Unit 2 Biz-Tech PDF

Unit 2 Biz- Tech Business & Technology 1  Contents page L3: L1: L2: Formative 1 The L4: Features of E-commerce +...

Unit 2 Biz- Tech Business & Technology 1  Contents page L3: L1: L2: Formative 1 The L4: Features of E-commerce + Marketing Product e-commerce models Summative 1 Mix & the 4 P’s L5: L6: L7: Formative 2 Summative Price Place Promotion 2  Features of e-commerce 01 LO: This lesson I will define the term “e-commerce” and outline its key features. 3  LO: This lesson I will define the term “e-commerce” and outline its key features. What is commerce? The exchange of goods and/or services between two or more people / businesses. 4 LO: This lesson I will define the term “e-commerce” and outline its key features. What are goods and services? 5  LO: This lesson I will define the term “e-commerce” and outline its key features. What are goods and services? Goods Services Goods are physical products that you Services are intangible (you can’t touch can touch (tangible), use and store. them) actions that you cannot store. Think of three examples we have not Think of three examples we have not already discussed: already discussed: 1) 1) 2) 2) 3) 3) 6  LO: This lesson I will define the term “e-commerce” and outline its key features. What is commerce? The exchange of goods and/or services between two or more people / businesses. 7  LO: This lesson I will define the term “e-commerce” and outline its key features. What is e-commerce? E-commerce involves the buying and selling of goods and services through technology i.e. the internet. 8  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading LO: This lesson I will define the term “e-commerce” and outline its key features. Most popular sectors for e-commerce Financial Online banking, currency exchange, trading services stocks and shares. Gaming Paying for online gaming services and add-ons Selling goods e.g. groceries, clothing, books, Retailing home decor OR services e.g. mani-pedi package, Karate classes package. 10  LO: This lesson I will define the term “e-commerce” and outline its key features. Key Features of e-commerce IT HAS TO BE ONLINE 1. Ubiquity Accessible 24/7 and from anywhere in the world. Can advertise and sell to customers anywhere in 2. Global reach the world. 3. Customer Customers reviews can lead to an increase in sales OR reviews tell companies which products to discontinue. 4. Fewer barriers The start up costs are lower for an e-commerce as you to entry don’t need to rent an office space or hire many employees. 11  LO: This lesson I will define the term “e-commerce” and outline its key features. Advantages of e-commerce to the business Knowing what you do about e-commerce , work with a partner to list some of the advantages of starting up an online business. 1) Easy to set up 2) Lowered costs (cost effective) 3) Flexible working hours / locations 4) Increased income (due to lower costs) 5) Convenient to run (can run from home) 12  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Advantages of e-commerce to the business Easy setup Cost effective Flexibility Increased income Convenient 13  LO: This lesson I will define the term “e-commerce” and outline its key features. Advantages of e-commerce to the customer 1) 2) 3) 4) 5) 14  LO: This lesson I will define the term “e-commerce” and outline its key features. Advantages of e-commerce to the customer 1) Honest reviews of products 2) Easy to compare prices 3) Lots of product options 4) Quick delivery of products 5) Convenient to buy products 15  LO: This lesson I will define the term “e-commerce” and outline its key features. Opening an e-commerce List THREE benefits of opening an online store in Learn the UAE. List THREE reasons why you would NOT open a Stretch traditional store in the UAE. Think of ONE popular e-commerce company and Extend write 2-3 sentences explaining why you think customers like this business so much. 16 LO: This lesson I will define the term “e-commerce” and outline its key features. What makes these e-commerce websites so popular with customers? 17 LO: This lesson I will define the term “e-commerce” and outline its key features. What makes these e-commerce websites so popular with customers? 18  E-commerce Models 02 LO: This lesson I will identify the 3 different e-commerce models 19  LO: This lesson I will identify the 3 different e-commerce models 5 minute recap! Look through your notes, and answer the following questions with your partner: 1) What is ecommerce? 2) What are goods and services? Provide one example of each. 3) What are the three most popular sectors for e-commerce? 4) What are the four features of e-commerce? 5) What are two advantages of owning an e-commerce instead of having a physical store? 