Global Markets Vocabulary Quiz

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Questions and Answers

What is the correct passive form of 'I cook lunch' in the present simple?

Lunch is cooking

Lunch was cooked

Lunch is cooked (correct)

Lunch cooked

Which of the following represents the past simple passive form of 'I fix the car'?

The car fixed

The car is fixing

The car is fixed

The car was fixed (correct)

Identify the correct tense used in the sentence 'Lunch is cooked'.

Present perfect

Future simple

Past simple

Present simple (correct)

What is the correct active voice form for the sentence 'Lunch is cooked'?

I cook lunch (C) Signup and view all the answers

What tense is represented by the form 'was cooked'?

Past simple (B) Signup and view all the answers

What does a marketing strategy entail?

A plan to sell products or services to the appropriate audience (B) Signup and view all the answers

What is target customization aimed at achieving?

Adapting products or services to meet specific group needs (C) Signup and view all the answers

Which of the following best describes a marketing strategy?

A plan for connecting with customers effectively (A) Signup and view all the answers

Why is target customization important?

It addresses the different needs of specific customer groups (B) Signup and view all the answers

Target customization can be described as:

Personalizing products or services for specific audiences (D) Signup and view all the answers

Who is said to be one of China’s richest men today, associated with Alibaba?

Jack Ma (B) Signup and view all the answers

What is the primary function of the websites Alibaba and eBay as mentioned?

Facilitating direct consumer sales (B) Signup and view all the answers

Where is Airbnb’s headquarters based?

San Francisco, California (D) Signup and view all the answers

What do hotels not allow according to the content?

Advertise rooms on the Airbnb site (D) Signup and view all the answers

In what year was eBay created?

1995 (B) Signup and view all the answers

What are consumer preferences?

The things that customers like or choose when shopping for products (C) Signup and view all the answers

Which of the following best defines luxury brands?

High-end products that are often customized for exclusive markets (C) Signup and view all the answers

What does marketing strategy refer to?

A comprehensive plan to reach and engage consumers effectively (C) Signup and view all the answers

What is meant by product territories?

The specific markets where certain products are sold (B) Signup and view all the answers

What is target customization?

Tailoring products to meet the preferences of specific consumer segments (B) Signup and view all the answers

What is essential for building consensus in a conversation?

Ensuring everyone is involved (D) Signup and view all the answers

What must everyone do to participate effectively in the conversation?

Express their opinions (B) Signup and view all the answers

How should the opinions of participants be viewed in a group?

All opinions should be treated equally (C) Signup and view all the answers

What is a misconception regarding group dynamics in reaching consensus?

Not everyone needs to contribute (D) Signup and view all the answers

What is the consequence of one person dominating the conversation?

Reduced input from others (D) Signup and view all the answers

Which phrase indicates changing the subject?

Is this a good moment to start talking about…? (A), Can we move to…? (B) Signup and view all the answers

Which of the following phrases stays on track?

We’ll get to the… in a moment. (A), Before I forget,… (C) Signup and view all the answers

Which option represents a suggestion to change the subject?

That reminds me. (A), Can we move to…? (B) Signup and view all the answers

Which phrase would indicate remaining focused on the subject?

Before I forget,… (A), We’ll come to that later. (C) Signup and view all the answers

Which phrase suggests putting off a topic to discuss later?

I really think we should get to the… (C), We’ll get to the… in a moment. (D) Signup and view all the answers

Study Notes

Unit Four: Global Markets

The unit focuses on global markets.

Important Vocabulary

Marketing: A broad term encompassing various activities.
Domestic Marketing: Marketing within a single country.
Global Marketing: Marketing across multiple countries.
Elements of Global Marketing: Product, Price, Place, Promotion, People, and Process.
Advantages of global marketing: Increased customer reach, new ideas, enhanced brand visibility, and business stability.
Disadvantages of global marketing: Difficulty determining market viability, existing competition, inherent risks, and varying laws/standards.

Vocabulary: Global Markets PT. 1

Global markets: An adjective and noun describing global business contexts.
Collocations: Combining words for specific meanings, such as "consumer preferences," "local goods," and "luxury brands."
Word building: The process of creating new words by combining parts.

Vocabulary: Global Markets PT. 2

Multinationals: Companies operating across multiple countries, need to understand and adapt to various markets.
Target market: The intended group of customers.
Market analysis: Understanding the needs and preferences of a specific market to build a successful business plan.
Customization: Adapting a product or service to meet the needs of specific markets.

Reading PT. 1

The article discusses internet sites, including Alibaba, Airbnb, and eBay.
Many individuals work with online platforms similar (or adjacent) to the sites mentioned.
One study estimates that 1% of US adults earn income through such sites.

Reading PT. 4

Provides examples of common e-commerce sites.

Reading PT. 3

Covers details on e-commerce listings.

Video: Watching for Details PT. 3

This section focuses on phrases used to change the subject or maintain a consistent train of thought.
Changing the subject phrases are identified with the letter "C".
Staying on track phrases are identified with "S".

Listening

Focuses on the concept of consensus.
Building consensus requires everyone participating in a discussion and taking into consideration each participant's opinion.

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Description

Test your knowledge on key vocabulary related to global markets in Unit Four. This quiz covers important terms and concepts such as global marketing, domestic marketing, and the advantages and disadvantages of operating in global markets. Perfect for students studying marketing at an advanced level.

Global Markets Vocabulary Quiz - Unit Four

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