Finals E-Commerce Reviewer PDF

DON HONORIO VENTURA STATE UNIVERSITY E COMMERCE (MKTG E406) Finals Period Lesson: 9 Choosing an E-Commerce Ease of Setup: Simple setup with a Platform...

DON HONORIO VENTURA STATE UNIVERSITY E COMMERCE (MKTG E406) Finals Period Lesson: 9 Choosing an E-Commerce Ease of Setup: Simple setup with a Platform range of customizable templates.. Overview of E-Commerce Platforms Payment Integration: Supports local payment options like GCash and Definition: E-commerce platforms are PayMaya. software solutions that facilitate online transactions, including website creation, Apps and Extensions: Extensive app product management, and payment marketplace for additional processing. functionality. Importance: Pros: Functionality: Affects how you User-Friendly: Intuitive interface and manage products, process orders, strong support. and interact with customers. Scalability: Suitable for businesses Cost: Includes subscription fees, of all sizes. transaction costs, and additional Cons: expenses for add-ons. Cost: Monthly fees and additional Scalability: Determines how well the costs for apps and themes. platform can grow with your business. Trends in the Philippines: Trends in the Philippines: Popularity: Widely used by Filipino Local Payment Integration: entrepreneurs for its ease of use and Platforms supporting local payment integration with local payment methods like GCash and PayMaya are methods. increasingly popular. 2. BigCommerce Mobile Optimization: High mobile internet usage makes mobile- Overview: BigCommerce offers a optimized platforms essential. comprehensive e-commerce solution for growing businesses and enterprises. 1. Shopify Features: Overview: Shopify is a cloud-based e- commerce platform known for its ease of use Built-In Tools: Includes advanced and scalability. tools for SEO, marketing, and reporting. Features: Customization: Offers significant customization options. 1 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Payment Integration: Supports Popular Among SMEs: Favored by various payment methods, including small and medium-sized businesses local ones. due to its affordability and flexibility. Pros: 4. Volusion Advanced Features: Strong SEO and Overview: Volusion is a hosted e-commerce marketing tools. platform designed for ease of use. Scalability: Designed for growth. Features: Cons: Design Tools: Offers customizable templates and design options. Complexity: May require more setup and management effort. Built-In Features: Includes tools for SEO and marketing. Trends in the Philippines: Pros: Enterprise Adoption: Increasingly chosen by larger Filipino businesses Ease of Use: User-friendly with built- seeking advanced features. in features. 3. WooCommerce Support: Provides strong customer support. Overview: WooCommerce is a WordPress plugin that adds e-commerce functionality to Cons: a WordPress site. Customization Limitations: Less Features: flexible compared to some other platforms. Integration: Integrates seamlessly with WordPress. Trends in the Philippines: Customization: Extensive options Less Common: Not as widely used as through plugins and themes. other platforms but suitable for businesses seeking simplicity. Pros: 5. Local E-Commerce Platforms in the Cost-Effective: Low initial cost with Philippines optional paid extensions. Shopee: Flexibility: Highly customizable. Overview: Shopee is a popular online Cons: marketplace in the Philippines known for its Maintenance: Requires regular user-friendly interface and extensive product updates and maintenance. range. Trends in the Philippines: Features: Ease of Use: Simple setup for sellers and buyers. 2 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Local Payment Integration: Supports Overview: Zalora specializes in fashion and local payment methods like GCash lifestyle products, catering specifically to the and COD. Philippine market. Promotions: Offers various Features: promotions and discounts. Niche Focus: Focuses on fashion and Pros: lifestyle products. Market Reach: Large user base in the Local Payment Options: Supports Philippines. local payment methods. Cost: No upfront costs for listing Pros: products. Targeted Market: Ideal for businesses Cons: in the fashion and lifestyle sectors. Competition: High competition Brand Recognition: Strong brand among sellers. presence in the fashion industry. Lazada: Cons: Overview: Lazada is another major e- Limited Categories: Primarily commerce platform in the Philippines, focused on fashion and lifestyle offering a wide range of products and products. services. Lesson 9: Choosing an E-Commerce Features: Platform Local Payment Integration: Supports 1. Overview of E-Commerce Platforms payment methods including GCash Objective: Understand the function, and PayMaya. cost, scalability, and trends of e- commerce platforms, with a focus on Seller Tools: Provides tools for local preferences in the Philippines. managing sales and promotions. 2. Shopify Pros: Objective: Explore Shopify’s features, Wide Reach: Extensive customer advantages, and limitations, and its base in Southeast Asia. relevance to Filipino entrepreneurs. Support: Offers seller support and 3. BigCommerce training resources. Objective: Examine BigCommerce’s advanced tools, customization Cons: options, and suitability for growing Fees: Transaction and commission businesses and enterprises in the fees can apply. Philippines. Zalora: 4. WooCommerce Objective: Learn about 3 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY WooCommerce’s integration with WordPress, its cost-effectiveness, flexibility, and its popularity among SMEs in the Philippines. 