28 Questions
What is the aim of the 6.3.5 Method concept generation method?
To use quick fire sketching techniques to come up with problem solution ideas or concepts.
What is the role of the facilitator/moderator in the 6.3.5 Method concept generation method?
To supervise the 6 participants
What is the aim of the Modelling & mock ups method?
The aim is to present aspects of concepts in a structured and visual way to aid identification of optimal solutions.
How does the Modelling & mock ups method solve complex problems?
It solves complex problems by breaking them down into smaller (and simpler) sub-problems, providing a wide range of solutions for individual subproblems, and then combining sub-problem solutions to generate whole system solutions.
What is the process for the 6.3.5 Method of concept generation?
It involves 6 participants who sit in a group and are supervised by a facilitator/moderator. Each participant thinks up 3 ideas every 5 minutes.
What are the key components of the Modelling & mock ups method?
The key components include breaking down complex problems, providing a wide range of solutions, and combining sub-problem solutions to generate whole system solutions.
What is the aim of the Modelling & mock ups method?
The aim is to present aspects of concepts in a structured and visual way to aid identification of optimal solutions.
What is the difference between creativity and innovation?
Creativity is the generation of new ideas, while innovation is the successful exploitation of these new ideas.
How does design connect creativity and innovation?
Design shapes new ideas into functional, practical, and attractive solutions for customers and users.
How would you define creativity in the context of product, service, or process design?
Creativity is the bringing into being of something which didn't exist before, adding value to the product, service, or process being designed.
What were the key objectives of The Saucy Fish Company in developing and marketing their fish products?
To sell responsibly sourced fish with unique sauces, improve user experience, and differentiate their products in a crowded market.
In what ways did The Saucy Fish Company aim to differentiate their products within the crowded market?
Through packaging and online content, making the products attractive to buyers.
How is creativity defined and what does it enable us to do?
Creativity is the ability to look at the world in new and different ways, find connections between seemingly unrelated phenomena, and to generate solutions for problems. It enables us to find hidden patterns in things and generate solutions for problems.
What did Peter Jones and Deborah Meaden believe was the key to success when introducing a new product or concept?
They believed that the key to success was to take an existing product, service, or concept and to take it up a level by applying a new vision and lots of creativity.
What is the aim of using the Lotus method for problem-solving, as described in the text?
To come up with new, structured, and organized solutions to the problem
What is the process of filling in the surrounding grids in the Lotus method after filling out the central box?
take each different idea or solution from the central box and fill them into the center of the surrounding grids
What is the Lotus method and how does it differ from classic brainstorming?
The Lotus method is a structured brainstorming exercise used to expand on a central idea or problem. It adds an element of structure and order to brainstorming, unlike the classic chaotic process.
Explain the grid structure of the Lotus method and how it is used to generate solutions.
The Lotus method starts with a 3 by 3 grid in the center, surrounded by eight 3 by 3 grids. The problem is placed in the center box, and related solutions or themes are brainstormed and entered into the eight surrounding boxes.
What are the benefits of the Lotus method?
It adds focus and power to brainstorming, creates more quality ideas for products and services, helps discover innovative ways of improving businesses, and aids in solving problems in an easy and systematic way.
What is Osborn's checklist and how does it aim to encourage creativity and divergence?
Osborn's checklist is a simple tool for increasing the number of ideas to solve a problem. It aims to encourage creativity and divergence by adding order and structure to the brainstorming process.
What is the relationship between SCAMPER and Osborn's checklist?
SCAMPER is a derivation of Osborn's checklist, with very similar questions.
How does Osborn's checklist work and what is the key concept behind it?
Osborn's checklist works on the principle of addressing a particular focus, building on ideas that have already been suggested.
What are the categories included in Osborn's checklist for generating new, creative ideas?
Adapt, Modify, Magnify, Minify, Substituting or eliminating, Rearranging, Reversing, and Combining
How can the concepts be adapted and modified to generate new ideas in the design process?
By getting inspiration from nature, other products, making things brighter, changing the look or material, emulating or simulating other products, and changing the features and properties.
What are the two factors that can be applied to new ideas, and how can they be applied?
Magnify (making them bigger) and Minify (making them smaller); by making the product longer, inflatable, or changing its properties.
How can we create many more ideas simply by looking at size and scale of our original ideas?
By making things thicker, wider, taller, smaller, more economical, using less energy, less material, narrower, thinner, and so on.
What are some ways we can rearrange our original product ideas to produce more concepts?
By putting together or taking apart parts of the product, doing something by hand or semi-automatic, changing parts, having different layouts, turning things upside down, sorting them, and turning them backwards.
What are the key components of the Modelling & mock ups method?
Mock-ups, models, and prototypes.
Study Notes
- Creativity is the generation of new ideas that add value, innovation is the successful exploitation of these new ideas.
- Design links creativity and innovation by shaping ideas into practical and attractive propositions for users.
- Sir George Cox's review of creativity in business (2005).
- Case study: The Saucy Fish Company wanted to provide restaurant-quality fish at home, combining responsibly sourced fish with unique sauces, and creating a complete marketing and branding package.
- Case study: The Little Coffee Company aimed to provide high-quality cafeteria-style coffee without the mess, using tea bag-style delivery.
- 6.3.5 Brainstorming method: aims to produce a range of ideas and solutions, using 6 people, 3 concepts, in 5-minute rounds, encouraging quantity and building on others' ideas.
- Analogy method: uses pre-existing ideas from a different context to develop solutions to a problem.
- Lateral thinking method: encourages looking at a problem from different angles, finding new uses for familiar objects, and thinking outside the box.
- Reversal method: involves considering the opposite or reverse of a problem.
- Word association method: generates ideas related to a main issue through word association.
- Lotus method: expands on a central idea or problem.
- Osborn's checklist: a tool with questions to explore new ways and approaches to a problem.
- Modelling and mock-ups: presents aspects of concepts in a visual way to aid identification of optimal solutions.
- Morphological charts: use quick fire sketching techniques to come up with problem solution ideas or concepts.
Test your knowledge on the method concept generation technique involving 6 people, 3 concepts, and 5 minutes to come up with problem solution ideas or concepts. Understand the process of quick fire sketching and idea generation within a group setting.
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