Global Markets Vocabulary Quiz - Unit Four

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Questions and Answers

What is the correct passive form of 'I cook lunch' in the present simple?

  • Lunch is cooking
  • Lunch was cooked
  • Lunch is cooked (correct)
  • Lunch cooked

Which of the following represents the past simple passive form of 'I fix the car'?

  • The car fixed
  • The car is fixing
  • The car is fixed
  • The car was fixed (correct)

Identify the correct tense used in the sentence 'Lunch is cooked'.

  • Present perfect
  • Future simple
  • Past simple
  • Present simple (correct)

What is the correct active voice form for the sentence 'Lunch is cooked'?

<p>I cook lunch (C)</p> Signup and view all the answers

What tense is represented by the form 'was cooked'?

<p>Past simple (B)</p> Signup and view all the answers

What does a marketing strategy entail?

<p>A plan to sell products or services to the appropriate audience (B)</p> Signup and view all the answers

What is target customization aimed at achieving?

<p>Adapting products or services to meet specific group needs (C)</p> Signup and view all the answers

Which of the following best describes a marketing strategy?

<p>A plan for connecting with customers effectively (A)</p> Signup and view all the answers

Why is target customization important?

<p>It addresses the different needs of specific customer groups (B)</p> Signup and view all the answers

Target customization can be described as:

<p>Personalizing products or services for specific audiences (D)</p> Signup and view all the answers

Who is said to be one of China’s richest men today, associated with Alibaba?

<p>Jack Ma (B)</p> Signup and view all the answers

What is the primary function of the websites Alibaba and eBay as mentioned?

<p>Facilitating direct consumer sales (B)</p> Signup and view all the answers

Where is Airbnb’s headquarters based?

<p>San Francisco, California (D)</p> Signup and view all the answers

What do hotels not allow according to the content?

<p>Advertise rooms on the Airbnb site (D)</p> Signup and view all the answers

In what year was eBay created?

<p>1995 (B)</p> Signup and view all the answers

What are consumer preferences?

<p>The things that customers like or choose when shopping for products (C)</p> Signup and view all the answers

Which of the following best defines luxury brands?

<p>High-end products that are often customized for exclusive markets (C)</p> Signup and view all the answers

What does marketing strategy refer to?

<p>A comprehensive plan to reach and engage consumers effectively (C)</p> Signup and view all the answers

What is meant by product territories?

<p>The specific markets where certain products are sold (B)</p> Signup and view all the answers

What is target customization?

<p>Tailoring products to meet the preferences of specific consumer segments (B)</p> Signup and view all the answers

What is essential for building consensus in a conversation?

<p>Ensuring everyone is involved (D)</p> Signup and view all the answers

What must everyone do to participate effectively in the conversation?

<p>Express their opinions (B)</p> Signup and view all the answers

How should the opinions of participants be viewed in a group?

<p>All opinions should be treated equally (C)</p> Signup and view all the answers

What is a misconception regarding group dynamics in reaching consensus?

<p>Not everyone needs to contribute (D)</p> Signup and view all the answers

What is the consequence of one person dominating the conversation?

<p>Reduced input from others (D)</p> Signup and view all the answers

Which phrase indicates changing the subject?

<p>Is this a good moment to start talking about…? (A), Can we move to…? (B)</p> Signup and view all the answers

Which of the following phrases stays on track?

<p>We’ll get to the… in a moment. (A), Before I forget,… (C)</p> Signup and view all the answers

Which option represents a suggestion to change the subject?

<p>That reminds me. (A), Can we move to…? (B)</p> Signup and view all the answers

Which phrase would indicate remaining focused on the subject?

<p>Before I forget,… (A), We’ll come to that later. (C)</p> Signup and view all the answers

Which phrase suggests putting off a topic to discuss later?

<p>I really think we should get to the… (C), We’ll get to the… in a moment. (D)</p> Signup and view all the answers

Flashcards

Consumer Preferences

Things customers like or choose when buying products.