5. Volusion Objective: Review Volusion’s ease of use, design tools, and support, as well as its place in the Philippine market. 6. Local E-Commerce Platforms in the Philippines Objective: Compare and contrast local platforms like Shopee, Lazada, and Zalora based on their features, pros, cons, and market position. 4 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 10: Exploring Online Marketplaces Advantages: Full control over branding, customer experience, and 1. What is an Online Marketplace? data. Definition: An online marketplace is a digital Comparison: platform where multiple sellers can list and sell products or services, and buyers can Control: E-commerce websites offer browse and purchase from a variety of more control over the customer vendors. experience, while online marketplaces provide access to a Key Features: larger audience. Centralized Platform: Provides a Costs: Marketplaces may charge single platform for multiple sellers listing fees or commissions, whereas and buyers. e-commerce websites incur costs for Product Variety: Offers a wide range hosting and maintenance. of products from different sellers. 3. Key Aspects of Online Marketplaces Built-in Tools: Includes tools for Hosting: listing products, managing sales, and processing payments. Definition: The infrastructure required to store and serve Trends in the Philippines: marketplace data and manage user Popularity: Online marketplaces like interactions. Shopee and Lazada are highly popular Considerations: Reliable uptime, due to their convenience and wide scalability, and security. product selection. Payment: 2. Online Marketplace vs. E-Commerce Website Definition: Methods and systems used to process transactions between Online Marketplace: buyers and sellers. Definition: A platform where multiple Options: Credit/debit cards, digital sellers offer their products or services wallets, bank transfers. in a shared digital space. Competition: Examples: Amazon, eBay, Shopee. Definition: The number of sellers Advantages: Wide reach, built-in offering similar products or services traffic, and marketplace tools. on the marketplace. E-Commerce Website: Strategies: Differentiation through Definition: A standalone website pricing, product quality, and customer owned and operated by a single service. business for selling its own products Customers: or services. 5 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Definition: The individuals Account Setup: Creating a seller purchasing products or services on account and setting up a store. the marketplace. Product Listing: Uploading product Understanding Needs: Identifying details, images, and pricing. target demographics and preferences Best Practices: to tailor offerings. Local Payment Integration: Using 4. Selling on Amazon Shopee’s payment solutions for local What to Sell: transactions. Product Selection: Identifying Promotions: Utilizing Shopee’s profitable products with high demand marketing tools and promotions to and low competition. attract customers. Market Research: Analyzing trends, Trends in the Philippines: customer reviews, and competitor Dominance: Shopee is a leading listings. marketplace in the Philippines with a How to Start: strong user base and extensive marketing features. Account Setup: Creating a seller account and listing products. 6. An eBay Store Product Listing: Crafting effective Overview: An eBay store is a personalized product titles, descriptions, and storefront on eBay where sellers can list images. products and manage sales. Shipping and Getting Paid: Features: Fulfillment Options: Choosing Custom Branding: Customize your between Fulfillment by Amazon (FBA) store layout and branding. and self-fulfillment. Listing Tools: Use eBay’s tools to Payment Processing: Understanding manage inventory and process orders. Amazon’s payment schedule and Best Practices: fees. Optimization: Optimize product Trends in the Philippines: listings with keywords and high- Growing Presence: Increasing quality images. number of Filipino sellers on Amazon Customer Service: Provide excellent seeking global reach. customer service to build a positive 5. Selling on Shopee reputation. Start Selling: 7. Other Marketplaces Facebook Marketplace: 6 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Overview: o Features: Shoppable posts, Stories, and Instagram Shops. o Definition: A feature within Facebook that allows users to Selling Tips: buy and sell items locally. o Visual Appeal: Use high- o Benefits: Easy integration quality images and engaging with social networks and local posts to attract customers. targeting. o Influencer Partnerships: Selling Tips: Collaborate with influencers to reach a broader audience. o Effective Listings: Use clear photos and detailed Lesson 10: Exploring Online Marketplaces descriptions. 