Evolution Of Traditional To New Media PDF

Summary

This document provides a comprehensive overview of the evolution of media, highlighting key developments and technologies across different historical periods. It explores the transition from traditional forms of media to the internet-based era and the role new technologies play in shaping communication and society. It includes details of various media including printing press, telegraph, telephone, television and various forms of computers.

Full Transcript

EVOLUTION OF TRADITIONAL TO NEW MEDIA OBJECTIVES: 1 Identify the growth and development of media from traditional to new media; 2 Recognize media effects to life and society; and 3 Examine how technologies/resources shape people and society. introduction: Social m...

EVOLUTION OF TRADITIONAL TO NEW MEDIA OBJECTIVES: 1 Identify the growth and development of media from traditional to new media; 2 Recognize media effects to life and society; and 3 Examine how technologies/resources shape people and society. introduction: Social media changed us. People ways of living reflects a boundless limitation of media from prehistoric age down to the digital age. Media evolution can be described through four ages. NEW/INFORMATION AGE Our Timeline ELECTRONIC AGE INDUSTRIAL AGE PRE-INDUSTRIAL AGE PRE-INDUSTRIAL AGE (Before 1700) PRE-INDUSTRIAL AGE (BEFORE 1700) People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. EXAMPLE FORMS OF MEDIA Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC) Codex in Mayan region (5th Century) Printing press using wood blocks (220 AD) CAVE PAINTING (35,000 BC) Using the extract of plant or blood. ACTA DIURNA IN ROME (130 BC) Carved on stone or metal and presented in message boards in public places. CLAY TABLET IN MESOPOTAMIA 2400 BC Cuneiform is not a language but a writing system. PAPYRUS IN EGYPT (2500 BC) People made this in small sheets and then glues the sheets together to make big pieces. CODEX IN MAYAN REGION Oldest books written by the Pre-Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican bark paper. WOOD BLOCKS PAINTING DIBAO IN CHINA The oldest news paper in the world. INDUSTRIAL AGE (1700s to 1930s) INDUSTRIAL AGE (1700S TO 1930S) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). EXAMPLE FORMS OF MEDIA Printing press for mass production (1900) Typewriter (1800) Telephone (1876) Motion picture photography/projection (1890) Commercial motion pictures (1913) Motion picture with sound (1926) Telegraph PRINTING PRESS TYPEWRITER (1800) MOTION PICTURES/PHOTOGRAPHY (1890) Motion picture, also called film or movie, series of still photographs on film, projected in rapid succession onto a screen by means of light. TELEGRAPH (1830S) By Samuel Morse TELEPHONE (1876) By Alexander Graham Bell March 7, 1876 – First patent March 10, 1876- First try of his invention With his assistant, Thomas Watson. ELECTRONIC AGE (1930s - 1980s) ELECTRONIC AGE (1930S TO 1980S) The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more EXAMPLE FORMS OF MEDIA Transistor Radio Television (1941) Large electronic computers OHP, LCD projectors TRANSISTOR RADIO A transistor radio is a small portable radio receiver that uses transistor-based circuitry, which revolutionized the field of consumer electronics by introducing small but powerful, convenient hand-held devices. TELEVISION (1941) Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. LARGE ELECTRONIC COMPUTER ENIAC (Electronic Numerical Integrator and Computer) was the first programmable, electronic, general-purpose digital computer. OHP PROJECTOR An Overhead Projector (OHP) is a variant of slide projector that is used to display images to an audience. NEW/INFORMATION AGE (1900s to 2000s) NEW/INFORMATION AGE The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are EXAMPLE FORMS OF MEDIA Web browsers: Mosaic (1993) Internet Explorer (1995) Blogs: Blogspot (1999), Wordpress (2003) Social networks: Friendster (2002), Multiply (2003), Facebook (2004) , Instagram Microblogs: Twitter (2006), Tumblr (2007) Video chat: Skype (2003 Search Engines: Google (1996), Yahoo (1995) Portable computers- laptops (1980), netbooks (2008) , tablets (1993) Smart phones Wearable technology WEB BROWSER: MOSAIC 1993 BLOGS: BLOGSPOT 1999 SOCIAL NETWORKS: FRIENDSTER 2002 SOCIAL NETWORKS: THE FACEBOOK (2004) & TWITTER (2007) AUGMENTED REALITY: VIRTUAL REALITY PORTABLE LAPTOP (1980) TABLET (1993) SMART PHONES

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