Week 4 Creative Methods PDF

DM306: Creative Methods 5 February 2024 Week 4 Dr Hilary Grierson Scan the QR code below or use the password listed below to take your attendance 8ufgro Week 4 Content Lecture – Creative methods – Evolution of ideas (will cover next week) 6-3-5 brainstorming tutorial Projects’ time What is Creativit...

DM306: Creative Methods 5 February 2024 Week 4 Dr Hilary Grierson Scan the QR code below or use the password listed below to take your attendance 8ufgro Week 4 Content Lecture – Creative methods – Evolution of ideas (will cover next week) 6-3-5 brainstorming tutorial Projects’ time What is Creativity? Definitions Creativity is the generation of new ideas Innovation is the successful exploitation of new ideas Design links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design as a process – a method for turning new ideas into meaningful propositions for users. Sir George Cox’s review of Creativity in business (2005) Case Study: A fish company The saucy fish company “We want to be the Apple of fish” What is Creativity? “Creativity is the bringing into being of something which did not exist before, either as a product, process or thought.....something which adds value.” https://www.facebook.com/TheSaucyFishCo/ Case Study: coffee experience the little coffee bag co. Coffee without the grind…..luxury market… hotels and high price point hampers. We will review the following traditional creative methods…… Brainstorming – – – – – – Analogy Lateral thinking Reversal Word association Lotus method Osborn’s checklist Modelling Morphological charts 6-3-5 method Brainstorming Aim: to produce a range of ideas and solutions….. deferring judgement and producing quantity 4 general rules: i. Focus on quantity ii. Withhold criticism iii. Welcome unusual ideas iv. Build on others’ ideas Analogy Aim: to use pre-existing ideas from a different context to develop ideas to solve the issue in hand Process: i. Define trigger contexts (e.g. natural world, cityscape, or any of your own) ii. Develop analogous concepts iii. The originator or anyone else can then develop the concept into solution ideas Lateral Thinking Aim: encourages reasoning that is not immediately obvious. It involves looking at a problem from a different angle... thinking outside the box! By: i. finding new uses for familiar objects ii. finding substitutes when objects aren’t available iii. altering objects so that they can perform new functions iv. turning a situation to your advantage v. finding new ways to do things Lateral thinking activity Divide shape into 4 equal shapes Lateral thinking activity SOLUTION Reversal Aim: opportunity to look at your problem from radically different point of view. Process: i. Consider the problem in hand, then consider the opposite or just reverse something about it. You are thinking of going on holiday this summer, somewhere nice but where? Reverse the issue: where is the worst place you can think of to go on holiday? Word Association Aim: to develop a range of ideas related to the main issue by harvesting thoughts through word association. Process: i. Random Trigger word generation. ii. Team suggests words associated with trigger word. iii. Organisation and grouping of ideas Problem: I keep stepping on loose bits of my kids’ Playmobil toys. Requirements: a) a solution to tackle loose parts problem b) a product that would encourage play in a new and different way c) reduce packaging waste d) creative solution! (innovation for the company) Method: Word association Lotus Method Aim: to expand on a central idea or problem. https://online.visual-paradigm.com/knowledge/brainstorming/lotus-blossom-technique/ Osborn’s checklist Aim: a simple tool in the form of a series of questions about ideas and problems. Process: i. The questions need a point of focus (e.g. existing solution or proposed concepts to a design problem) ii. The questions should be taken one at a time, to explore new ways and approaches to the problem Source: https://medium.com/@jgoud/ideation-block-try-osborns-checklist-technique-8a9021081d2a Osborn’s checklist Adapt Brighter, multi-coloured, black & white, patterned, plain, transparent, opaque, adapted for the coloured-blind? Modify Make it more complicated, spherical, 3-D, more adaptable, simpler, reusable, dual-purpose, amorphous, malleable? Magnify Make it bigger, longer, inflatable, foldable, self-opening, wider, thicker, taller, separable, soluble, fun? Minify More effective, more rational, more economical, self-explanatory, use less energy, less material, inflatable, mobile, reversible, shorter, narrower, thinner, lower? Substitute/ eliminate Who else, where else, or what else, other ingredient, material, or approach, email blast vs brochure, podcast vs printed newsletter, launch online vs traditional, local store marketing vs online? Rearrange Is there a puzzle to solve? Is there something to assemble, cut out, roll up, take apart, shrink, unfold, done by hand or semiautomatic, interchange parts, other patterns or layouts, transpose cause and effect, change positives to negatives, reverse roles, turn it backwards or upside down, sort? Reverse Inside out, softer, plays music, scandalous, discreet, concealed, understated, more obvious? Combine With another object, morphs shape, multi-use, papers, combine parts/units/ideas, blend, compromise, combine from different categories? Process: i. Define aim for prototype e.g. aesthetic & functional ii. Use available material to create a representation of problem solutions iii. It’s that straightforward! https://www.pinterest.co.uk/pin/232005818278906229/ Aim: to create physical representations of solution ideas (actual or metaphorical) https://www.ruturaj.design/cassette.html Modelling & mock ups (rough prototyping) http://www.designbyfire.com/000073.html Modelling in practice 5,127 prototypes and 5 years for DC01 PureProject for Brooks Sports Helping a speciality running shoe company find its footing with a broader running audience. http://www.ideo.com/work/pureproject/ Modelling & mock ups Aim: to present aspects of concepts in a structured and visual way to aid identification of optimal solutions. Process: i. solve complex problems by breaking them down into smaller (and simpler) sub-problems ii. Provide a wide range of solutions for individual subproblems iii. Combine sub-problem solutions to generate whole system solutions https://www.pinterest.co.uk/pin/465700417701142238/ Morphological charts 6.3.5 Method Aim: to use quick fire sketching techniques to come up with problem solution ideas or concepts Process: 6 people - 3 concepts - 5 minutes i. involves 6 participants who sit in a group and are supervised by a facilitator/moderator. Each participant thinks up 3 ideas every 5 minutes. ii. Participants are encouraged to draw on others' ideas for inspiration. After 6 rounds in 30 minutes the group would have thought up a total of 108 ideas! (6x3x30/5) Scan the QR code below or use the password listed below to take your attendance 8ufgro 6.3.5 brainstorming tutorial (see tutorial slides)