1. What is an Online Marketplace? o Local Engagement: Leverage Objective: Define online local community groups and marketplaces, their features, and Facebook Ads. their growing importance in the Philippines. TikTok: 2. Online Marketplace vs. E- Overview: Commerce Website o Definition: A social media Objective: Compare online platform known for short-form marketplaces with e-commerce video content, increasingly websites, focusing on control, costs, used for social commerce. and reach. o Features: In-app shopping 3. Key Aspects of Online Marketplaces features and influencer Objective: Examine essential collaborations. elements like hosting, payment methods, competition, and customer Selling Tips: management. o Engaging Content: Create 4. Selling on Amazon viral content that showcases Objective: Understand the process of your products. selling on Amazon, from product o TikTok Shop: Use the selection to fulfillment and payment. platform’s shopping features 5. Selling on Shopee to sell directly within the app. Objective: Learn how to set up and Instagram: manage a store on Shopee, including best practices and local trends. Overview: 6. An eBay Store o Definition: A visual-centric Objective: Explore the features and social media platform with best practices for managing a strong shopping features. personalized eBay store. 7 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY 7. Other Marketplaces Objective: Familiarize with selling strategies on Facebook Marketplace, TikTok, and Instagram. 8 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 11: Introduction to Online Content Creation: Producing high- Marketing quality and valuable content. 1. Introduction to Online Marketing Content Distribution: Sharing content across various platforms What is Online Marketing? (website, social media, email). Definition: The practice of leveraging Performance Measurement: web-based channels to spread a Analyzing metrics to assess content message about a company’s brand, effectiveness (engagement, traffic, products, or services to its potential conversions). customers. Best Practices: Importance: Reaches a wider audience, targets specific Use visuals (images, videos) to demographics, and provides enhance engagement. measurable results. Leverage hashtags to increase reach. Benefits of Online Marketing: Run social media ads for targeted Cost-effective compared to campaigns. traditional marketing. Collaborate with influencers for Provides measurable and trackable broader exposure. results. Types of Online Marketing: Offers a higher level of audience Content Marketing engagement. Email Marketing Allows for precise targeting and personalization. Pay-Per-Click (PPC) Advertising Have you encountered any online marketing Affiliate Marketing campaigns that stood out to you? Why? Influencer Marketing (next lesson) What do you think are the key advantages of online marketing over traditional marketing? Social Media Marketing(next lesson) Mobile Marketing(next lesson) Developing a Marketing Strategy: Audience Research: Understanding 1. Content Marketing the target audience's needs and What is Content Marketing? preferences. Definition: A strategic marketing Content Planning: Creating a content approach focused on creating and calendar with topics, formats, and distributing valuable, relevant, and publishing schedules. consistent content to attract and retain a clearly defined audience. 9 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Importance: Builds trust and Definition: PPC is a model where credibility, educates the audience, advertisers pay for clicks on their ads. and drives organic traffic. Platforms: Types of Content: Google Ads: Creating and Blog Posts, Articles, E-books, managing search and display ads. Whitepapers, Infographics, Videos, Social Media Ads: Running Podcasts, etc. targeted ads on platforms like 2. Email Marketing and PPC Advertising (10 Facebook and Instagram. minutes) 4. Affiliate Marketing Email Marketing: Overview: Partnering with affiliates to Definition: Sending commercial promote products and earn commissions on messages to a group of people via sales. email. Key Topics: Importance: Direct communication with potential and existing customers, Definition: Affiliate marketing high ROI. involves promoting products or services through affiliates who earn Best Practices: Segmenting email commissions for each sale or lead lists, personalizing messages, and generated. including clear calls-to-action. Affiliate Programs: PPC Advertising: o Choosing Affiliates: Finding Definition: A model of internet and managing affiliate marketing in which advertisers pay a partners. fee each time one of their ads is clicked. o Commission Structures: Understanding various Importance: Drives targeted traffic to commission models (e.g., websites, immediate visibility. pay-per-sale, pay-per-click). Platforms: Google Ads, Bing Ads, social media ads (Facebook, Instagram, LinkedIn). 3. Pay-Per-Click (PPC) Advertising Lesson 11: Introduction to Online Marketing Overview: Managing paid advertising campaigns where advertisers pay each time 1. Introduction to Online Marketing their ad is clicked. Objective: Define online marketing, its importance, types, and benefits. Key Topics: Compare it to traditional marketing and discuss key advantages. 10 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY 2. Developing a Marketing Strategy Objective: Outline the steps to develop a marketing strategy, including audience research, content planning, creation, distribution, and performance measurement. 3. Content Marketing Objective: Explain content marketing, its importance, and types of content used to attract and retain an audience. 4. Email Marketing and PPC Advertising Objective: Understand email marketing and PPC advertising, their importance, best practices, and key platforms. 