Sense of Identity and Consumer Behavior

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Questions and Answers

What does research suggest about the relationship between self-identity and material possessions?

  • Material possessions have a negative impact on self-identity.
  • Self-identity is solely based on personal achievements.
  • We create associations between our identities and things we own. (correct)
  • There is no connection between self-identity and material possessions.

Why do some individuals buy limited edition items?

  • To save money
  • To follow the trend
  • To have a new identity (correct)
  • To impress their relatives

What is conspicuous consumption?

  • Secretly acquiring expensive items.
  • Public display of economic power through spending on luxurious goods. (correct)
  • Avoiding showing any signs of wealth.
  • Hiding economic power by not spending money on luxuries.

How are valuables linked to identities described in the text?

<p>People feel more psychological impact from losing valuables than finances. (C)</p>
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What influences people's purchasing behavior based on the text?

<p>Geographical group (A)</p>
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How can branding and logos be used to communicate self-concept?

<p>Branding and logos are used to express self-concept. (C)</p>
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What did William James define as the material self?

<p>Objects we call 'mine' (C)</p>
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What effect can the congruity between a consumer's self-image and product image have?

<p>It can influence product evaluations and purchase decisions. (A)</p>
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Why do people sometimes intentionally let go of possessions according to the text?

<p>To have a new start and symbolize a new identity (D)</p>
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How do our possessions influence our sense of self?

<p>They significantly influence our sense of self (D)</p>
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How can possession of certain items signal association with social groups?

<p>Ownership of specific things can signify membership in social groups. (C)</p>
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How does wealth/income influence purchasing behavior as per the text?

<p>People with higher income tend to spend more (D)</p>
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According to Piaget, when do children exhibit the 'endowment effect'?

<p>By 6 years old (B)</p>
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What motivates some fans to wait hours for a product or spend substantial amounts on items with logos?

<p>Loyalty to a group or brand drives fans to engage in such behaviors. (C)</p>
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How does Jarret (2013) define the relationship between children and ownership?

<p>Children always assume the first possessor is the owner (C)</p>
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Which term characterizes preferring objects that are already possessed over those which are not?

<p>'Endowment effect' (A)</p>
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How are material possessions related to one's identity?

<p>They are extensions of one's identity (D)</p>
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