Unit 4. Creativity and Innovation PDF

Unit 4. Creativity and Innovation Odeth C. Licpaen  Developing 01 Creativity and Innovation  What is Creativity? The generation of imaginative new ideas involving a radical new innovation or solution to a problem and a radical reformulation...

Unit 4. Creativity and Innovation Odeth C. Licpaen  Developing 01 Creativity and Innovation  What is Creativity? The generation of imaginative new ideas involving a radical new innovation or solution to a problem and a radical reformulation of problems.  TYPES OF CREATIVITY Description Example A nurse improvising a makeshift splint from It deals with Spontaneous available materials in an spontaneous creativity emergency situation when creations. proper medical supplies are unavailable.  TYPES OF CREATIVITY Description Example Developing a new protocol It involves striking for administering improvement in a medication that reduces Technical process that the risk of errors and creativity increases the level increases efficiency, such of proficiency or as using color-coded labels efficiency. for different medications.  TYPES OF CREATIVITY Description Example Creating a new type of It involves wound dressing that ingenuous new combines antimicrobial Inventive combination of agents with a moisture- creativity materials or wicking material, improving ingredients. healing times and reducing infection rates.  TYPES OF CREATIVITY Description Example Implementing a patient- It involves far-reaching centered care model that application of more basic incorporates psychological ideas such as management principles to enhance patient Innovative applications of principles of engagement and satisfaction, creativity psychology to develop a such as using motivational much more effective interviewing techniques to system for motivating staff. encourage healthy behavior changes.  TYPES OF CREATIVITY Description Example Introducing a new theoretical It consists of new framework for nursing practice revolutionary principles that significantly alters the for an art or a science approach to patient care, such Emergentive such as the psycho- as Jean Watson’s Theory of creativity analytical concepts of Human Caring, which Freud or the relatively emphasizes the humanistic concept of Einstein or aspects of nursing in picasso’s cubist ideas. conjunction with scientific knowledge.  CREATIVE PROCESS: 3 STEPS The generation of ideas in an organization relies heavily on the Idea development Generation of movement of people and the exchange of information between the relies heavily on the organizational ideas firm and its external environment. culture and internal processes. Idea Implementation It involves the steps development necessary to bring a solution or invention to the marketplace.  TECHNIQUES OF CREATIVE THINKING Brain B Lotus storming blossom L Attributes A analysis C Checklist of S questions Story boarding  PROCESS OF CREATIVE PROBLEM SOLVING Preparation Incubation 1 2 3 4 Illumination Verification  It is a new or improved good, service, process. It can be a new technology, new product line, new method of production, new business model or even an improvement of an existing product.  CHARACTERISTICS OF INNOVATION provide a unique identity/element to a business invites and leads to changes are action oriented can be spontaneous or can be the result of thoughtful plan help in making the products and process simple to understand can bring a complete revolution or can be just an extension of involve continuous existing products and services experimentation, testing, trials and revisions  THE ELEMENTS OF INNOVATION Customer focus Challenge Creativity Customer value the concept that Generation and going to be is going to be sharing of ideas created – changed –“Pull” –the “brain” “Push”  THE ELEMENTS OF INNOVATION Collaboration Communication Completion Joining people Flow of together to Implementation information and work on the of newly ideas- the “life idea –the generated idea – blood” “heart” the “muscle”  THE ELEMENTS OF INNOVATION Culture Contemplation the playing field of Context innovation which reflection of includes leadership, Innovation is experience leads diverse group of shaped by to higher people, basic values interaction with competency –the and innovation values of the firm the world “ladder”  TYPES OF INNOVATION Technical Non-technical innovation innovations - Also known as Process innovation - Also known as Pure - It is incremental and innovation evolutionary, aims to enhance - Involves creating radically efficiency in existing industries different products or through small changes in design, processes from existing manufacturing, and service ones delivery  Innovation also can be classify as Invention creation of a new product, service or process Extension expansion of a product, service or process already in existence Duplication