Practice2.docx

Question 1 of 50 22542159 Top of Form Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to adjust and optimize your...

Question 1 of 50 22542159 Top of Form Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to adjust and optimize your ad copy Google Ads can use these conversions to generate new keyword ideas Google Ads can use these conversions to optimize your bids for ad placements Question 2 of 50 22542159 Top of Form You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type? A user A dimension An event A metric uestion 3 of 50 22542159 Top of Form If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions? As events As hits As sessions As views Question 4 of 50 22542159 Top of Form You're using Google Analytics for your website. In which situation could you use the Engagement overview report? You're interested in seeing which pages on your site are getting the most traffic. You'd like insight into your users' interests they've express through their online browsing and purchase activities. You're interested in seeing where users are coming from before landing on your website. You're interested in monitoring user activity as it is happening on your site. uestion 5 of 50 22542159 Top of Form Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? Linear Data-driven Position-based Time decay Question 6 of 50 22542159 Top of Form There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it? Admin Explore Reports Configure Question 7 of 50 22542159 Top of Form What scope would be set for a custom dimension that reports membership status for a customer rewards program? User Product Event Session Question 8 of 50 22542159 Top of Form If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience? You create an audience of users who are likely to purchase in the next seven days You create an audience of users who added items to their purchase wishlist You create an audience of users who made a purchase in the last 30 days You create an audience of users who started checking out but didn't complete the purchase Question 9 of 50 22542159 Top of Form If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics? Google Ads Search Console Firebase Search Ads 362 Question 10 of 50 22542159 Top of Form Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property? Google Ads Website tag Firebase SDK Google Marketing Platform Question 11 of 50 22542159 Top of Form Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? Consent Mode Data retention period IP address settings Disable data collection Question 12 of 50 22542159 Top of Form The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface? Modify event Import event Create event Mark event as conversion Question 13 of 50 22542159 Top of Form You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences? Explore Configure Advertising uestion 14 of 50 22542159 Top of Form If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process? Explore Configure Admin Advertising Question 15 of 50 22542159 Top of Form You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events? That data will only be available in the Reports and Explore sections That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Advertising section Bottom of Form Question 16 of 50 22542159 Top of Form You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step? Segment overlap Cohort explorations Free form Funnel exploration Question 17 of 50 22542159 Top of Form Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? Conversion window Conversion modeling Conversion paths Conversion events Bottom of Form Bottom of Form Bottom of Form uestion 18 of 50 22542159 Top of Form You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? How many users watched the video on your site The language preference of users watching the video on your site How many users opened the page containing the video on your site Name of the video users can watch on your site Bottom of Form Bottom of Form Bottom of Form Question 19 of 50 22542159 Top of Form What can you do with audience triggers? Create new events based on an audience rule being satisfied Create new audiences based on specific events that are triggered Create new audiences based on predictive metrics Create new events based on existing event parameters Bottom of Form Bottom of Form uestion 20 of 50 22542159 Top of Form You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? Google Ads Analytics tag Firebase SDK Analytics SDK Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Question 21 of 50 22542159 Top of Form You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery? Hourly and Streaming Daily and Weekly Daily and Streaming Weekly and Streaming Question 22 of 50 22542159 Top of Form You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property? Reports Explore Advertising Configure Bottom of Form Bottom of Form Bottom of Form Bottom of Form Question 23 of 50 22542159 Top of Form You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics? The date range setting for the last 30 days How many users were on mobile phones The device types, desktops and mobile phones Where users came from before reaching your site Question 24 of 50 22542159 Top of Form Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? Data streams Organizations Roll-up properties Subproperties You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data? Modify event HTTP request Data import Measurement Protocol This item can be moved. Use the space bar to grab it. NEXT Question 26 of 50 22542159 Top of Form Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property? Recommended events Custom events Goals Conversion events Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Question 27 of 50 22542159 Top of Form The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers? HTTP request Data import Modify event Measurement Protocol Question 28 of 50 22542159 Top of Form You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery? Standard