5. Pay-Per-Click (PPC) Advertising Objective: Explore PPC advertising, including its definition, key platforms, and management of ad campaigns. 6. Affiliate Marketing Objective: Learn about affiliate marketing, including how it works, affiliate programs, and commission structures. 11 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 12: Introduction to Online Overview: Influencer marketing leverages Marketing individuals with substantial social media influence to drive brand awareness and sales. Marketing Trend in Online Marketing Key Topics: Importance of Staying Current with Marketing Trends Definition: A marketing strategy that involves partnering with influencers— 1. Maintaining Relevance: Aligning with individuals who have a significant trends helps meet consumer following on social media or other expectations and enhances brand digital platforms—to promote image. products or services. 2. Competitive Advantage: Embracing Types of Influencers: trends sets a company apart from competitors and positions it as an o Macro-Influencers: innovator. Influencers with a broad reach, typically having 3. Enhanced Engagement: Trend-based hundreds of thousands to content is more engaging and millions of followers. effective in connecting with the target Example: Popular celebrities audience. or industry leaders. 4. Improved ROI: Current trends offer o Micro-Influencers: better targeting and optimization, Influencers with smaller, but leading to higher returns on marketing highly engaged followings, investments. usually between 1,000 to 5. Adapting to Change: Staying updated 100,000 followers. Example: helps companies adjust to shifts in Niche bloggers or local consumer behavior and market figures. dynamics. o Nano-Influencers: 6. Increased Brand Awareness: Influencers with very small Participation in trends boosts visibility followings but high and can lead to viral content. engagement rates within specific niche communities. 7. Customer Insights: Trends provide Example: Enthusiasts or valuable insights into customer everyday consumers with preferences and emerging needs. strong local influence. Current top Marketing Trend in the Strategy: Philippines o Identifying Influencers: Using tools like influencer 1. Influencer Marketing databases and social media analytics to find suitable influencers for your brand. 12 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY o Campaign Planning: Creating o Instagram: Focuses on visual campaigns that outline content and stories; effective objectives, deliverables, and for brand storytelling and compensation for influencers. influencer partnerships. Examples include sponsored o Twitter: Real-time posts, product reviews, and engagement; useful for giveaways. updates, customer service, o Execution: Collaborating with and trending topics. influencers to create content o LinkedIn: Professional that aligns with both their networking; ideal for B2B style and your brand message. marketing and industry o Metrics: Evaluating campaign thought leadership. success through metrics such o TikTok: Short-form video as engagement rates, reach, content; effective for reaching impressions, and conversions. younger audiences and Trends in the Philippines: creating viral content. o Local Influencers: Increasing Strategies: use of local influencers who o Content Creation: understand the Filipino Developing engaging posts, market and culture, providing videos, and stories that authentic connections with resonate with the target audiences. audience. Examples include o Micro and Nano Influencers: promotional posts, Growing popularity due to educational content, and their high engagement rates interactive polls. and perceived authenticity o Community Management: compared to macro- Building relationships by influencers. responding to comments, 3. Social Media Marketing messages, and participating in relevant conversations. Overview: Leveraging social media platforms to build brand presence, engage with o Advertising: customers, and drive marketing goals. ▪ Targeted Ads: Using Key Topics: demographic and interest-based Platforms Overview: targeting to reach o Facebook: Largest platform specific audiences. for broad audience reach and ▪ Ad Formats: Various diverse ad options. ad formats like 13 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY carousel ads, video directly to users. Effective for ads, and sponsored timely offers and reminders. posts. o App-Based Marketing: Analytics: Utilizing mobile apps to engage users with in-app o Performance Metrics: notifications, promotions, and Tracking likes, shares, personalized experiences. comments, click-through rates (CTR), and conversion o Mobile Web Marketing: rates. Ensuring websites are optimized for mobile browsing o Tools: Using analytics tools to provide a seamless user provided by social media experience. platforms or third-party tools to measure and optimize o Location-Based Marketing: performance. Using GPS and location data to deliver targeted promotions Trends in the Philippines: and information based on o High Engagement: Strong user location. engagement on Facebook and Best Practices: Instagram, with increasing use of TikTok for creative o Responsive Design: Creating campaigns. websites and emails that are mobile-friendly and provide a o Social Commerce: Growing good user experience on small trend of social media screens. platforms being used directly for e-commerce transactions. o User Experience: