Analytics?
To track individual user journeys through your website or app
In Google Analytics, which exploration technique allows you to customize metrics and dimensions in a table format?
Free form
When Google Analytics and Google Ads are linked, what capability does Google Ads gain with audiences from Google Analytics?
Audiences can be used to target ad campaigns
Which Analytics 360 feature would you use to filter data and create a new data set for a specific use case or audience?
Subproperties
When you create a new path exploration in Explore, what is the default setting for who can access and edit the exploration?
Anyone in your property can access it and make edits
Which exploration technique in Google Analytics would you use to analyze the overlap between different segments of users?
Segment overlap
What is the purpose of the cohort explorations technique in Google Analytics?
To analyze user behavior over time by grouping users based on specific criteria
Which of the following is a user property collected by Google Analytics?
The language preference of users watching the video
What can audience triggers be used for in Google Analytics?
Creating new events based on an audience rule being satisfied
What do you need to implement to start collecting and reporting insights in Google Analytics for your website?
Analytics SDK
When linking your Google Analytics property to BigQuery, what two options can you choose for deciding how often data is exported?
Streaming and Batch
What is the purpose of Google Analytics?
To track website traffic and user behavior
Which of the following is not a feature of Google Analytics?
A/B testing
Study Notes
Google Analytics
- A "user property" collected by Google Analytics includes: the language preference of users watching a video on a site.
- Audience triggers allow creating new events based on an audience rule being satisfied.
Implementing Google Analytics
- To start collecting and reporting insights in Google Analytics, a Google Analytics tag (Analytics SDK) needs to be implemented on a website.
Linking Google Analytics to BigQuery
- When deciding how often data is exported to BigQuery, two options are available: hourly and streaming, or daily and weekly.
Realtime Report
- The Realtime report shows events that took place within the last 30 minutes.
Google Analytics 4 Properties vs Universal Analytics Properties
- A key difference between Google Analytics 4 properties and Universal Analytics properties is that Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation.
Exporting Data to BigQuery
- After exporting Google Analytics data to BigQuery, a new opportunity arises to use data for custom queries and analysis.
Exploration Techniques in Google Analytics
- To customize metrics and dimensions in a table format, the "free form" exploration technique is used in the Explore section.
Google Ads and Google Analytics Linking
- When Google Ads and Google Analytics are linked, audiences in Google Ads can be used to target ad campaigns.
Analytics 360 Feature
- To filter data and create a new data set for a specific use case or audience, the "subproperties" Analytics 360 feature is used.
Path Exploration in Google Analytics
- When creating a new path exploration in the Explore section, the default setting is that only the creator can access and edit the exploration.
Advanced Techniques in Google Analytics
- To gain deeper insights about customers' engagement, the "Explore" section is used.
Metrics in Google Analytics
- A "metric" in Google Analytics is a quantitative measurement, such as the number of users who accessed a website from mobile phones.
Analytics 360 Feature for Combining Data
- To create a new data set by combining data from multiple-source properties, the "roll-up properties" Analytics 360 feature is used.
Uploading Offline Data to Google Analytics
- To upload a CSV file containing item data to join with Analytics data, the "data import" feature is used.
User-ID in Google Analytics
- The User-ID feature allows associating individual customers' behavior across different interactions on different platforms and devices.
Google Analytics Account Hierarchy
- The hierarchy of a Google Analytics account is: Account > Property > Data stream.
Analyzing User Journeys Across Platforms
- To analyze user journeys across websites and apps, Google Analytics 4 properties should be used.
Deleting a Property in Google Analytics
- After deleting a property from a Google Analytics account, it takes 35 days for the property to be permanently deleted.
Test your knowledge on advanced techniques in Google Analytics to uncover deeper insights about customer engagement. Find out which section to open in your Google Analytics property for advanced reports.
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