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Sense of Identity and Consumer Behavior

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Questions and Answers

What does research suggest about the relationship between self-identity and material possessions?

Material possessions have a negative impact on self-identity.

Self-identity is solely based on personal achievements.

We create associations between our identities and things we own. (correct)

There is no connection between self-identity and material possessions.

Why do some individuals buy limited edition items?

To save money

To follow the trend

To have a new identity (correct)

To impress their relatives

What is conspicuous consumption?

Secretly acquiring expensive items.

Public display of economic power through spending on luxurious goods. (correct)

Avoiding showing any signs of wealth.

Hiding economic power by not spending money on luxuries.

How are valuables linked to identities described in the text?

People feel more psychological impact from losing valuables than finances. Signup and view all the answers

What influences people's purchasing behavior based on the text?

Geographical group Signup and view all the answers

How can branding and logos be used to communicate self-concept?

Branding and logos are used to express self-concept. Signup and view all the answers

What did William James define as the material self?

Objects we call 'mine' Signup and view all the answers

What effect can the congruity between a consumer's self-image and product image have?

It can influence product evaluations and purchase decisions. Signup and view all the answers

Why do people sometimes intentionally let go of possessions according to the text?

To have a new start and symbolize a new identity Signup and view all the answers

How do our possessions influence our sense of self?

They significantly influence our sense of self Signup and view all the answers

How can possession of certain items signal association with social groups?

Ownership of specific things can signify membership in social groups. Signup and view all the answers

How does wealth/income influence purchasing behavior as per the text?

People with higher income tend to spend more Signup and view all the answers

According to Piaget, when do children exhibit the 'endowment effect'?

By 6 years old Signup and view all the answers

What motivates some fans to wait hours for a product or spend substantial amounts on items with logos?

Loyalty to a group or brand drives fans to engage in such behaviors. Signup and view all the answers

How does Jarret (2013) define the relationship between children and ownership?

Children always assume the first possessor is the owner Signup and view all the answers

Which term characterizes preferring objects that are already possessed over those which are not?

'Endowment effect' Signup and view all the answers

How are material possessions related to one's identity?

They are extensions of one's identity Signup and view all the answers