Designing intuitive and easy-to-navigate 4. Mobile Marketing interfaces for mobile users. Overview: Strategies to reach and engage o Personalization: Tailoring with consumers through their mobile devices. marketing messages based on Key Topics: user behavior and preferences for more relevant interactions. Definition: Mobile marketing targets users on mobile devices such as Trends in the Philippines: smartphones and tablets through o Mobile-First Approach: High various channels and techniques. mobile internet usage drives Types of Mobile Marketing: the need for mobile-optimized marketing strategies. o SMS Marketing: Sending promotional text messages o Growth of Mobile Commerce: Increasing use of 14 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY mobile devices for online shopping and transactions. Lesson 12: Introduction to Online Marketing 1. Marketing Trends in Online Marketing Objective: Discuss the importance of staying current with marketing trends, including how they impact relevance, competitive advantage, engagement, ROI, and brand awareness. 2. Current Top Marketing Trend in the Philippines: Influencer Marketing Objective: Understand influencer marketing, including types of influencers, strategy for collaboration, and its growing popularity in the Philippines. 3. Social Media Marketing Objective: Explore how to use social media platforms for building brand presence, engaging customers, and achieving marketing goals, including platform-specific strategies and trends in the Philippines. 4. Mobile Marketing Objective: Examine mobile marketing strategies, including SMS, app-based, mobile web, and location-based marketing, and the importance of a mobile-first approach in the Philippines. 15 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 13: Video Content and research o Example: Live streaming a product launch or a live Q&A 2. Types of Video Content with company leaders. Overview: Different types of video content 3. Creating Engaging Video Content serve various marketing objectives and audience preferences. Overview: Best practices for producing high- quality, engaging videos that resonate with Key Topics: your audience. Product Demos: Showcasing product Key Topics: features and functionality. Planning and Scripting: o Example: A video demonstrating how to use a o Storyboarding: Outlining the new gadget or software. video structure and content flow. Explainer Videos: Simplifying complex topics or products. o Scripting: Writing a compelling script that aligns o Example: Animated videos with your objectives. that explain a service or concept. Production: Customer Testimonials: Featuring o Equipment: Using cameras, customer reviews and success microphones, and lighting stories. effectively. o Example: Video interviews o Filming: Techniques for with satisfied customers capturing high-quality video sharing their experiences. footage. Brand Stories: Sharing the brand’s Editing: mission, values, and behind-the- o Software: Utilizing video scenes content. editing tools to enhance the o Example: A video that tells video quality. the story of the brand’s origins o Techniques: Adding and growth. transitions, effects, and music How-To Videos: Providing to make the video more instructional content or tutorials. engaging. o Example: Step-by-step guides Branding: on using a product or service. o Consistency: Ensuring the Live Streams: Real-time video video reflects the brand’s style broadcasts for events, Q&A sessions, and messaging. or product launches. 16 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY o Call-to-Action: Including 5. Measuring Video Marketing Success clear and compelling CTAs to Overview: Evaluating the effectiveness of drive viewer action. video marketing efforts to understand their 4. Distributing and Promoting Videos impact. Overview: Strategies for sharing and Key Topics: promoting videos to maximize reach and Performance Metrics: engagement. o Views: Total number of views Key Topics: and watch time. Platforms: o Engagement: Likes, o YouTube: Leveraging the comments, shares, and world’s largest video platform interactions. for visibility. o Click-Through Rate (CTR): o Social Media: Sharing videos Percentage of viewers who on Facebook, Instagram, click on CTAs or links. LinkedIn, and TikTok. o Conversion Rate: Number of o Website Integration: viewers who take a desired Embedding videos on your action, such as making a website or landing pages. purchase. o Email Marketing: Including Tools and Analytics: videos in email campaigns to o YouTube Analytics: Tracking boost engagement. video performance and SEO for Videos: audience demographics. o Optimization: Using relevant o Social Media Insights: Using keywords in titles, platform analytics to monitor descriptions, and tags. engagement and reach. o Thumbnails: Creating eye- o Third-Party Tools: Leveraging catching thumbnails to attract tools like Google Analytics for clicks. comprehensive performance tracking. Paid Promotion: Lesson 13: Video Content and Research o Ads: Running video ads on social media and YouTube. 1. Types of Video Content Objective: Identify and understand o Targeting: Using audience various types of video content, such targeting to reach the right as product demos, explainer videos, viewers. customer testimonials, brand stories, how-to videos, and live streams. 