Creativity & Innovation PDF

CREATIVITY & INNOVATION CREATIVITY Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and...

CREATIVITY & INNOVATION CREATIVITY Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.  IMPORTANCE OF CREATIVITY IN BUSINESS Creativity in business is a way of thinking that inspires, challenges, and helps people to find innovative solutions and create opportunities out of problems.  SPECIFIC BENEFITS OF CREATIVITY IN THE WORKPLACE: Better teamwork and team bonding Increased workplace engagement Increased staff morale, fun and and interaction happiness Improved ability to attract and Increased workplace problem retain quality employees solving and productivity  ORIGINALITY The method or idea must be new and unique. It should not be the extension of something, which already exists. COMPONENTS OF CREATIVITY FUNCTIONALITY A creative idea must work and produce results, otherwise, the whole effort will be in vain.  FUNCTIONALITY A creative idea must work and produce results, otherwise, the whole effort will be in vain. Kinds of people called creative: People who are thought-provoking, curious and have a variety of uncommon thoughts People who had important self- discoveries, who view the world with a fresh perspective and have insightful ideas. People who make great achievements which are known to the world.  ENERGETIC QUALITIES OF CREATIVE INTELLIGENT PEOPLE DISCIPLINE CREATIVE DOMAIN DISCRETE PROCESSING MODES Emotional Cognitive Deliberate Spontaneous  4 TYPES OF CREATIVITY Deliberate and Spontaneous and Cognitive creativity Cognitive creativity Deliberate and Spontaneous and Emotional Creativity Emotional Creativity 1. DELIBERATE AND COGNITIVE CREATIVITY They have a great amount of knowledge about a particular subject and combine their skills and capabilities to prepare a course of action to achieve something. 2. DELIBERATE AND EMOTIONAL CREATIVITY These types of creative people are very emotional and sensitive in nature. These individuals prefer relatively quiet and personal time to reflect and they usually have a habit of diary writing. However, they are equally logical and rational in decision making. 3. SPONTANEOUS AND COGNITIVE CREATIVITY By indulging in different and unrelated activities, the unconscious mind gets a chance to connect information in new ways which provide solutions to the problems. Therefore, to let this type of creativity happen one should take a break from the problem and get away to let conscious mind overtake. 4. SPONTANEOUS AND EMOTIONAL CREATIVITY Spontaneous ideas and creativity happen when conscious and Prefrontal brain is resting. This type of creativity is mostly found in a great artist Spontaneous and emotional creativity is responsible for a scientific breakthrough, religious and also philosophical discoveries. Such as musicians, painters, and writers etc. This type of creativity is also related to “epiphanies”. Epiphany is a sudden realization of something. 5 IMPLEMENTATION EVALUATION STAGES OF ILLUMINATION CREATIVE INCUBATION PREPARATION PROCESS RECOGNIZING CREATIVE TECHNIQUES BRAINSTORMING The basis of brainstorming is a generating ideas in a group situation based on the principle of suspending judgment – a principle which scientific research has proved to be highly productive in individual effort as well as group effort. NEGATIVE BRAINSTORMING It uses brainstorming to generate bad solutions to the problem and then see how those could be transformed into good solutions. The method is a two- step process that consists of generating the worst ideas first and then transforming them into good solutions INSIGHTS GAME Actually, it is a personal method, but you can do it with your friends or team on different boards simultaneously supporting each other. MOOD BOARDS Mood board is a type of collage that may consist of images, text, videos and samples of objects in a composition of the choice of the mood board creator. RANDOM WORDS (RANDOM INPUT) encourages your imagination to create different perspectives and new angles on your idea or the problem you are facing. It is by far the simplest of all creative techniques and is widely used by people who need to create new ideas. STORYBOARDING Go back to the very beginnings of cinema and animation. Managing the thousands of drawings and the progress of a project was nearly impossible. METAPHORICAL THINKING A metaphor is a thinking method which connects two universes of meaning. A road map is a model or metaphor of reality and useful for explaining things.  