Evolution of Media Concept Notes PDF

 Media fulfills several roles in society, Why is including the following: media so important? serving as entertaining acting as a...

 Media fulfills several roles in society, Why is including the following: media so important? serving as entertaining acting as a a public and educating watchdog for forum for providing government, an outlet for and the business, informing; discussion and other the of important institutions. imagination issues; and  EXAMPLES OF MEDIA DURING PRE-HISTORIC AGE ACTA DIURNA IN ROME 130 BC CAVE PAINTINGS 35,000 BC CLAY TABLETS IN MESOPOTAMIA PAPYRUS IN EGYPT 2500 BC 2400 BC  Johannes Gutenberg was the first European to use the impression in 1439 People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)  EXAMPLES OF MEDIA DURING INDUSTRIAL AGE TELEGRAPH TELEPHONE  EXAMPLE OF MEDIA DURING INDUSTRIAL AGE MOTION PICTURES 1900S The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.  EXAMPLES OF MEDIA DURING ELECTRONIC AGE TRANSISTOR RADIO (1950s) TELEVISION 1941 LARGE ELECTRONIC COMPUTERS (1940s to 1950s) The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitized. We are now living in the information age.  EXAMPLE MEDIA DURING NEW OR INFORMATION AGE PORTABLE LAPTOP 1980 FRIENDSTER 2002 INTERNET EXPLORER  EXAMPLE MEDIA DURING NEW OR INFORMATION AGE SMART PHONES WEARABLE TECHNOLOGIES World Wide Web Mosaic Internet Explorer Opera 1990 1993 1995 1996 Safari Firefox Google Chrome MS Edge 2003 2004 2008 2015 Search Engines Yahoo Search Bing 1995 2009 Google Search 1997 Blogging Sites Open Diary Blogger Live Journal 1998 1999 1999 Xanga WordPress 2000 2003 Social Networks SixDegrees Friendster LinkedIn MySpace 1997 2002 2003 2003 Multiply Facebook Google Plus 2004 2004 2011 Photo and Video Sharing Websites  Flickr Vimeo YouTube Pinterest 2004 2004 2005 2009 Instagram Snapchat Vine Tiktok 2010 2011 2012 2016 Instant Messaging and Video Conferencing Portable Computers Mobile Phones  Wearable Technology Cloud and Big Data  Traditional New vs Media Media Media experience is limited. Media experience is more One – directional interactive. Sense receptors used are very Audiences are more involved specific (e.g. print media – sense and can send feedback of sight, radio - sense of hearing, simultaneously. TV & Film – sight and hearing). Integrates all the aspects of old media. Source: Media and Information Literacy by Boots Liquigan, page 23 References: Book Media and Information Literacy by Boots Liquigan, Diwa Learning System Inc. PowerPoint Slides Ping, Arnel. (2016, July 15). Media and information literacy (MIL) 2. The evolution of traditional …. Share and Discover Knowledge on SlideShare. https://www.slideshare.net/arnielping/mil-key-concepts-in- media-literacy-and-questions-to-ask-in-analyzing-media-messages Video Media and Information Literacy. (2019, September 5). Evolution of traditional media to modern Media. YouTube. Retrieved August 18, 2020, from https://www.youtube.com/watch?v=tW3BnGIybII&feature=emb_logo Liv Leyson. (2018, August 16). Philippine Media History 12-B MIL. YouTube. Retrieved August 18, 2020, from https://www.youtube.com/watch?v=nkPE1cI-57M&feature=emb_logo