Google Analytics for Beginners Flashcards
32 Questions
100 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

GA can collect behavioral data from which systems? (Select all that apply)

  • Mobile applications (correct)
  • Social media platforms
  • E-commerce platforms (correct)
  • Online point-of-sale systems (correct)

    • To track website behavior data with GA, which steps will you need to complete? (Select all that apply)

  • Hire a developer
  • Install a plugin
  • Add the Analytics tracking code to each page of your site (correct)
  • Create an Analytics Account (correct)

    • The Analytics tracking code can collect which of the following? (Select all that apply)

  • User's email address
  • How many users visited a page (correct)
  • Type of browser (correct)
  • Language the browser is set to (correct)

    • When will GA end a default session?

    <p>When a user is inactive on your site for 30 minutes or more or closes a browser window</p> Signup and view all the answers

    Once GA processes the data it collects, it's stored in a database where it can't be changed.

    <p>True</p> Signup and view all the answers

    What is the top to bottom hierarchical structure of a GA account?

    <p>Account &gt; Property &gt; View</p> Signup and view all the answers

    A user with 'edit' permissions at the Account level will automatically have 'edit' permissions at the Property and View levels.

    <p>True</p> Signup and view all the answers

    What is the sequence of steps to find the Analytics tracking code?

    <p>'Admin' &gt; 'Tracking Info' &gt; 'Tracking Code'</p> Signup and view all the answers

    To use Analytics to track user behavior on your website, what must you add to each page of your site?

    <p>GA tracking code</p> Signup and view all the answers

    Where in the HTML of your webpage should you place the Analytics tracking code?

    <p>Just after the opening <head> tag of your website</p> Signup and view all the answers

    New view can include website data from before the view was created.

    <p>False</p> Signup and view all the answers

    If you delete a view, account administrators can recover the view using the 'trash can' function within how many days?

    <p>35</p> Signup and view all the answers

    What are the options for filtering data in GA? (Select all that apply)

    <p>Exclude data from a view</p> Signup and view all the answers

    Why is it important to keep one unfiltered view when using filters with GA?

    <p>To ensure you can always access the original data</p> Signup and view all the answers

    GA filters data in the order in which the filters are set.

    <p>True</p> Signup and view all the answers

    Filters allow you to reprocess historical data from before the filter was applied.

    <p>False</p> Signup and view all the answers

    What would you use to compare two date ranges in a report?

    <p>Date range comparison</p> Signup and view all the answers

    What does the 'Users' metric measure?

    <p>Users that had at least one session on your site in the given date range</p> Signup and view all the answers

    In GA, what is the 'Bounce Rate'?

    <p>The percentage of visits when a user landed on your website and exited without any interactions</p> Signup and view all the answers

    In GA, what is a 'dimension'?

    <p>An attribute of a data set that can be organized for better analysis</p> Signup and view all the answers

    In GA, what is a 'metric'?

    <p>The numbers in a data set often paired with dimensions</p> Signup and view all the answers

    In GA, what is a 'secondary dimension'?

    <p>An additional dimension you can add to a report for more specific analysis</p> Signup and view all the answers

    If you wish to see if report data is performing above or below the website average, which GA visualization should you choose?

    <p>Comparison view</p> Signup and view all the answers

    How do you increase the amount of data in a sampled GA report?

    <p>Choose 'Greater precision' in the sampling pulldown menu</p> Signup and view all the answers

    By selecting the 'Share Template Link' you can share your dashboard and your data with another user.

    <p>False</p> Signup and view all the answers

    If you share a dashboard with others, they can change the information that shows on their dashboard.

    <p>True</p> Signup and view all the answers

    What setting must be enabled to view data in Demographics and Interest Reports?

    <p>Advertising features</p> Signup and view all the answers

    What report would best help identify potential browser issues with website traffic?

    <p>The Browser &amp; OS report</p> Signup and view all the answers

    What report shows whether a website was viewed on mobile devices?

    <p>The Devices report under 'Mobile'</p> Signup and view all the answers

    What Traffic Source dimensions does GA automatically capture for each user who comes to your site?

    <p>Source and Medium</p> Signup and view all the answers

    Examples of 'sources' in GA include: (Select all that apply)

    <p>(direct)</p> Signup and view all the answers

    Examples of 'mediums' in GA include: (Select all that apply)

    <p>CPC</p> Signup and view all the answers

    Study Notes

    Google Analytics Basics

    • GA collects behavioral data from various systems: e-commerce platforms, mobile applications, and online point-of-sale systems.
    • Tracking website behavior with GA requires creating an Analytics account and adding the tracking code to every page.

    Analytics Tracking Code

    • The Analytics tracking code captures important data including user visits, browser language, browser type, and device/operating system used.
    • Place the tracking code just after the opening <head> tag in the HTML for effective data collection.

    Sessions & Data Management

    • A default session in GA ends when a user is inactive for 30 minutes or when they close their browser.
    • Data processed by GA is stored in a database and cannot be altered after collection.
    • The hierarchy of a GA account consists of Account > Property > View for organizational purposes.

    User Permissions

    • A user with "edit" permissions at the Account level automatically inherits the same permissions at Property and View levels.

    Views & Filters

    • A new view cannot include historical data from before it was created; however, deleted views can be recovered within 35 days using the trash can functionality.
    • Filters can exclude, include, or modify data in a view; it's vital to maintain one unfiltered view to access original data.

    Data Comparisons & Metrics

    • The "Users" metric tracks the number of users who had at least one session within a specific date range.
    • "Bounce Rate" measures the percentage of visits where users exited without interaction.
    • Dimensions provide attributes for data analysis, while metrics represent quantifiable data paired with those dimensions.

    Data Analysis & Reporting

    • The comparison view helps assess whether report data is performing above or below the website average.
    • Enabling "Advertising features" is necessary to access Demographics and Interest Reports, which provide insights on user characteristics.

    Browser & Traffic Sources

    • The Browser & OS report identifies potential browser issues affecting traffic to the website.
    • The Devices report under "Mobile" shows how many visitors used mobile devices.
    • GA automatically captures Traffic Source dimensions like Source and Medium for each user session.

    Sources and Mediums

    • Examples of sources in GA include googlemerchandisestore.com, (direct), and Google.
    • Mediums include Organic, CPC, and Referral, providing context for how traffic arrives at the site.

    Data Sharing & Dashboard Management

    • Sharing a dashboard with the "Share Template Link" does not allow others to access your data.
    • If shared, others can modify how the information displays on their own dashboards.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Test your knowledge of Google Analytics with these flashcards designed for beginners. Each card focuses on key concepts such as data collection, tracking codes, and implementation steps. Perfect for anyone looking to enhance their understanding of GA fundamentals.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser