Consumer Behavior Chapter 6
32 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is a key component of a consumer's self-concept?

  • Cultural background
  • Economic status
  • Gender identity (correct)
  • Social status

What are characteristics stereotypically associated with one gender or the other?

  • Cultural norms
  • Personality traits
  • Sex-typed traits (correct)
  • Social roles

What is a term used to describe products designed, advertised, and oriented towards a specific gender?

  • Sex-typed products (correct)
  • Unisex products
  • Masculine products
  • Gender-neutral products

What is a social movement that recognizes three or more genders?

<p>Third-gender movement (C)</p> Signup and view all the answers

What is a term used to describe individuals who possess both male and female physical characteristics?

<p>Intersex individuals (C)</p> Signup and view all the answers

What is the process of creating a list of a person's favorite possessions to understand their personality?

<p>Consumption biography (A)</p> Signup and view all the answers

What are traditional roles that men are expected to fulfill in many societies?

<p>Agentic roles (D)</p> Signup and view all the answers

What is a key component of self-esteem?

<p>Body image (A)</p> Signup and view all the answers

What is the primary influence on consumer behavior according to the self-concept?

<p>The self-concept itself (A)</p> Signup and view all the answers

What is the term for the characteristics and values that make up an individual or a group?

<p>Collective self (D)</p> Signup and view all the answers

What is the result of having low self-esteem?

<p>Expecting not to perform well and trying to avoid embarrassment (B)</p> Signup and view all the answers

What is the ideal self in the context of self-concept?

<p>Our conception of how we would like to be (C)</p> Signup and view all the answers

How do products relate to the actual self?

<p>They are consistent with our actual self (D)</p> Signup and view all the answers

What is the term for the multiple roles or identities an individual may have?

<p>Multiple selves (D)</p> Signup and view all the answers

What influences how we think about our bodies?

<p>Culture and societal norms (D)</p> Signup and view all the answers

What is the result of social comparison on self-esteem?

<p>It decreases self-esteem (D)</p> Signup and view all the answers

What is a common feature of attractive faces?

<p>Symmetry (C)</p> Signup and view all the answers

What is an example of body decoration mentioned in the text?

<p>Body piercing (C)</p> Signup and view all the answers

What is the term for the process of evaluating one's self-concept by comparing it to artificial images?

<p>Self-ideal discrepancy (A)</p> Signup and view all the answers

What is the ideal of beauty often associated with in many cultures?

<p>Hourglass body shape (B)</p> Signup and view all the answers

What is the term for a person's conception of who they realistically are?

<p>Actual self (A)</p> Signup and view all the answers

What is cosmetic surgery an example of?

<p>Working on the body (C)</p> Signup and view all the answers

What is the idea that we all have many roles and marketers seek to facilitate and activate different role identities?

<p>Role identity theory (D)</p> Signup and view all the answers

What is body anxiety associated with?

<p>Working on the body (A)</p> Signup and view all the answers

What is the term for the process of altering one's self to advertise for a branded product?

<p>Identity marketing (B)</p> Signup and view all the answers

What is the main idea behind symbolic self-completion theory?

<p>People with incomplete self-definition tend to acquire symbols associated with it (B)</p> Signup and view all the answers

What is the term for the concept of a person's self being reflected by the products they own or use?

<p>Extended self (B)</p> Signup and view all the answers

What is the goal of self-esteem advertising?

<p>To offer a product as a remedy to low self-esteem (C)</p> Signup and view all the answers

What is the relationship between product usage and self-image according to self-image congruence models?

<p>We choose products when attributes match the self (D)</p> Signup and view all the answers

What is the term for the concept of a person's self being reflected by their public persona?

<p>Public self-consciousness (C)</p> Signup and view all the answers

What is the main idea behind the concept of self-concept?

<p>Products define a person's self-concept (D)</p> Signup and view all the answers

What is the term for the levels of self-concept that include personal possessions, family, community, and group?

<p>Extended self (A)</p> Signup and view all the answers

Flashcards

Self-concept

The summary of beliefs a person holds about their own attributes and how they evaluate themselves on these qualities.

Self-esteem

The positivity of a person's self-concept.

Ideal Self

The influence of a person's ideal self on their self-esteem.

Social Comparison

The impact of comparing oneself to others on self-esteem.

Signup and view all the flashcards

Dramaturgical Perspective

Different roles people play in different social contexts.

Signup and view all the flashcards

Symbolic Interactionism

The idea that people maintain their identities through interactions with others.

Signup and view all the flashcards

Public Self-Consciousness

Awareness of how others perceive us.

Signup and view all the flashcards

Self-Monitors

People who are aware of how others perceive them.

