Google Analytics Features and Functionality

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Questions and Answers

What feature collects company-specific data such as Member Status?

Event Tracking

Custom Dimension (correct)

Custom Metric

Custom Filter

Which kinds of hits does Google Analytics track?

Pageview

Event

Transaction

All of the above (correct)

To recognize users across different devices, what feature must be enabled?

Audience Definitions

User ID (correct)

Google Ads Linking

Attribution Models

In Multi-Channel Funnel reports, how are default conversions credited?

Last campaign, search or ad Signup and view all the answers

What report indicates the pages of a website where users first arrived?

Landing Pages report Signup and view all the answers

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol Signup and view all the answers

What is not considered a default 'medium' in Google Analytics?

google Signup and view all the answers

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling Signup and view all the answers

What metric-dimension combination is not valid?

Sessions / Bounce rate Signup and view all the answers

Which reports indicate how traffic arrived at a website?

All Traffic Signup and view all the answers

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

True Signup and view all the answers

Custom Dimensions can be used as what?

All of the above Signup and view all the answers

What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce Signup and view all the answers

What data table display compares report metrics to the website average?

Comparison Signup and view all the answers

View filters are applied in what order?

Sequential order Signup and view all the answers

Auto-tagging is used to collect data from what kind of traffic?

Google Ads Campaign traffic Signup and view all the answers

What report indicates where users start or exit the conversion funnel?

Goal Flow Signup and view all the answers

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Value Signup and view all the answers

What Remarketing audiences cannot be defined by default?

Users who visited a physical store Signup and view all the answers

What data is Google Analytics Goals unable to track?

Customer's lifetime value Signup and view all the answers

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope Signup and view all the answers

What is used to create Smart Goals?

Machine-learning algorithms Signup and view all the answers

Study Notes

Google Analytics Features and Functionality

Custom Dimension collects company-specific data, such as Member Status, allowing tailored tracking of user attributes.
Google Analytics tracks different kinds of hits, including pageviews, events, and transactions, providing a comprehensive view of user interactions.
User ID must be enabled to recognize users across devices, essential for understanding user behavior across multiple platforms.
In Multi-Channel Funnel reports, conversions are credited to the Last campaign, search, or ad, which helps in understanding the final touchpoint that led to conversion.

Reports and Data Interpretation

The Landing Pages report shows which pages users initially arrive on when visiting a website, important for assessing page performance.
The Measurement Protocol is necessary for sending data from web-connected devices, such as point-of-sale systems, to Google Analytics.
Default "mediums" in Google Analytics include referral, organic, and cpc, but "google" is not considered a default medium.
Attribution modeling determines how sales and conversions are credited based on the touchpoints involved in the conversion path.

Metrics and Dimensions

Not all metric-dimension combinations are valid; for instance, Sessions / Bounce rate is not a valid combination.
All Traffic reports indicate how users arrive at a website, providing insights into traffic sources and their effectiveness.
Custom Dimensions can function as primary or secondary dimensions in both custom and standard reports, enhancing data analysis capabilities.

Goals and Conversions

Multi-Channel Funnels functionality requires Goals or Ecommerce to be set up, enabling a more detailed analysis of user interactions leading to conversions.
The Comparison data table displays a comparison of report metrics against the website's average, aiding performance assessment.
View filters are applied sequentially, ensuring data is processed in a structured manner.
Auto-tagging is used primarily for collecting data from Google Ads campaign traffic, streamlining the tracking process.

User Behavior and Interaction

Goal Flow report tracks where users start or exit within the conversion funnel, providing insights into user journey and drop-off points.
Event hits can include parameters such as Category, Action, Label, and Value, allowing for detailed event tracking and reporting.
Remarketing audiences cannot be defined for users who visited a physical store by default, highlighting limitations in audience targeting.
Google Analytics Goals cannot track a customer’s lifetime value, focusing instead on more immediate actions like purchases or sign-ups.

Custom Reporting and Smart Goals

In Custom Reports, metrics and dimensions must share the same scope to ensure accurate reporting and data correlation.
Machine-learning algorithms are utilized to create Smart Goals, automating the process of determining high-value user interactions.

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Description

This quiz explores key features and functionalities of Google Analytics, including custom dimensions and user tracking across devices. Delve into the significance of conversion attribution and learn how to interpret various reports. Test your understanding of these essential analytics tools to enhance your web data insights.