17 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY 2. Creating Engaging Video Content Objective: Learn best practices for producing high-quality, engaging videos, including planning, scripting, production, editing, and branding techniques. 3. Distributing and Promoting Videos Objective: Explore strategies for sharing and promoting videos across platforms like YouTube, social media, websites, and email, as well as optimizing for SEO and utilizing paid promotions. 4. Measuring Video Marketing Success Objective: Evaluate video marketing effectiveness by analyzing performance metrics, using tools like YouTube Analytics and social media insights, and understanding the impact on viewer engagement and conversion rates. 18 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 14 Poster and Image in the Making Color Theory: Applying color combinations to evoke emotions and 2. Design Principles create visual interest. Overview: Fundamental design principles o Example: Warm colors can be that guide the creation of effective and energetic and inviting, while visually appealing posters and images. cool colors can be calm and Key Topics: professional. Balance: Achieving visual equilibrium Typography: Choosing appropriate through symmetrical or asymmetrical fonts and text styles to enhance design. readability and convey the right tone. o Example: Symmetrical o Example: Bold fonts for designs often evoke formality headlines and clear, readable and stability, while fonts for body text. asymmetrical designs can create dynamic and interesting visuals. 3. Tools and Software for Image Creation Contrast: Using differing elements Overview: Introduction to popular tools and (color, size, shape) to highlight software for designing posters and images. important parts of the design. Key Topics: o Example: High contrast Graphic Design Software: between text and background improves readability. o Adobe Photoshop: Advanced tool for photo editing and Alignment: Ensuring elements are image manipulation. properly aligned to create a cohesive and organized look. o Adobe Illustrator: Vector graphics editor for creating o Example: Consistent scalable designs. alignment of text and images helps to create a clean and o Canva: User-friendly platform professional appearance. for creating various types of visual content with pre-made Hierarchy: Organizing content to templates. guide the viewer’s eye through the design. o GIMP: Open-source alternative to Photoshop for o Example: Using size and color photo editing and graphic to emphasize key messages or design. calls-to-action. Online Design Tools: 19 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY o Crello: Online design tool o Example: Tailoring the design similar to Canva, with a variety style and content to the of templates and design preferences and expectations elements. of the target demographic. o Snappa: Simple tool for High-Quality Images: Using high- creating graphics for social resolution images to maintain visual media and marketing clarity and professionalism. materials. o Example: Avoid pixelation and Mobile Apps: ensure images are clear and sharp. o Adobe Spark: Mobile app for creating graphics and short Effective Use of Space: Utilizing videos on the go. space effectively to highlight key information and avoid visual overload. o Over: App for adding text and graphics to photos and o Example: Proper spacing images. between text and images for a balanced layout. 5. Advanced Design Techniques 4. Best Practices for Poster/Image Design Overview: Exploring more sophisticated Overview: Guidelines and tips for creating design techniques to enhance visual appeal effective and engaging posters and images. and effectiveness. Key Topics: Key Topics: Simplicity: Keeping designs clean Layering and Masks: Using layers and uncluttered for clear and masks in software like Photoshop communication. to create complex designs. o Example: Avoid overloading Typography Effects: Applying text the poster with too much text effects such as shadows, gradients, or too many images. and warping for emphasis. Consistency: Ensuring that visual Illustrations and Icons: elements align with the brand’s Incorporating custom illustrations and identity and messaging. icons to convey specific messages. o Example: Using consistent Animation and Motion Graphics: colors, fonts, and styles Adding motion to static designs for across all marketing enhanced engagement. materials. Interactive Elements: Designing Target Audience: Designing with the interactive posters for digital target audience in mind to ensure the message resonates. 20 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY platforms, including clickable elements and embedded videos. Lesson 14: Design Principles and Tools 1. Design Principles Objective: Understand fundamental design principles including balance, contrast, alignment, hierarchy, color theory, and typography to create effective and visually appealing posters and images. 2. Tools and Software for Image Creation Objective: Familiarize with popular graphic design tools and software like Adobe Photoshop, Adobe Illustrator, Canva, GIMP, and mobile apps such as Adobe Spark and Over for creating and editing visuals. 3. Best Practices for Poster/Image Design Objective: Learn guidelines for effective poster and image design, focusing on simplicity, consistency, target audience, high-quality images, and effective use of space. 