Unit 4 Global Markets مُعدلة من الدكتوره 🔴 PDF

UNIT FOUR GLOBAL MARKETS IMPORTANT VOCABUALRY Marketng DomesticMarketng GlobalcMarketng Elements of Global Marketng: Produit,cPriie,cPlaie,cPromoton,cPeople,cProiess. Advantages of global marketng: Youciancreaihcmoreciustomers,cItciancbecancinspiratoncforcnewcideas,c itcinireasescthecv...

UNIT FOUR GLOBAL MARKETS IMPORTANT VOCABUALRY Marketng DomesticMarketng GlobalcMarketng Elements of Global Marketng: Produit,cPriie,cPlaie,cPromoton,cPeople,cProiess. Advantages of global marketng: Youciancreaihcmoreciustomers,cItciancbecancinspiratoncforcnewcideas,c itcinireasescthecvisibilitycofcyourcbrand,candcitcoferscgreatcstabilityctocthecbusiness. Disadvantages of global marketng: itciancbecdifiultctocdeterminecifcthereciscancavailablecmarket,ctherec willcbecstllciompettoncincthecmarket,ctherecwillcalwayscbecacrisk,candctherecmaycbecdiferentclawscandc standardscwhiihcneedctocbecmet.  VOCABULARY: GLOBAL MARKETS PT. 1 Globalcmarkets:cadjeitvecandcnounciolloiatons;cwordcbuildingc ConneitcthecwordscincAcand B. A 1 2 3 4 5 6 cionsumerc-cloialc-cluxuryc-cmarketngc-ctargetc–cproduit B 3 5 2 1 4 6 brandsc-ciustomizatonc-cgoodsc-cprefereniesc-cstrategyc-cterritories VOCABULARY: GLOBAL MARKETS PT. 1 Consumer preferences Local goods Luxury brands Marketng strategy Target customizaton Product territories VOCABULARY: GLOBAL MARKETS PT. 1 if I hi 1.cConsumercpreferenies:cThecthingscthatciustomersclikecorcihoosecwhencshoppingcforcproduits. c wd.int 2.cLoialcgoods:cProduitscmadecorcsoldcwithincacspeiificarea,clikecactowncorciountry. c 6 in 3.cLuxurycbrand*:cExpensive,chigh-qualitycproduitscorciompaniescknowncforcexilusivitycandcstatus. cc iw a.im 4.cMarketngcstrategy:cAcplancthatcbusinessescusectocsellcproduitscorcserviiesctocthecrightcpeople. cc 641 5 5.cTargetciustomizaton:cChangingcorcpersonalizingcacproduitcorcserviiectocmeetcthecneedscofcacspeiificgroupcofcpeople. Edit 6.cProduitcterritories:cAreascorcregionscwherecaciompanycsellscorcdistributescitscproduits.c  VOCABULARY: GLOBAL MARKETS PT. 2 Choosecacwordcfromcthecpreviouscexeriisectociompletecthecphrases.c Multnatonalscneedctocanalyzectheirc_____c,cadjustctheirc_____andcadaptctheircproduitsctocmeetc_____.cTherefore,c target strategy Preferences _____ciscancimportantcionsideratoncforcsellingcintocChina.cThisciancafeitcbothchigh-endc_____cascwellcascmass-marketc customisation bias _____. marketgood t.gdi.SI he wig 661 mies S is sewed  GRAMMAR: PRESENT SIMPLE AND PAST SIMPLE PASSIVE if two sedia I cook lunch Lunch iscooked Whatcverbcformscarecthecwordscincbold?cWhatctensecarecthey? Icookedlunch Lunchwas cooked 1.cAlibabacis used bychundredscofcmillionscofcpeoplecaroundcthecworld. 2.cThecsitecwas started twelvecyearscagoctocsellchomemadecgoods. Salmawritesletters Letterswerewritt Ali and Ahmad The ice cream eat the ice cream is eaten  READING PT. 1 Readcthecartilecquiikly.cHowcmanycinternetcsitescarecmentoned?c BycSarahcO’Connorc i myj fi Alibabaciscusedcbychundredscofcmillionscofcpeoplecaroundcthecworld.cThanksctoce-iommeriecsitesclikecthiscanyoneciancbecanc import–exportcmagnatecwithoutcleavingcthecsofa.cThanksctocAirbnb,canyoneciancbecachotelcmanager.cTodaycthereciscac