MIND MAPPING Mind Maps has been developed by Tony Buzan are an effective technique of structuring information and note- taking. Start in the center of the board with the main idea, invite your team and work in all directions, producing a growing and organized structure using key words/phrases and key images/videos BRAIN SHIFTER one of creative techniques that is similar to mind mapping, but you should act as if you were someone else. The purpose is to create new ideas that you never thought about before. Get in to character by changing your mind set and try to think like another person.  CHARACTERISTICS OF CREATIVITY FLEXIBILITY STRONG MOTIVATION AND A SENSE OF INTENSE CURIOSITY DETERMINATION POSITIVE ATTITUDE FEARFULESSNESS INNOVATION INNOVATION The creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.  TYPES OF INNOVATION  e s y o u r e xis tin g - It utiliz a s e s L c re A d in T a n N o gy INCREM E technol value to t he c u s t o m e r e sig n ch a n ge s, (features, d INNOV AT IO N etc.) w it h in y ou r e x is tin g market.  olv es a p p ly in g n e w - inv y o r p r o c e s s e s to technolog DISRU PT IV E your co m p a e n a y lt ’s h c y u in rr e n n a t tu re market. It is st INNO VA T ION since newer inferior to t e e x c h is t w in il g l o m f a te rk n e b t e technology.  ta kin g t h e le s s o n s , simply e r a ll te c h n o lo g y skills and ov ARCH IT EC TU and apply in g th e m w it hin a differ e n t m a rk e t. T his RAL tio n is a m a zin g a t innova w c u s t o m e rs as increasing ne INNOV AT IO N long a s th e n receptive. e w m a rk e t is  - It giv es b irt h to n ew st rie s ( o r s w a llo w s indu RA DIC AL existing on e s) a n d in io v n o ar lv y es cre at in g r e v o lu t INNO VA TION technology.  I T S O F B E N E F N I N V A T I O O INN ESS BU S I N 1. Solve Problems Easily 2. Increase Your Productivity 3. Market Your Business 4. Beat Your Competitors  economic growth Reduced sickness. powervty and the increase in the inflation-adjusted market value of the goods and services produced by an hunger economy over time important developing countries depend on innovation as new digital technologies and innovative solutions create huge opportunities to fight sickness, Innovation & the future poverty and hunger in the poorest regions of the role of world. jobs Technological advancement and increased innovation productivity means major changes for careers today as well. Environmental Sustainability Sustainability and environmental issues, such as climate change, are challenges that require a lot Increased well- of work and innovative solutions now and in the being future. Although new greener technology solutions, such as eco vehicles aren’t necessarily more competitive alternatives to petrol-powered - In general, innovation and economic growth vehicles just yet, they will definitely offer many increases well-being because living standards advantages for the future. rise. According to the Brookings Institution, average life satisfaction is higher in countries with greater GDP per capita  IMPORTANCE OF INNOVATION IN ENTREPRENEURSHIP EDUCATION, IDEAS EXECUTION, KNOWLEDGE AND MORE www.reallygreatsite.com  INNOVATION AND EDUCATION Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined. PETER DRUCKER  INNOVATION AND EDUCATION Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. MARGARET J. WHEATLEY Knowledge is generated anew from connections, that weren’t there before. MONEY AND INNOVATION Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it. STEVE JOBS MONEY AND INNOVATION Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress TED LEVITT  IDEA EXECUTION AND INNOVATION Innovation is the process of turning ideas into manufacturable and marketable form. WATTS HUMPREY PATIENCE, PERSISTENCE, AND INNOVATION Innovation by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, and monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires WARREN BENNIS “courageous patience.  Creativity improves the process of solving IMPORTANCE OF problems. It doesn't matter if we're CREATIVE AND talking about developing a new strategy INNOVATION IN or an innovative way to stay ahead of the competition. Creative problem solving ENTREPRENEURS gives that competitive edge that any HIP business is striving to achieve.  BE ACTION ORIENTED START SMALL - a cross-disciplinary learning-by-doing By appealing to a small, limited market, a approach to problem solving is necessaryIt product or service requires little money helps your team identify challenges you and few people to produce and sell it. As face and come up with multiple ideas to the market grows, the company has time solve problems. Actions speak louder than to fine-tune its processes and stay ahead PRINCIPLES OF words. of the emerging competition. INNOVATION AIM HIGH THE RULES OF TRY, Raise awareness and build a shared understanding of the possibilities and TEST AND REVISE - Innovation creates novel products, processes, or challenges of legislation in creating business models that generate economic value. Trying markets for innovation and innovative anything new inevitably entails experimentation and business ecosystems. failure. Simple rules, however, add discipline to the process to boost efficiency and increase the odds that the resulting innovations will create value.  