4. Advanced Design Techniques Objective: Explore advanced design techniques including layering and masks, typography effects, custom illustrations, animation, and interactive elements to enhance visual appeal and effectiveness. 21 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY 22 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Fotor’s AI Design Tools: Lesson 15 o Photo Enhancement: AI- driven image correction and 1. Introduction to AI and Software in Design enhancement. Overview: Introduction to how AI and o Background Removal: software advancements are transforming the Automated background design industry. removal with high precision. Key Topics: Designify: Evolution of AI in Design: Historical o Background Removal: Quick context and advancements. and accurate background Current Impact: How AI is reshaping erasure. the design landscape and workflow. o AI Enhancements: Improves Benefits: Increased efficiency, image quality and resolution. enhanced creativity, and automation of repetitive tasks. 3. Streamlining Design Workflows Overview: Techniques for making design 2. AI-Powered Design Tools processes more efficient using AI and Overview: Detailed exploration of various AI software. tools that enhance design capabilities. Key Topics: Key Topics: Automated Design: Adobe Sensei: o Template Utilization: Using AI o Smart Editing: Automates templates to speed up the complex editing tasks. design process. o Content-Aware Fill: o Design Automation: Seamlessly removes Automating routine design unwanted objects from tasks and adjustments. images. Batch Processing: Canva’s Magic Resize: o Image Editing: Applying o Multi-Format Design: changes to multiple images Automatically adjusts designs simultaneously. for different platforms. o Format Conversion: o Template Suggestions: AI- Converting files into different based recommendations for formats quickly. design improvements. Collaborative Platforms: 23 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY o Real-Time Editing: Tools like o Design Analysis: AI tools that Figma and Adobe XD for provide data-driven feedback collaborative design. on design effectiveness. o Feedback Integration: Using o Iterative Design: Using AI collaborative platforms for insights to refine and enhance efficient feedback collection. designs. Project Management Integration: o Workflow Tools: Integrating 5. Advanced AI Features and Emerging design tools with project Trends management software. Overview: Exploring cutting-edge AI features o Tracking Progress: Using and future trends in design technology. tools like Trello or Asana to Key Topics: manage design projects. Generative Design: o Algorithmic Design: AI 4. Integrating AI with Traditional Design algorithms that generate Practices multiple design variations. Overview: Combining AI tools with human o Customization: AI tools that creativity to achieve the best design allow for personalized design outcomes. adjustments. Key Topics: Deep Learning in Design: Hybrid Workflows: o Neural Networks: Utilizing o Initial Drafts: Using AI for deep learning for advanced preliminary design concepts. image processing and enhancement. o Human Touch: Applying final artistic touches and creative o Predictive Design: AI input. predicting design trends and user preferences. AI-Assisted Brainstorming: Real-Time Collaboration: o Idea Generation: AI tools for generating design concepts o AI-Enhanced Collaboration: and mood boards. Tools that facilitate real-time collaboration with AI support. o Creative Direction: Combining AI suggestions o Virtual Design Spaces: with human creative vision. Emerging technologies for immersive design Feedback and Iteration: environments. 24 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY 3. Streamlining Design Workflows Objective: Learn techniques for 6. Ethical Considerations and Best making design processes more Practices efficient with AI, including automated Overview: Addressing the ethical design, batch processing, implications and best practices for using AI in collaborative platforms, and project design. management integration. Key Topics: 4. Integrating AI with Traditional Design Practices Ethical Use of AI: Objective: Discover how to combine o Transparency: Ensuring AI AI tools with human creativity through usage is transparent and hybrid workflows, AI-assisted understandable. brainstorming, and iterative design. o Bias and Fairness: 5. Advanced AI Features and Emerging Addressing potential biases in Trends AI algorithms and ensuring fair Objective: Examine advanced AI outcomes. features like generative design, deep learning, and emerging trends in real- Best Practices: time collaboration and virtual design o Data Privacy: Protecting user spaces. data and respecting privacy. 6. Ethical Considerations and Best o Creative Ownership: Practices Ensuring proper attribution Objective: Address ethical issues and ownership of AI-generated related to AI in design, including designs. transparency, bias, data privacy, and creative ownership. Lesson 15: AI and Software in Design 1. Introduction to AI and Software in Design Objective: Understand the evolution of AI in design, its current impact, and the benefits it brings, such as increased efficiency and creativity. 2. AI-Powered Design Tools Objective: Explore various AI tools like Adobe Sensei, Canva’s Magic Resize, Fotor’s AI Design Tools, and Designify that enhance design capabilities. 