growingcnumbercofc‘sofapreneurs’cmakingcmoneycfromcwebsitesclikecAlibaba,ceBaycandcAirbnb,candcmanycofcthemcarecnotc evencdoingcitcfullctme.cFreelaniercsitesclikecPeoplePerHourcsaycmanycofctheircuserscarecoffiecstafcwhoclogconcafercwork.c JPMorgansLf ItciscestmatedcthatconecperientcofcU.S.cadultscearncmoneycfromcthesecwebsites.cJPMorgancChasecsayscofcthiscgroupcthatc mostcofcthemcrelyconcthecsitescforclesscthancacquartercofctheirciniome.cStll,cthatciscvaluablecincacworldcofcweakceionomiic growth,clowcwagescandcinseiurecemployment.cIncsomeciases,cthesecsitescarecgivingcpeoplecwhocmightchavecdifiultescdoingc actraditonalcjobcacwayctocearncmoney,cforcinstaniecbeiausecofchealthcreasonscorciaringcresponsibilites.cTheyciancalsocoferc lowercpriiesctocionsumers.cHowever,cgovernmentscwillchavectocmakecsurecsofapreneursciannotciompetecunfairlycwithcotherc smallcbusinessescbycsimplycavoidingctax.c Onecofcthecbiggestcbeneftsciscthechardestctocmeasure.cManycofcthecpeoplecI’vecinterviewedcwhocsellcproduitsconcthesecsitesc saycthatcitcgivescthemcacsensecofcsatsfaitonctheycdocnotchavecinctheircdaycjobs.cLastcyearcIcspokectocEinarcParker,cwhocspentc hiscdayscworkingconcthecproduitonclinecatcaciarcseatcfaitory.cHecbegancmakingcjewelrycinchiscsparectmecandcsetupchiscownc shopconcEtsy.cThecsitecwascstartedctwelvecyearscagoctocsellchomemadecgoods.c‘Youcdon’tcthinkcaclotcwhencyou’reconcanc assemblycline,cbutcI’vecgotcsomethingctocthinkcof,ciomingcupcwithcideas,’checexplained.c‘Thatciscmycesiape.’cSofapreneurshipc seemsctocbecmakingcpeoplecaclitlecriihercandcaclitlechappier,candcthatciscnocbadcthing.  READING PT. 4 Completecthecpassivecsenteniescwithcthecpastcorcpresentcpassivecformcofcthecverbscincbraikets.c 1cAlibabac_____c(setcup)cbycJaikcMa,cwhociscsaidctocbeconecofcChina’scriihestcmenctoday.c setups 2cSellerscusingcAlibaba’scandceBay’scsitesc_____c(notciharge)caciommissionconcgoodscsold.c get y aiiiwn.at baied 3cAirbnb’scheadquartersc_____c(base)cincSancFraniisio,cCalifornia.c 4cHotelsc_____c(notcallow)ctocadvertsecroomsconcthecAirbnbcsite.c 5cSomechomes/ofiesconcthecwebsitec_____c(own)cbycAirbnb.c wanted created 6cWhenceBayc_____c(ireate)cinc1995citc(iall)cAuitonWeb.c was called grammer I 7ceBayc_____c(buy)cbycGooglecinc2016.c 3 554 neided 8cVeryclitlecmoneyc_____c(need)ctocstartcancEtsycshopconline.  READING PT. 3 Completectheclistngsconcance-iommeriecsitecwithcthecaitvecorcpresentcpassivecformcofcthecverbscincbraikets. grade Yerea 1cThesecpersonalizedcneiklaiesc_____c(make)cofcwood.cOrdersc_____c(deliver)cwithinc72chourscincthecEU. d 2cEaihchandmadecieramiicbowlc_____c(paint)cbychand.cItc_____c(notcreiommend)ctocputcthemcincthecmiirowave,covencorc piainted citmended Ship dishwasher.cWec_____c(ship)cworldwide 3cOurchigh-qualityciotoncT-shirtsc_____c(print)cspeiiallyctocordercandc_____c(dispatih)cwithinctwocdays.cJustc_____c(seleit)c Pikted select yourcsizecandciolourcandcthecwordscyouc_____c(require). affatened 4cTheseciofeeciupscandcmugsc_____c(design)cbycmecandc_____c(paik)cincacgifcbox.cIfcyourcitemsc_____c(need)cbycaciertainc are are naked date,cpleaseciontaitcme. 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