not simply copying but adding one’s own creative touch to enhance or improve the concept to beat competition combination of existing concepts and factors Syntheses into a new formulation DIFFERENT FORMS OF INNOVATIONS What’s the relationship of these 3? Creativity Innovation Entrepreneurship  In summary, Creativity and Innovation are at the heart of the spirit of enterprise. Innovative entrepreneur always sees what everybody has seen but think what nobody has thought. Thus the value of creativity and innovation is to provide a gateway for perceptive entrepreneurs who are actively searching for opportunities to do new things, to do existing things in extraordinary ways. 02 Innovation and Value proposition  A statement that explains why a customer should buy your product or service, and how it is better than other options  What is Value Proposition? Why should they buy your product/service? Introduces company's brand to consumers. What company stands for, how it operates, and why it deserves their business.  Understanding a Value Proposition How your product/service solves their problems? What benefits they can expect from working with you? Why your offering is better than the competition? Company: HealthFirst Fitness Equipment Value Proposition: "At HealthFirst, we promise to revolutionize your fitness journey by providing state- of-the-art, user-friendly fitness equipment designed to enhance your workout experience. Our commitment is to help you achieve your fitness goals with ease and efficiency, ensuring that you stay motivated and healthy." Components: 1. Ideal Target Market: Fitness enthusiasts and health-conscious individuals looking for reliable and innovative workout equipment. 2. Identifying the Problem: Many people struggle with maintaining a consistent fitness routine due to lack of motivation, complex equipment, and unreliable products that don't meet their needs. 3. Why You’re the Solution: HealthFirst offers a range of equipment that is easy to use, equipped with the latest technology, and designed to make workouts more engaging and effective. Our products come with personalized workout plans and customer support to keep users motivated. 4. Making Them the Hero: By using HealthFirst equipment, customers can overcome the common obstacles of fitness routines, achieve their personal health goals, and lead a more active, fulfilling life. Our products empower them to take control of their fitness journey and become the healthiest version of themselves.  Is the Value Proposition closely related to Innovation? 1 3 A value proposition It is the key to helps translate successful innovation innovation or ideas into clear value-based solutions. Understanding the customer and giving 2 4 It focuses on user needs, them what they want is differentiates from crucial. competitors, and guides product development. Apple iPhone: Understanding the Customer: Apple understood the need for a user-friendly interface and sleek design. Giving Them What They Want: They provided a device that combined a phone, internet communicator, and iPod. Value Proposition: The iPhone’s value proposition includes its seamless integration with other Apple products, a vast ecosystem of apps, and a focus on privacy and security. Outcome: Revolutionized the smartphone industry and consistently ranks high in customer satisfaction. Netflix Understanding the Customer: Netflix identified the shift in consumer preference from traditional TV to on-demand streaming. Giving Them What They Want: They offered a vast library of content that can be accessed anytime, anywhere. Value Proposition: Netflix’s value proposition includes original content, personalized recommendations, and the convenience of streaming without commercials. Outcome: Netflix has transformed the entertainment industry and continues to grow its subscriber base globally.  TAGLINES Short, A catchphrase no more that 8 words Reiterated phrase identified with an individual, group, or You see on billboards product : slogan. TAGLINES NURSE’S TAGLINES NURSE’S TAGLINES  VALUE PROPOSTION VS TAGLINE VALUE PROPOSTION TAGLINE Star bucks - Creating a culture of warmth and Coca Cola, 1970 – “ It’s belonging, where the real thing” everyone is welcome. Netflix - quality KFC'S “It's finger-lickin' entertainment to its good” user, 24/7  Achieving fit between the value proposition and customer profile It is then necessary to validate what is important to customers and get their feedback on the value proposition.  SUMMARY Value proposition’s number one reason is to tell why a product or service is best suited for that particular customer. A successful value proposition is communicated to customers directly, either via the company's web site or other marketing or advertising. Value propositions can follow different formats, as long as they are "on brand" and unique and specific to the company.