20 LO: This lesson I will identify the 3 different e-commerce models E-commerce Models 21 LO: This lesson I will identify the 3 different e-commerce models Reading 22  LO: This lesson I will identify the 3 different e-commerce models E-commerce models Type of Definition Example business B2B Business to Business B2C Business to Consumer C2C Consumer to Consumer Learn Complete all three definitions using the text on the previous slide. Stretch List three examples for each e-commerce model. Extend Come up with your own unique business idea which uses ONE of the 3 models. 23  LO: This lesson I will identify the 3 different e-commerce models Case Study: HMV In 2006, HMV (an internationally popular store for buying books and music) announced that its sales had fallen due to customers deciding to buy products on Amazon.com and iTunes instead. Not surprisingly then, HMV declared that in addition to its physical shops, it was also going to set up its own ecommerce website. Additionally, HMV chose to lower their prices in an attempt to stay competitive against more popular online retailers. Unfortunately, HMV continued to struggle and eventually had to close many of their stores worldwide. Questions: 1) What type of e-commerce could www.hmv.com be identified as? Explain. 2) Why do you think consumers prefer buying books and music online? 3) Why do you think customers would have preferred shopping on Amazon rather than on the HMV website? 24  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading Formative 1 26  Formative 1 : GlowTech Case Study Open book (you may refer to your notebooks NOT your laptops) All answers must be in your own words. 30 minutes for 8 questions Marked at the end of this lesson 27  Formative Rubric 8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation Mastery Proficient Developing Emerging Explanations for 7-8 Explanations to 5-6 Explanations to 3-4 Explanations to 1-2 questions are detailed, questions are mostly questions are questions are fairly and all examples are detailed, and most somewhat detailed, basic, and 1-2 examples relevant. Related key examples are relevant. and some examples are included (not terms, and concepts are Many related key are relevant. A few always relevant.) Key used to support your terms, and concepts related key terms, and terms and concepts are response. All work is in are used to support concepts are used to rarely used to support your own words. your response.All support your your response.Work is work is in your own response. All work is rarely in your own words. in your own words. words. 28 Recap: Everything we know about e-commerce 29  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Design your own e-commerce business For your formative assessment, you will need to fill out the correct form for your class which will help you to provide an outline of your imaginary business. White C click here White D click here Blue B https://forms.gle/fF5eX2avVhSV7EVP9 Blue C https://forms.gle/e3k94tZaYxCNRYHn8 Blue D https://forms.gle/eVKaG3od9SBW4FCB9 30  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Submission Take a screenshot similar to the one below when you finish your formative and submit the screenshot on our google classroom. 31 Formative Feedback LO: This lesson I will create revision quiz that helps me recap the concepts I have learned so far. 32 LO: This lesson I will create revision quiz that helps me recap the concepts I have learned so far Pause and Rewind Preparation suggestions: U1 SA (Trade route slides) - Follow instructions more carefully - Learn how to properly write in bullet point format - Make sure my device is charged every lesson U2 FA (GlowTech case study) - Spend one lunch time reading through my notes - Use my notes in an open book exam!! - Read the case study and Q carefully - Answer all parts of the question 33  LO: This lesson I will create revision quiz that helps me recap the concepts I have learned so far Revision Quiz 15 questions total that cover… 1) What is e-commerce 2) Goods & services 3) E-commerce sectors 4) Key features 5) Advantages to the business 6) Advantages to the customer 7) E-commerce models (B2C, B2B, C2C) 34  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Design your own e-commerce business For your formative assessment, you will need to fill out the correct form for your class which will help you to provide an outline of your imaginary business. White C click here White D click here Blue B https://forms.gle/fF5eX2avVhSV7EVP9 Blue C https://forms.gle/e3k94tZaYxCNRYHn8 Blue D https://forms.gle/eVKaG3od9SBW4FCB9 35  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Design your own e-commerce business For your formative assessment, you will need to fill out the correct form for your class which will help you to provide an outline of your imaginary business. White C click here White D click here Blue B https://forms.gle/fF5eX2avVhSV7EVP9 Blue C https://forms.gle/e3k94tZaYxCNRYHn8 Blue D https://forms.gle/eVKaG3od9SBW4FCB9 36 ATL Poster 37  E-commerce & the Marketing Mix 03 LO: This lesson I will identify the 4P’s of the marketing mix. 38  8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.h. Examine the meaning and ambiguity of the word “technology.” Revision Quiz 1) Swap books with the person next to you 2) Complete their quiz 3) Mark the quiz that you created 39  LO: This lesson I will identify the 4P’s of the marketing mix. What is marketing? Before we can identify the 4 p’s of the marketing mix, we need to understand what marketing is. Use the pictures below to write a one sentence definition of what you think marketing is. 40  LO: This lesson I will identify the 4P’s of the marketing mix. Marketing Marketing is the process of interesting potential customers in your products (goods and/or services.) Businesses will use the 4 P’s of the marketing mix to do this. 41  LO: This lesson I will identify the 4P’s of the marketing mix. Now on to the marketing mix! 42 LO: This lesson I will identify the 4P’s of the marketing mix. The 4 P’s of the Marketing Mix 43  LO: This lesson I will identify the 4P’s of the marketing mix. The Marketing Mix The 4 P’s of the marketing mix are… - Product (What are you selling?) - Price (What price are you selling it at?) - Place (Where are you selling it?) - Promotion (How are you going to advertise it?) Businesses must consider the 4 P’s when creating new products to ensure that businesses sell the right product at the right price, in the right place using the best promotional techniques. 44  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  LO: This lesson I will identify the 4P’s of the marketing mix. Putting the 4 P’s into practice 46  LO: This lesson I will identify the 4P’s of the marketing mix. Product Imagine you were creating a new kind of snack bar… 1) What three qualities do you think your snack bar would need to have to be successful? e.g. tasty 2) What would make your snack bar unique / different from other snack bars out there? e.g. Unique shape To ensure high sales, businesses MUST ensure they have created a unique, good quality product. 47  LO: This lesson I will identify the 4P’s of the marketing mix. Price Now that you have your product in place, you need to consider… 1) How much will you charge for your snack bar? (Dhs) 2) What factors do you need to consider when pricing a new product? E.g. cost of ingredients To ensure high sales, businesses MUST ensure their product is priced in a way that is competitive, affordable and allows the business to cover their costs and make a profit. 48  LO: This lesson I will identify the 4P’s of the marketing mix. Place Okay, now that we know what we are selling, and for how much, you now have to figure out… 1) What kinds of shops will you sell your bar? e.g. Supermarkets 2) Name three stores in the UAE in particular that you think will be a fitting place to sell your bar. 3) Name three stores in the UAE that you think would NOT lead to high sales of your product. Explain why. To ensure high sales, businesses MUST ensure their product is being sold in appropriate and convenient to get to locations. 49  LO: This lesson I will identify the 4P’s of the marketing mix. Promotion Right, our final consideration is how we’re going to promote our snack bar. Think about… 1) What three methods of promotion / advertising you would use. e.g. Youtube ads 2) What are three methods of promotion you would avoid? Why? E.g. Newspapers To ensure high sales, businesses MUST ensure their product is being advertised in ways that would grab the attention of potential customers. 50  LO: This lesson I will identify the 4P’s of the marketing mix. Fill in the Blanks Summary To ensure high sales, businesses MUST create a __________ and good quality product. The product should be priced in a way that is __________, affordable, and allows the business to cover their costs and make a __________. The product must also be sold in appropriate and __________ locations. Finally, businesses MUST ensure their product is __________ in ways that grab the attention of potential customers. 51  E-commerce & the marketing mix (Product) 04 LO: This lesson I will identify the four stages of the product life cycle 52  LO: This lesson I will identify the 4 stages of the product life cycle. Recap: Vocab Bingo Write down any nine of these words in your bingo grids, when you hear a definition that you think matches your word, cross it out! Place Price Product Promotion Goods Services E-commerce Ubiquity Marketing B2B B2C C2C 53  LO: This lesson I will identify the 4 stages of the product life cycle. What do you think this graph is showing you? 54 LO: This lesson I will identify the 4 stages of the product life cycle. The Product Life Cycle The 4 stages 1. Introduction stage: Sales are low as the new idea is first introduced to the market. 2. Growth stage: Demand slowly increases as the product becomes more established. 3. Maturity stage: Demand for the product is at its peak and businesses begin to sell to new markets as well. 4. Decline: Demand starts to fall as new products from competitors arrive. 