LEARN FROM FAILURES FOLLOW A MILESTONE admitting to mistakes and taking the time to learn from them will reward companies SCHEDULE provides an estimated timeline for the life of the with deeper insights into their businesses project. The schedule should include milestones and markets. for the planning, development, construction, PRINCIPLES OF evaluation and reporting of the project's implementation. INNOVATION REWARD HEORIC WORK, WORK, WORK ACTIVITY Working is living, and exceptional living standards attract exceptional people. Creating a workplace that Provide financial / tangible incentives is conducive to a happy lifestyle will attract top talent and keep your employees motivated. More than this, through bonus, cash, shares, additional though, a truly great and innovative workplace can holiday, and the like. Importantly though actively work to inspire employees, helping them to remember that not all are of equal value explore new ideas and blend old ones together for innovative solutions. in the eyes of your employees. IMPORTANCE OF TECHNOPRENEUR CREATIVITY AND ITS ABILITY TO DEVELOP NEW IDEAS AND TO DISCOVER NEW INNOVATION TO: WAYS OF LOOKING THE PROBLEMS AND OPPORTUNITIES. TECHNO IT IS DEFINED AS THE TENDENCY TO GENERATE OR RECOGNIZE NEW IDEAS, ALTERNATIVES, POSSIBILITIES THAT MAY BE USEFUL IN SOLVING PROBLEMS, COMMUNICATING WITH OTHERS, AND PRENEUR ENTERTAINING OURSELVES AND OTHERS. IT IS ALSO ANY ACT, IDEA OR PRODUCT THAT CHANGES AN EXISTING DOMAIN OR THAT TRANSFORM AN EXISTING DOMAINS INTO A NEW ONE. IMPORTANCE OF BUSINESS ORGANIZATION CREATIVITY AND INNOVATION TO: INNOVATION IS THE PROCESS OF CREATING AND IMPLEMENTING A NEW IDEA. IT IS THE PROCESS OF TAKING USEFUL IDEAS AND CONVERTING THEM INTO USEFUL PRODUCTS; SERVICES OR BUSINESS PROCESSES OR METHODS OF OPERATION. THESE USEFUL IDEAS ARE THE RESULT OF CREATIVITY, WHICH IS THE PREREQUISITE FOR ORGANIZA INNOVATION. CREATIVITY IN THE ABILITY TO COMBINE IDEAS IN A UNIQUE WAY OR TION TO MAKE USEFUL ASSOCIATION AMONG IDEAS. CREATIVITY PROVIDES NEW IDEAS FOR QUALITY IMPROVEMENT IN ORGANIZATIONS AND INNOVATION PUTS THESE IDEAS INTO ACTION.  FACTORS SUPPOR T CREATIVITY AND INNOVATION 1 MANAGEMENT PRACTICES THAT SUPPORT CREATING A CULTURE OF INNOVATION  FREEDOM CHALLENGING MANEGERIAL SUPPORT WORK ENCOURANGE FOR Challenging assignments MENT TEAMWORK People need the autonomy give employees an A boss should set and to determine the optimal opportunity to work hard communicate clear innovation Because innovation is a team way to carry out their and feel challenged — and goals that are ambitious, yet effort, people need to work achievable. He or she should on a team where diverse tasks. This gives them a to feel that their work is serve as a good work model, skillsets are represented. sense of control over their important and valuable. support the work group, value Team members should work and a feeling of Employees need to communicate well and remain individual contributions, and responsibility for the final understand why their work open to new ideas, exude confidence in the team. product (or process). contributes to the Support employees when they constructively challenge each organization’s competitive speak up, take risks, and try other’s work, trust and help advantage and long-term new things. each other, and feel sustainability. committed to the work they’re doing.  FACTORS SUPPOR T CREATIVITY AND INNOVATION 2 ORGANIZATIONAL MOTIVATION AND ENCOURAGEMENT OF INNOVATION  ORGANIZATIONAL ENCOURAGEMENT This is a culture that encourages creativity through the fair, constructive judgment of ideas; reward and recognition for creative work; mechanisms for developing new ideas; and an active flow of ideas and a shared vision. LACK OF ORGANIZATIONAL IMPEDIMENTS A culture of innovation doesn’t impede creativity through internal political problems, harsh criticism of new ideas, destructive internal competition, avoidance of risk, or an overemphasis on the status quo.  FACTORS SUPPOR T CREATIVITY AND INNOVATION 2 RESOURCES TO SUPPORT AN INNOVATIVE CULTURE  I C I E N T Innovation doesn’t F SUF URCES E S O happen in a silo, so R employees need access to appropriate resources, including funds, materials, facilities, and information.  L I S T I C Extreme time pressures, REA LOAD O R W URCESK unrealistic expectations R E S O for productivity, and distractions from creative work are counterproductive when creating a culture of innovation. THANK YOU!