Consumer Behavior Concepts Quiz

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What is consumer behavior?

The process of evaluating products, services, ideas, or experiences

The process of using products, services, ideas, or experiences

The process of acquiring products, services, ideas, or experiences (correct)

The process of disposing of products, services, ideas, or experiences

Which phase is involved in the consumer behavior process?

Post-consumption

Production

Prepurchase (correct)

Promotion

What is a characteristic of consumer behavior?

It involves different roles such as Initiator, Informer, and Decider (correct)

It remains the same regardless of time

It is a one-dimensional process

It does not involve emotional and mental processes

In consumer behavior, what phase involves the experience of using a product or service?

Consumption Signup and view all the answers

What motivates consumer behavior?

A combination of cognitive, affective, and behavioral processes Signup and view all the answers

What makes the decision-making process in consumer behavior situational?

It differs depending on the specific situation Signup and view all the answers

What is the classification of products based on tangibility and duration?

Tangible and intangible products; durable and non-durable products Signup and view all the answers

What is the purpose of analyzing consumers within the marketing discipline?

To provide information necessary for the development of profitable products for specific buyers Signup and view all the answers

What is the essence of marketing concept and marketing management?

Systematic and ongoing analysis of needs Signup and view all the answers

What is the basis of consumer choice according to the text?

The benefits or services that consumers expect from the product Signup and view all the answers

What does market segmentation entail?

Market is made up of groups of customers with similar needs or sought benefits Signup and view all the answers

What is the focus of consumer behavior analysis according to the text?

Consumer needs and means to satisfy them Signup and view all the answers

What are the basic hypotheses of the economic approach to consumer behavior?

Complete knowledge of wishes and needs; utility maximization Signup and view all the answers

Why does the psychological approach to consumer behavior have unrealistic assumptions, according to the text?

All of the above Signup and view all the answers

What is the interdisciplinary nature of consumer behavior, as mentioned in the text?

Inner circle: micro level; outer circle: macro level approaches Signup and view all the answers

What is included in investigating consumers to design marketing-mix strategies?

Product strategy; price strategy; distribution channel (place) strategy; communication (promotion) strategy Signup and view all the answers

Consumer Behavior Concepts Quiz

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