55  LO: This lesson I will identify the 4 stages of the product life cycle. Where are we at? With a partner, see if you can decide which phase of the product life cycle these products are in and why… 56  LO: This lesson I will identify the 4 stages of the product life cycle. Is there any way to make the graph do this? Learn Think of one strategy (idea) a company could use to extend their product’s maturity phase for as long as poss. Stretch Explain your idea to your partner. Extend Think of one real world example that has used either one of the strategies you have discussed. 57 LO: This lesson I will identify the 4 stages of the product life cycle. Extension strategies 58  LO: This lesson I will identify the 4 stages of the product life cycle. Extension strategies 1. Change product – Release new versions with improved features. 2. Change price – Lower the price to attract new customers. 3. Change place – Sell in new countries, regions or groups to boost sales. 4. Change promotion – Create new ads or promotions to regenerate interest. 5. Change packaging – Update packaging to make the product look new and improved. 6. Change usage – Encourage customers to use the product more or in new ways. 7. Change name – Rename the product entirely to make it sound catchier or to get over bad publicity. 59  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  LO: This lesson I will identify the 4 stages of the product life cycle. Case Study: Bubble Time BubbleTime is a company that sells shower gels and shampoos. BabyBubbles, a shampoo from their baby range, recently entered the decline stage of its life cycle. In response, the company rebranded the shampoo as an item for teens with sensitive, acne prone skin and called it BubblesTeen. In order to do this, BubbleTime produced new bottles for the product and started to advertise on TikTok, instagram and YouTube. Finally, they also ran a promotional campaign that allowed customers to receive a sample of their conditioner free with every purchase. Activity: Answer the following questions in full sentences… 1) Identify the four extension strategies BubbleTime used. 2) Explain HOW they implemented each strategy. 61 LO: This lesson I will identify the 4 stages of the product life cycle. Case study 2: Coca Cola Coca Cola has had the largest share of the soft drinks industry for decades. However, they continue to launch new products on an almost yearly basis. In 2022, they have already launched their new line of cola infused coffees. Questions: 1) Why does Coke continue to develop and innovate new products despite being so popular? 2) Which extension strategies has Coke used in its new line of drinks? 3) What role do you think technology played in Coke being able to develop their new products? 62  LO: This lesson I will identify the 4 stages of the product life cycle. How does technology affect the product life cycle? 1) Can provide new ways to produce, assemble and package goods 2) Software can help design / sketch out ideas for new products/packaging. 3) Products can be produced more quickly, cheaply and with a consistent level of quality. 63  LO: This lesson I will identify the 4 stages of the product life cycle. VR Product Design Virtual Reality is quickly becoming a useful and important tool in product design and development. Watch the two videos below and list five ways in which this technology helps in creating new products. 64  E-commerce & the marketing mix (Price) 05 LO: This lesson I will identify key pricing strategies. 65 LO: This lesson I will identify key pricing strategies Recap 66 LO: This lesson I will identify key pricing strategies What determines price? 67 LO: This lesson I will identify key pricing strategies What determines price? Cost of making the product: To make a profit, price must be higher than the cost, and consumers must be willing to pay it. Quality of the product: Prices can be charged depending on the perceived quality of the product. Brand image of the product: Branded products cost more because marketing and maintaining quality is expensive. Demand and supply of the product: High demand generally allows businesses to charge more. 68 LO: This lesson I will identify key pricing strategies Pricing strategies 69 LO: This lesson I will identify key pricing strategies Pricing strategies With a partner, think of TWO real life examples or situations that fit each strategy. 70  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  LO: This lesson I will identify key pricing strategies Pricing Strategies: Case Studies Learn Read through the case studies and identify the right pricing strategy for each of the four companies. Stretch Write 1-2 sentences explaining your choices for each one. Extend Think of two pricing strategies that would work well together for a new furniture company. Explain. 