Signup and view all the flashcards

Empty Self

A vague and uncertain self-concept lacking a clear direction.

Signup and view all the flashcards

Selfie

The self-portrait photographs often used to curate one's online identity.

Signup and view all the flashcards

Identity Marketing

When consumers alter their selves to advertise for a branded product.

Signup and view all the flashcards

Symbolic Self-Completion Theory

The theory that individuals with incomplete self-definitions try to complete their identity by acquiring and displaying symbols associated with it.

Signup and view all the flashcards

Self-Image Congruence Models

Models that suggest consumers choose products that align with their self-image.

Signup and view all the flashcards

Sex-Typed Traits and Products

The characteristics and products associated with one gender or the other.

Signup and view all the flashcards

Gender Roles

The culturally defined roles associated with gender.

Signup and view all the flashcards

Ideals of Beauty

The ideals of beauty in a culture.

Signup and view all the flashcards

Body Anxiety

Feeling anxious or insecure about one's body.

Signup and view all the flashcards

Body Modification

The altering of one's physical appearance through surgery, decoration, or mutilation, often driven by cultural ideals of beauty.

Signup and view all the flashcards

Gender Identity

A component of self-concept that influences consumption choices.

Signup and view all the flashcards

Sexual Identity

The process of discovering and defining one's sexual orientation.

Signup and view all the flashcards

Self-Consciousness

The tendency to focus on and analyze one's own appearance and behavior, often in social situations.

Signup and view all the flashcards

Consumption and Self-Concept

The process of using consumption choices to express and reinforce one's identity.

Signup and view all the flashcards

Self-Efficacy

The belief that one is capable of achieving goals and succeeding.

Signup and view all the flashcards

Social Comparison Theory

The process of comparing oneself to others, often to assess one's own abilities or social standing.

Signup and view all the flashcards

Self-Image Congruence

The tendency for individuals to make choices and engage in behaviors that align with their perceived self-image.

Signup and view all the flashcards

Culture and Gender

The ways in which culture shapes and influences our understanding of gender roles and identities.

Signup and view all the flashcards

Consumer Identity

The act of using products and consumption patterns to express and communicate one's self-identity.

Signup and view all the flashcards

Role Management

The process of navigating and managing multiple social roles.

Signup and view all the flashcards

Environment and Self-Concept

The influence of the physical environment on our self-concept.

Signup and view all the flashcards

Study Notes

Self-Concept and Consumer Behavior

  • Self-concept is the summary of beliefs a person holds about their own attributes and how they evaluate the self on these qualities.
  • Self-concept influences consumer behavior, and products can define a person's self-concept.
  • Gender identity is an important component of a consumer's self-concept.

Self-Esteem

  • Self-esteem refers to the positivity of a person's self-concept.
  • People with low self-esteem expect that they will not perform very well and try to avoid embarrassment, failure, and rejection.
  • Social comparison and a person's ideal self can affect self-esteem.

Multiple Selves

  • Marketers pitch products needed to facilitate positive role identities.
  • Dramaturgical perspective: people play different roles in different social contexts.
  • Symbolic interactionism: people create and maintain their identities through social interactions.

Self-Consciousness

  • Public self-consciousness: awareness of how others perceive us.
  • Self-monitors: people who are aware of how others perceive them.
  • Empty self: a self-concept that is uncertain and lacks direction.
  • Selfie: a self-portrait photograph, often used to curate one's online identity.

Consumption and Self-Concept

  • Identity marketing: when consumers alter their selves to advertise for a branded product.
  • Symbolic self-completion theory: people with incomplete self-definitions tend to complete this identity by acquiring and displaying symbols associated with it.
  • Self-image congruence models: consumers choose products that match their self-image.

Gender and Consumption

  • Gender identity is an important component of a consumer's self-concept.
  • Gender roles vary by culture and are changing.
  • Sex-typed traits and products: characteristics and products associated with one gender or the other.
  • Sexual identity: bromance, masculinism, androgyny, third-gender movement, and intersex children.

Body Image and Consumption

  • Ideals of beauty: attractive faces, good health, youth, balance/symmetry, hourglass body shape, and "strong" male features.
  • Body anxiety: cosmetic surgery, body decoration, and body mutilation are driven by cultural ideals of beauty.
  • Every culture dictates certain types of body decoration or mutilation.

Reflection and Review

  • Self-concept is a summary of beliefs a person holds about their own attributes and how they evaluate the self on these qualities.
  • Self-esteem refers to the positivity of a person's self-concept.
  • Each element that contributes to our self-concept is important to understand our consumption behavior.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

This quiz covers the concept of self in consumer behavior, including the influence of self-concept on consumer behavior, the role of products in defining self-concept, and the importance of gender identity.

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser