UNIT 2 The Evolution of Traditional to New Media PDF

LESSON 2 The Evolution of Traditional to New Media  OBJECTIVES The learners explain how the evolution of media from traditional to new media shaped the values and norms of people and society. recognize the roles and functions of media in democratic society...

LESSON 2 The Evolution of Traditional to New Media  OBJECTIVES The learners explain how the evolution of media from traditional to new media shaped the values and norms of people and society. recognize the roles and functions of media in democratic society create a timeline of the means of communication that you have used.  Introduction Media have evolved throughout time – from pre- industrial age to information age. The evolution of traditional to new media depicts the records of the past on the progress of media technology which helps people communicate and disseminate information in the fastest and efficient ways. Furthermore, media also shaped the values and norms of people and society.  The Evolution of Traditional to New Media The term “media” is In the advent of the “new described as means of normal”, the role of media has been highlighted communication for people more than ever which includes newspapers, radio, televisions, and the internet. The Evolution of Traditional to New Media The society relies heavily on media and information technology, not only for communication, but also for information dissemination, distance learning, work at home, etc. The Evolution of Traditional to New Media With the attainment of technological advancement, people wondered how media changes throughout time and what forms of media exist in different ages. To answer these queries, let us now discover how media have evolved from pre-industrial age to information age  Pre-Industrial Age (Before 1700s) During pre-industrial age, about 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons (Teaching Guide for Senior High School Media and Information Literacy, p. 20).  Pre-Industrial Age (Before 1700s) The prehistoric inhabitants used stone tools and metals as part of their daily activities like hunting and gathering. They also used crude stone tools to create things considered rock art. These prehistoric arts such as petroglyphs and pictographs were considered the earliest forms of traditional media (Magpile , 2016, p 17-18).  Industrial Age The industrial age occurs (1700s - 1930s) during the industrial revolution in Great Britain. This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine.  Industrial Age The transformation of the (1700s - 1930s) manufacturing industry, and commercial enterprise for mass production of various products occurred. Also, long-distance communication became possible via telegraph, a system used for transmitting messages. (Magpile, 2016, p. 19-20)  ELECTRONIC AGE (1930S - 1980S) The electronic age started when people utilized the power of electricity that made electronic devices like transistor radio and television work. The creation of the transistor piloted the rise of the electronic age.  ELECTRONIC AGE (1930S - 1980S) The creation of the transistor piloted the rise of the electronic age. The power of transistors was used in radio, electronic circuits, and early computers. In this period, people made use of air access to communication. (Teaching Guide for Senior High School Media and Information Literacy, p. 21)  Information Age (1900s - 2000s) The information age is a period also known as the digital age. This period signified the use of the worldwide web through an internet connection. Communication became faster and easier with the use of social networks or social media platforms such as Facebook, Messenger, Instagram, Twitter, among others.  Information Age (1900s - 2000s) The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology. (Teaching Guide for Senior High School Media and Information Literacy, p. 21)  Here are the lists of media that have evolved throughout the four ages in history. Pre-Industrial Age (Before 1700s) Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC)  Here are the lists of media that have evolved throughout the four ages in history. Pre-Industrial Age (Before 1700s) Acta Diurna in Rome (130 BC) Papyrus in Egypt (2500 BC) Here are the lists of media that have evolved throughout the four ages in history. Pre-Industrial Age (Before 1700s) Printing press using wood blocks (220 AD) Dibao in China (2nd Codex in the Mayan region (5th Century) Century)  Industrial Age (1700s-1930s) Printing press for mass production (19th century) Newspaper- The London Gazette (1640) Typewriter (1800) Telephone (1876) Motion picture photography/projection (1890) Commercial motion pictures (1913) Motion picture with sound (1926) Telegraph Punch cards  Electronic Transistor Radio Television (1941) Age (1930s- Large electronic computers- i.e. 1980s) EDSAC (1949) and UNIVAC 1 (1951) Mainframe computers - i.e. IBM 704(1960) Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976) OHP, LCD projectors  Information Age (1900-2000s) Web browsers: Mosaic (1993), Internet Explorer (1995) Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) Social media: Friendster (2002), Multiply (2003), Facebook (2004) Microblogs: Twitter (2006), Tumblr (2007) Video: YouTube (2005) Augmented Reality / Virtual Reality  Information Age (1900-2000s) Video chat: Skype (2003), Google Hangouts (2013) Search Engines: Google (1996), Yahoo (1995) Portable computers- laptops (1980), tablets (1993) netbooks (2008), Smartphones Wearable technology Source: Teaching Guide for Senior High School Media and Information Literacy. Cloud and Big Data Commission on Higher Education in collaboration with Philippine Normal University. K to 12 Transition Program, p. 20-21.  The influence of media on the values and norms of people Norms are standards of behavior that are expected in a society based on their customary laws or conduct. These norms entail conformist behavior following social standards like respect for elders, obtaining education, getting married, and gender roles. The set of norms begins at home and continues to develop as we expand ourselves to the social world. With the use of social media, people are no longer limited to his/her social group and become more readily connected to global society with diverse values and norms. With the advent of the information age, media become more influential in different aspects of people’s lives. Media provide access to ideas that are restricted in the past. Due to people’s capability to relate, deliberate, and communicate freely online, the conventional ideas are challenged. For example, there are different women's rights organizations that share worldwide awareness of woman equality in our society through online platforms. Similarly, the LGBTQ plus movement advocates gender equality and acceptance in society. This results in the development of new social norms to conform to in search for equal opportunity and tolerance. According to Arias (2016), the influence of media may have(1) individual or direct effect, and (2) social or indirect effect. He argued that the process of information dissemination has significance to the beliefs of a person and subsequently to their behavior. The widelyspread of inforamation helps the creation of shared knowledge, hence expanding its impact on its norms and values of the people in the society. This is in line with Bandura's (1986) Social Learning Theory, wherein media operates by means of educational models. These educational models perform vital functions by transmitting information, values, and behaviors, among others. Information that is recognized to be publicly accessible improves the understanding of shared beliefs (Mutz, 1998) Thank you! Performance Task 2: Personal Technology Timeline Make a timeline of the means of communication that you have used. You can draw or paste cut-outs of pictures from magazines or newspapers