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Questions and Answers
What is the aim of the 6.3.5 Method concept generation method?
What is the aim of the 6.3.5 Method concept generation method?
To use quick fire sketching techniques to come up with problem solution ideas or concepts.
What is the role of the facilitator/moderator in the 6.3.5 Method concept generation method?
What is the role of the facilitator/moderator in the 6.3.5 Method concept generation method?
To supervise the 6 participants
What is the aim of the Modelling & mock ups method?
What is the aim of the Modelling & mock ups method?
The aim is to present aspects of concepts in a structured and visual way to aid identification of optimal solutions.
How does the Modelling & mock ups method solve complex problems?
How does the Modelling & mock ups method solve complex problems?
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What is the process for the 6.3.5 Method of concept generation?
What is the process for the 6.3.5 Method of concept generation?
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What are the key components of the Modelling & mock ups method?
What are the key components of the Modelling & mock ups method?
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What is the aim of the Modelling & mock ups method?
What is the aim of the Modelling & mock ups method?
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What is the difference between creativity and innovation?
What is the difference between creativity and innovation?
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How does design connect creativity and innovation?
How does design connect creativity and innovation?
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How would you define creativity in the context of product, service, or process design?
How would you define creativity in the context of product, service, or process design?
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What were the key objectives of The Saucy Fish Company in developing and marketing their fish products?
What were the key objectives of The Saucy Fish Company in developing and marketing their fish products?
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In what ways did The Saucy Fish Company aim to differentiate their products within the crowded market?
In what ways did The Saucy Fish Company aim to differentiate their products within the crowded market?
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How is creativity defined and what does it enable us to do?
How is creativity defined and what does it enable us to do?
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What did Peter Jones and Deborah Meaden believe was the key to success when introducing a new product or concept?
What did Peter Jones and Deborah Meaden believe was the key to success when introducing a new product or concept?
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What is the aim of using the Lotus method for problem-solving, as described in the text?
What is the aim of using the Lotus method for problem-solving, as described in the text?
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What is the process of filling in the surrounding grids in the Lotus method after filling out the central box?
What is the process of filling in the surrounding grids in the Lotus method after filling out the central box?
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What is the Lotus method and how does it differ from classic brainstorming?
What is the Lotus method and how does it differ from classic brainstorming?
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Explain the grid structure of the Lotus method and how it is used to generate solutions.
Explain the grid structure of the Lotus method and how it is used to generate solutions.
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What are the benefits of the Lotus method?
What are the benefits of the Lotus method?
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What is Osborn's checklist and how does it aim to encourage creativity and divergence?
What is Osborn's checklist and how does it aim to encourage creativity and divergence?
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What is the relationship between SCAMPER and Osborn's checklist?
What is the relationship between SCAMPER and Osborn's checklist?
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How does Osborn's checklist work and what is the key concept behind it?
How does Osborn's checklist work and what is the key concept behind it?
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What are the categories included in Osborn's checklist for generating new, creative ideas?
What are the categories included in Osborn's checklist for generating new, creative ideas?
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How can the concepts be adapted and modified to generate new ideas in the design process?
How can the concepts be adapted and modified to generate new ideas in the design process?
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What are the two factors that can be applied to new ideas, and how can they be applied?
What are the two factors that can be applied to new ideas, and how can they be applied?
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How can we create many more ideas simply by looking at size and scale of our original ideas?
How can we create many more ideas simply by looking at size and scale of our original ideas?
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What are some ways we can rearrange our original product ideas to produce more concepts?
What are some ways we can rearrange our original product ideas to produce more concepts?
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What are the key components of the Modelling & mock ups method?
What are the key components of the Modelling & mock ups method?
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Study Notes
- Creativity is the generation of new ideas that add value, innovation is the successful exploitation of these new ideas.
- Design links creativity and innovation by shaping ideas into practical and attractive propositions for users.
- Sir George Cox's review of creativity in business (2005).
- Case study: The Saucy Fish Company wanted to provide restaurant-quality fish at home, combining responsibly sourced fish with unique sauces, and creating a complete marketing and branding package.
- Case study: The Little Coffee Company aimed to provide high-quality cafeteria-style coffee without the mess, using tea bag-style delivery.
- 6.3.5 Brainstorming method: aims to produce a range of ideas and solutions, using 6 people, 3 concepts, in 5-minute rounds, encouraging quantity and building on others' ideas.
- Analogy method: uses pre-existing ideas from a different context to develop solutions to a problem.
- Lateral thinking method: encourages looking at a problem from different angles, finding new uses for familiar objects, and thinking outside the box.
- Reversal method: involves considering the opposite or reverse of a problem.
- Word association method: generates ideas related to a main issue through word association.
- Lotus method: expands on a central idea or problem.
- Osborn's checklist: a tool with questions to explore new ways and approaches to a problem.
- Modelling and mock-ups: presents aspects of concepts in a visual way to aid identification of optimal solutions.
- Morphological charts: use quick fire sketching techniques to come up with problem solution ideas or concepts.
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Description
Test your knowledge on the method concept generation technique involving 6 people, 3 concepts, and 5 minutes to come up with problem solution ideas or concepts. Understand the process of quick fire sketching and idea generation within a group setting.