Local Goods

Products made or sold in a specific area, often favored by local customers.

Luxury Brands

High-end or expensive brands.

Marketing Strategy

A plan to promote and sell a product or service.

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Target Customization

Adjusting products or services to meet specific customer needs.

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Product

Anything that can be offered to a market for attention, acquisition, use, or consumption; it includes physical goods, services, experiences, events, persons, places, organizations and ideas.

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Market

The aggregate of people or organizations involved in buying and using similar products or services.

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Customer

A person or organization that buys products or services.

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Present Simple Passive

A verb tense used to describe actions where the subject receives the action.

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Past Simple Passive

Describes an action that was completed in the past, where the subject receives the action.

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Verb tense

A grammatical category that shows the time of an action or state.

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Passive voice

A grammatical construction where the subject receives the action of the verb.

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Active voice

The subject performs the action of the verb.

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Changing the Subject

Shifting the conversation to a different topic.

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Staying on Track

Continuing to discuss the same topic.

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Meeting

A gathering of people to discuss a particular topic.

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Topic

The subject being discussed.

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Phrases for Changing the Subject

Words or expressions that indicate a shift to a new topic.

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Set up (Passive Voice)

The phrase 'set up' used in the passive voice, indicating something was established by someone or something else.

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Charge a Commission (Passive Voice)

The phrase 'charge a commission' used in the passive voice, meaning that a fee is collected from someone for a service.

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Base (Passive Voice)

The word 'base' used in the passive voice, indicating a location where something is established or originated.

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Allow (Passive Voice)

The word 'allow' used in the passive voice, implying that permission is granted to do something.

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Consensus Building

The process of reaching agreement within a group, ensuring everyone feels heard and respected.

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Equal Opportunity to Speak

Everyone in a group should have the chance to share their ideas and opinions without interruption.

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Equal Weight of Opinions

Each person's opinion is equally important and valued, regardless of their position or background.

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Respectful Dialogue

Conversations where everyone listens carefully and treats each other with courtesy, even when disagreeing.

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Inclusivity in Conversations

Making sure everyone feels welcome and involved in a discussion, creating an environment where all voices are heard.

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Study Notes

Unit Four: Global Markets

  • The unit focuses on global markets.

Important Vocabulary

  • Marketing: A broad term encompassing various activities.
  • Domestic Marketing: Marketing within a single country.
  • Global Marketing: Marketing across multiple countries.
  • Elements of Global Marketing: Product, Price, Place, Promotion, People, and Process.
  • Advantages of global marketing: Increased customer reach, new ideas, enhanced brand visibility, and business stability.
  • Disadvantages of global marketing: Difficulty determining market viability, existing competition, inherent risks, and varying laws/standards.

Vocabulary: Global Markets PT. 1

  • Global markets: An adjective and noun describing global business contexts.
  • Collocations: Combining words for specific meanings, such as "consumer preferences," "local goods," and "luxury brands."
  • Word building: The process of creating new words by combining parts.

Vocabulary: Global Markets PT. 2

  • Multinationals: Companies operating across multiple countries, need to understand and adapt to various markets.
  • Target market: The intended group of customers.
  • Market analysis: Understanding the needs and preferences of a specific market to build a successful business plan.
  • Customization: Adapting a product or service to meet the needs of specific markets.

Reading PT. 1

  • The article discusses internet sites, including Alibaba, Airbnb, and eBay.
  • Many individuals work with online platforms similar (or adjacent) to the sites mentioned.
  • One study estimates that 1% of US adults earn income through such sites.

Reading PT. 4

  • Provides examples of common e-commerce sites.

Reading PT. 3

  • Covers details on e-commerce listings.

Video: Watching for Details PT. 3

  • This section focuses on phrases used to change the subject or maintain a consistent train of thought.
  • Changing the subject phrases are identified with the letter "C".
  • Staying on track phrases are identified with "S".

Listening

  • Focuses on the concept of consensus.
  • Building consensus requires everyone participating in a discussion and taking into consideration each participant's opinion.

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