72  LO: This lesson I will identify key pricing strategies How does technology impact pricing? Product - Helps create new products to sell for a profit. - Reduces production time and costs Price - Can do research online to determine best price Place - No need to rent a shop Promotion - Can be done online for a low cost / free 73  LO: This lesson I will identify key pricing strategies How can running an e-commerce help lower costs? An e-commerce… Requires fewer staff Requires fewer/ smaller locations Can use apps/software for admin tasks HOWEVER, e-commerce also leads to… Customers being able to compare products and prices easily Paying fees for handling online payments Warehousing and shipping costs for products 74 Notebook check template Please trim around the edges and stick this into your notebook. 75  Read through your partner’s work again, and… 1. Underline any spelling mistakes you see. 2. Circle anywhere they should have a Marking capital letter but don’t (Starts of for sentences / bullet points /names of places or people.) Literacy 3. Circle anywhere they should have a full stop but don’t. 4. Each set of notes should have a title and LO. 76 Notebook check template 77  1. Wow! Your notes are really organized! 2. I really like that you are not wasting any pages in your book Examples of 3. Your handwriting is so neat and easy to read! strength 4. Well done on making sure that each task is statement complete! s 5. Super job on ensuring that there’s nothing missing! Make sure that your comments are kind, truthful and linked to the notebook check. 78  1. Please make sure to start all your sentences with capital letters. 2. Please make sure to capitalize any nouns (names of places or people) in your work. Examples 3. Please make sure all your sentences end of Literacy in full stops. statement 4. Please make sure to separate long s pieces of writing into paragraphs. 5. Please double check the spelling in your notes. Make sure that your comments are worded kindly, and are something you’ve picked up in their writing more than once or twice. 79  1. Please make sure your notes are more organized in the future by sticking handouts in neatly. 2. Please make sure your notes are more organized by not skipping pages or Examples doodling of Action 3. Please make sure you work a little harder statement on your handwriting as it’s a bit hard to s read right now. 4. Please work on capitalizing the starts of all your sentences and nouns. You only need to provide your partner with ONE action. Make sure it’s something fairly easy for them to work on, and that it is worded kindly. 80  E-commerce & the marketing mix (Place) 06 LO: This lesson I will evaluate the impact of technology on Place. 81  LO: This lesson I will evaluate the impact of technology on place. Recap: Let’s get chatting! With a partner, use the chatterbox to recap what we have covered in the past few lessons. Take turns using the chatterbox, each partner gets to ask 4 questions. As your partner is thinking of their answer, see if you know the answer too! 82  LO: This lesson I will evaluate the impact of technology on place. Places we can buy a can of coke With a partner, can you list 5 different places where you could purchase a can of Coca Cola? 1) 2) 3) 4) 5) 83  LO: This lesson I will evaluate the impact of technology on place. Place Aside from location of stores, Place also refers to the distribution of products i.e. how goods/services make their way from the producer (business) to the consumer (customer.) There are many ways that this can happen, and these are called channels of distribution. 84  LO: This lesson I will evaluate the impact of technology on place. Zero-level channel A zero level channel involves a producer selling directly to a consumer with no one else involved. An example would be a farmer who sells his / her produce directly to people in the local community. Three other examples would include… 1) Hairdressers 2) Make up artists 3) Tailors / seamstresses 85  LO: This lesson I will evaluate the impact of technology on place. One-level channel A one-level channel has other businesses/ agents that act as middlemen who help get the goods/services from the producer to the consumer/customer. There are four types of middlemen that can help with this process. 86  LO: This lesson I will evaluate the impact of technology on place. Wholesalers Wholesalers are businesses that purchase large quantities of products from a producer and then sell them in smaller quantities to retailers (different kinds of shops.) Advantages to the manufacturer: 1) Wholesalers pay for storage 2) Producers deal with less transaction costs (invoices, deliveries etc.) 3) Producers have more time to create new products / services. 