25 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY Lesson 16: E-commerce Trends and Future personalized Directions marketing. Agenda: o Augmented Reality (AR) and Virtual Reality (VR): 1. Current Trends in E-Commerce ▪ Product o Personalization: Increasing Visualization: AR importance of tailored tools for virtual try-ons experiences and and product demos. recommendations. ▪ Immersive o Mobile Commerce (M- Experiences: VR for Commerce): Rise of shopping creating virtual stores on mobile devices and and enhanced optimizing for mobile-first shopping strategies. environments. o Social Commerce: o Blockchain: Integration of e-commerce features within social media ▪ Transparency: How platforms (e.g., Facebook blockchain enhances Shops, Instagram Shopping). supply chain transparency and o Subscription Models: Growth traceability. in recurring revenue models and subscription-based ▪ Security: Applications services. of blockchain in securing transactions o Sustainability: Consumer and preventing fraud. preference for eco-friendly products and practices. o 5G Technology: 2. Emerging Technologies ▪ Enhanced Speed and Connectivity: Impact o Artificial Intelligence (AI): of 5G on e-commerce, ▪ Customer Service: including faster mobile Use of AI chatbots and browsing and virtual assistants for improved user enhanced customer experiences. interactions. 3. Future of E-Commerce and Digital ▪ Predictive Analytics: Marketing Leveraging AI for o Integration of AI and forecasting trends, Automation: inventory management, and 26 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY ▪ Marketing and sustainable Automation: practices. Advanced AI-driven ▪ Consumer marketing strategies Expectations: and automation tools. Meeting growing ▪ Customer Insights: demands for Deepening customer transparency and understanding through environmental data-driven insights responsibility. and AI analysis. 4. Detailed Analysis of Emerging o Evolution of Payment Trends Systems: o Advanced Data Analytics: ▪ Digital Wallets and ▪ Big Data: Leveraging Cryptocurrencies: big data for enhanced Adoption and decision-making and integration of new customer insights. payment technologies. ▪ Predictive Analytics: ▪ Biometric Payments: Tools and techniques Future trends in for predicting secure, biometric- consumer behavior based payment and trends. methods. o Voice Commerce: o Global Market Expansion: ▪ Voice Search ▪ Cross-Border E- Optimization: Commerce: Strategies for Opportunities and optimizing e- strategies for entering commerce sites for international markets. voice search. ▪ Localization: ▪ Voice-Activated Adapting marketing Shopping: The rise of strategies to diverse voice assistants in global audiences. shopping experiences. o Ethical and Sustainable o Internet of Things (IoT): Practices: ▪ Smart Devices: How ▪ Corporate IoT devices are Responsibility: transforming the Balancing profit with shopping experience ethical considerations 27 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY and inventory ▪ Culture of management. Innovation: Encouraging a culture ▪ Connected of experimentation Consumer: and continuous Integration of IoT with improvement. personalized marketing and ▪ Pilot Projects: How to customer test new technologies engagement. and strategies through pilot projects before o Advanced Content full-scale Strategies: implementation. ▪ Interactive Content: o Skill Development and Use of quizzes, polls, Education: and interactive videos to engage customers. ▪ Keeping Skills Updated: Importance ▪ Content of ongoing learning Personalization: and professional Strategies for development in e- delivering highly commerce and digital relevant content to marketing. different audience segments. ▪ Resources and Tools: Recommended 5. Future-Proofing Your E-Commerce resources for staying Strategy current with trends o Agile Business Models: and technologies. ▪ Flexibility and o Final Project Review (if Adaptation: How to applicable): build a business ▪ Presentations: model that can quickly Opportunity for adapt to changes in students to present the market. their final projects or ▪ Scenario Planning: proposals related to Techniques for emerging trends. preparing for different ▪ Feedback Session: future scenarios and Peer and instructor uncertainties. feedback on final o Innovation and projects, discussing Experimentation: 28 E-COMMERCE  DON HONORIO VENTURA STATE UNIVERSITY insights and future directions. 6. Identify and Analyze Current Trends in E-Commerce: Understand and evaluate the latest trends in e-commerce, including personalization, mobile commerce, social commerce, subscription models, and sustainability. 7. Explore Emerging Technologies: Gain insights into how emerging technologies such as AI, AR/VR, blockchain, and 5G are transforming the e-commerce landscape and their potential impact on future business practices. 8. Predict Future Developments in Digital Marketing: Analyze future directions in digital marketing, including advancements in AI and automation, new payment systems, and strategies for global market expansion. 9. Assess Advanced Data Analytics and Content Strategies: Examine the role of big data, predictive analytics, voice commerce, IoT, and interactive content in shaping consumer behavior and enhancing e- commerce strategies. 10. Develop Strategies for Future- Proofing E-Commerce Businesses: Learn how to create flexible, agile business models, foster a culture of innovation, and stay updated with emerging trends and technologies to ensure long-term success in e- commerce. 29 E-COMMERCE