or Analytics 360 properties using Universal Analytics Only Standard properties in GA4 or Universal Analytics Only Analytics 360 properties in GA4 or Universal Analytics Standard or Analytics 360 properties using GA4 Question 29 of 50 22542159 Top of Form One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it? Data-driven First click Last click Time decay Question 30 of 50 22542159 Top of Form You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? A data stream lives within a property and is a source of data from your app or website A data stream lives within Reports and lets you segment and compare your data A data stream lives within an account and is the container for the data you collect from your apps and sites A data stream lives within Explore and, once defined, can be added to any exploration Question 31 of 50 22542159 Top of Form You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? Reports Configure Advertising Explore Question 32 of 50 22542159 Top of Form You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page? Custom metric Custom table Custom user parameter Custom dimension uestion 33 of 50 22542159 Top of Form When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information? Google Ads Google signals Google Search Console User-ID Question 34 of 50 22542159 Top of Form If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? Device-ID Predictive audiences User-ID Audience triggers Question 35 of 50 22542159 Top of Form Which of these structures represents a Google Analytics account's hierarchy? Property > Data stream > Account Property > Account > Data stream Data stream > Account > Property Account > Property > Data stream Question 36 of 50 22542159 Top of Form If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? Universal Analytics properties Google Marketing Platform Firebase Google Analytics 4 properties This item can be moved. Use the space bar to grab it. NEXT Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted? 14 35 7 60 Bottom of Form Bottom of Form Question 38 of 50 22542159 Top of Form If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight? Segment overlap Funnel exploration Conversion paths Model comparison uestion 39 of 50 22542159 Top of Form What data does the Realtime report show? Events that took place within the last 12 hours Events that took place within the last 30 minutes Events that took place within the last 8 hours Events that took place within the last 60 minutes Question 40 of 50 22542159 Top of Form What's a key difference between Google Analytics 4 properties and Universal Analytics properties? Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. This item can be moved. Use the space bar to grab it. NEXT Question 41 of 50 22542159 Top of Form After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can use SQL to query your data to answer questions and gain insights into your products, users, and channels You can use audiences to target website experiments and test variants of your web pages You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance Question 42 of 50 22542159 Top of Form You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Conversion reporting for the web data stream uses machine learning to distributes credit across channels Events from your mobile app can be combined with your existing website data Events can be associated with signed-in users to enable cross-device reporting Additional events are collected from your website without you needing to change your website's code Question 43 of 50 22542159 Top of Form If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places? Page title Event name Default channel grouping Google Ads campaign Question 44 of 50 22542159 Top of Form If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use? Free form Segment overlap Cohort explorations Funnel exploration Question 45 of 50 22542159 Top of Form What can Google Ads do with audiences from Google Analytics when these two services are linked? Audiences in Google Ads can be used to see industry benchmarking data Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be contacted for customer research Audiences in Google Ads can be used to target ad campaigns This item can be moved. Use the space bar to grab it. NEXT Question 46 of 50 22542159 Top of Form If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use? Roll-up properties Organizations Subproperties Data streams This item can be moved. Use the space bar to grab it. NEXT uestion 47 of 50 22542159 Top of Form To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration? Anyone in your property can access it and make edits. Anyone in your property can access it in read-only mode. Only you can see it, but you can share it with the other users of the property for them to make edits. Only you can see it, but you can share it with the other users of the property in read-only mode Question 48 of 50 22542159 Top of Form Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website? Monetization Engagement Acquisition Demographics Question 49 of 50 22542159 Top of Form If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account? One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android One property with one web data stream for your website and one app data stream for your app One property with one web data stream for your website and two app data streams, one for iOS and the other for Android One property with a web data stream for your website and one property with an app data stream for your app Question 50 of 50 22542159 Top of Form When a user watches a video, this triggers an event on your website. Which of these is an event parameter? How many users viewed a video on your site How many users opened the page containing a video on your site Name of a video watched on your site The devices users are on when watching a video on your site Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form Bottom of Form