87  LO: This lesson I will evaluate the impact of technology on place. Retailers Retailers sell products directly to consumers i.e. any kind of shop. There area few different kinds of retailers. These include… 1) Independent retailers: small independent shops / small shops within other businesses. E.g. Ether (Yas Mall) 2) Multiple retailers: shops that have many branches either within a country or internationally. E.g. H&M 3) Supermarkets: Generally sell food items and a few other household goods: E.g. Spinneys 4) Hypermarkets Huge stores that sell a wide variety of products. E.g. Lulu 88 8.12.f. Examine the principal contemporary contexts of technological innovation and scientific research (Commercial and military) and the implications of these contexts. Distributors Independent shops that sell a range of products from a limited number of producers (could even just be one.) Two examples include: 1) Tech shops (e.g. E-max) 2) Honda showroom 89  LO: This lesson I will evaluate the impact of technology on place. Agents Agents are people who help negotiate a deal between a business and consumers. They usually work for businesses that offer a variety of the same goods / services from a variety of brands. An example of this would be an estate agent who helps people find homes to rent / buy. Three other examples include… 1) Art dealers 2) Travel agents 3) Talent management 90  LO: This lesson I will evaluate the impact of technology on place. Use of technology No matter which channel of distribution a producer chooses, there is now lots of technology out there to help businesses distribute their products to wholesalers, retailers, distributors and agents. Worksheet: With your partner, read through the descriptions of each form of technology and think of at least two different advantages of each. In the end, choose two kinds of technology you would invest in for your snackbar business and explain why. 91  LO: This lesson I will evaluate the impact of technology on place. Distribution Technology Complete in Notebook: Clic k With your partner, read through Her e the descriptions of each form of technology and think of at least two different advantages of each. At the end, choose two kinds of technology you would invest in for your snackbar business and explain why. 92  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  LO: This lesson I will evaluate the impact of technology on place. Specialty channels of distribution Telemarketing E-commerce Vending machines Definition Advantages Disadvantages UAE Examples 94 LO: This lesson I will evaluate the impact of technology on place. Specialty channels of distribution Com p tabl lete th e e nex on the t slid e. 95  LO: This lesson I will evaluate the impact of technology on place. So… how do those cans of coke get to us? With a partner, make a list of the various channels of distribution you think Coca Cola uses to get its products to us, the consumers/customers. 1) 2) 96  E-commerce & the marketing mix (Promotion) 07 LO: This lesson I will evaluate the impact of technology on Promotion 97  LO: This lesson I will evaluate the impact of technology on promotion. Recap: Channels of Distribution Work with a partner to identify the appropriate distribution channel(s) for these products: 98 LO: This lesson I will evaluate the impact of technology on promotion. Promoting Q: What is the purpose of promotion? 99  LO: This lesson I will evaluate the impact of technology on promotion. Promotion Promotion allows businesses to communicate information about their products or services to customers. The main aim of promotion is to obtain new customers or retain (keep) existing ones. 100  LO: This lesson I will evaluate the impact of technology on promotion. Forms of promotion With a partner, make a list of all the forms of promotion you can see on this infographic 101 LO: This lesson I will evaluate the impact of technology on promotion. Evaluating promotional techniques Use your table, and the information below to evaluate the following forms of promotion. Once you are done, please add ONE more to the bottom of your tables! 102  LO: This lesson I will evaluate the impact of technology on promotion. Evaluating promotional techniques Type of promotion Benefits Drawbacks Newspapers Posters and billboards TV Adverts Magazines Leaflets, flyers and business cards 103  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  LO: This lesson I will evaluate the impact of technology on promotion. Case Study 1: Kim Do Yi Ltd. Questions: 1) Why is it particularly important for KDY to promote their Taekwondo classes? 2) Which 3 methods of promotion would you suggest they use and why? 105  LO: This lesson I will evaluate the impact of technology on promotion. Case Study 2: Knitting Nanas Nestle makes many different breakfast cereals which they sell to wholesalers who distribute their products to retailers worldwide. The cereal market, however, is extremely competitive with newer, healthier, better tasting cereals coming into the market every month. This severely impacted Nestle’s sales of “Shreddies” - a high fibre, high protein cereal marketed towards men and women aged 60+. In order to tackle this, Nestle came up with the ‘Knitting Nanas’ campaign which features elderly ladies knitting shreddies. Nestle launched these adverts on TV, Youtube and Facebook. The campaign was hugely popular and caused sales to increase by 18% within the first two years. Q1) Describe how the nature of the cereal market affected Nestle’s promotional choices. Q2) Analyse why the decision to use TV, Youtube and Facebook adverts was an appropriate one for Shreddies as a product. 106  LO: This lesson I will evaluate the impact of technology on promotion. How has technology impacted promotion? Advantage Explanation Wide reach Businesses can extend their promotional efforts to reach customers anywhere in the world. Engagement Customers are participants and able to give feedback which can be used to improve products (and therefore sales.) Marketing information Social media outlets like Instagram provide valuable data like when your adverts are most viewed, how many sales are coming in as a result of each advert etc. Cost savings Online advertising is generally cheaper than traditional methods like billboards, newspapers etc. Visibility Customers are much more likely to see an Ad online than traditional methods like newspapers and TV. 107  How has technology impacted promotion? Advantage Explanation Wide reach Engagement Marketing information Cost savings Visibility 108 Summative 1 109  Overview Basics Standards 8.12.f. Examine the principal contemporary contexts of Groups Pairs determined by your teacher technological innovation and scientific research (Commercial and military) and the implications of these contexts. 8.12.h. Examine the meaning and ambiguity of the word “technology.” Style 3 Sets of notes + presentation 8.12.b. Describe how values, beliefs, and attitudes have influenced and been influenced by scientific developments and technological developments. Notes Due 3 lessons time 8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation 8.12.j. Discuss whether confidence in modern science is Presentation growing or decreasing. Due 5 lessons time. ATL: Communication 110 Summative Assessment Task Sheet Click here 111  Lesson 1 1. Assign pairs 2. Create shared “Summative” doc 3. Choose whether you are going to complete the grey or white boxes on each sheet. 4. Complete Sheet 1 in bullet point format Remember to refer to your notebook, this ppt and the rubric as you are completing your summative! 112 Bullet point format example 113  Lesson 2 1. Complete Sheet 2 in bullet point format Remember to refer to your notebook, this ppt and the rubric as you are completing your summative! 114  Lesson 3 1. Complete Sheet 3 in bullet point format Remember to refer to your notebook, this ppt and the rubric as you are completing your summative! 115  Before submitting… Read through your partner’s work, and ensure that… 1) It addresses all the questions in the margin 2) Is in bullet point format 3) Includes the right amount of key vocabulary (highlighted in pink) 4) Includes the right amount of examples (highlighted in yellow) 116 The role of influencers 117  Evaluating E-commerce 08 LO: This lesson 118 119 Projektzeitplan 120  Formative 2, Catch up, Summative intro LO: This lesson I will understand the requirements of my summative assessment for this unit. 121  Revision In 20 minutes, you will have a short multiple choice formative assessment which will test you on your knowledge of the 4P’s Please use this time to go through your notes on Lessons 3-7. Do not begin the formative test until you have instructions from me! :) 122  Brain break menu FISH CHIPS PRETZEL SUSHI Quiet chat Quiet time Meditation FRIED CHICKEN PANCAKES TACOS Doodling Notebook organization Quiet reading  Catch up Please have a look at the worksheets below and grab the ones you don’t have Lesson 4 Lesson 7 124 Summative 2 125  Overview Basics Standards 8.12.f. Examine the principal contemporary contexts of Groups Pairs determined by your teacher technological innovation and scientific research (Commercial and military) and the implications of these contexts. 8.12.h. Examine the meaning and ambiguity of the word “technology.” Style 2 Sets of notes + presentation 8.12.b. Describe how values, beliefs, and attitudes have influenced and been influenced by scientific developments and technological developments. Summ 1 due End of next lesson 8.12.g. Explain cause and consequences of the diffusion of the autocatalytic process of technological innovation Summ 2 due In 2 lessons’ time 8.12.j. Discuss whether confidence in modern science is growing or decreasing. ATL: Communication Presentation date End of unit 126 Summative Assessment Task Sheet Click here 127  Next steps… 1. Assign pairs 2. Create shared “Summative 2” doc 3. Assign an equal number of topics to each partner 4. Complete your assigned sections in bullet point format 5. Remember to refer to your notebook, this ppt and the rubric as you are completing your summative! 128  Before submitting… Read through your partner’s work, and ensure that… 1) It addresses all the questions in the margin 2) Explains things in detail 3) Includes the right amount of key vocabulary (highlighted in yellow) 4) Includes the right amount of examples (highlighted in blue) 129