E-commerce Advantages and Models

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Questions and Answers

Which of the following is NOT a key feature of e-commerce?

Ability to return products in-store (correct)

24/7 availability

Global access

Convenient payment options

What popular feature of e-commerce allows customers to validate their purchasing decisions?

Honest reviews of products (correct)

Limited product information

Physical store visits

Sales promotions

Which e-commerce model involves transactions between consumers?

C2C (correct)

C2B

B2C

B2B

Why might customers prefer e-commerce platforms over traditional stores?

Variety of product options Signup and view all the answers

What does the term 'e-commerce sectors' refer to?

Categories of e-commerce activities Signup and view all the answers

Which of the following is NOT one of the 4 P's of the marketing mix?

Partnership Signup and view all the answers

What does the 'Product' component of the marketing mix refer to?

The item or service that is being sold Signup and view all the answers

When pricing a new product, what is an important factor to consider?

The cost of the materials and making the product Signup and view all the answers

Why is it important for a business to ensure their product is unique?

To attract new customers and ensure high sales Signup and view all the answers

Which component of the marketing mix focuses on where the product will be sold?

Place Signup and view all the answers

What might be a disadvantage of using vending machines in distribution?

Need for regular maintenance Signup and view all the answers

What type of businesses do hairdressers, make up artists, and tailors represent?

Zero-level channel Signup and view all the answers

What is one major advantage of using wholesalers for manufacturers?

Wholesalers pay for storage Signup and view all the answers

What role do agents play in the business process?

They negotiate deals between businesses and consumers Signup and view all the answers

Which category does a tech shop like E-max fall into?

Distributor Signup and view all the answers

What must a business consider when creating the promotion strategy?

Target audience for the product Signup and view all the answers

What is the purpose of promotion?

Obtaining new customers and retaining old ones Signup and view all the answers

Which of the following is NOT an example of a specialty channel of distribution?

Traditional retail store Signup and view all the answers

Study Notes

E-commerce Advantages for Customers

Customers can access honest product reviews from other users.
Customers can easily compare prices from various online retailers.
Online stores offer a wide variety of product options and choices.
Customers can receive products quickly, often within a few days.
Customers find it convenient to purchase products online, saving them time and effort.

E-commerce Models

Business-to-Consumer (B2C): Businesses sell products directly to consumers.
Business-to-Business (B2B): Businesses sell their products and services to other businesses.
Consumer-to-Consumer (C2C): Individuals sell goods and services to other individuals.

The 4 P's of the Marketing Mix

Product: The specific good or service being offered.
Price: The cost at which the product is sold.
Place: The distribution channels and locations where the product is made available.
Promotion: The strategies used to communicate the product's value and persuade customers.

Specialty Channels of Distribution

Telemarketing: Businesses contact potential customers directly through telephone calls to promote their products or services.
E-commerce: Businesses sell their goods and services online through dedicated websites or platforms.
Vending machines: Machines that dispense goods, often snacks, drinks, or other small items, in exchange for payment.

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Description

This quiz explores the various advantages of e-commerce for customers, including product reviews, price comparisons, and convenience. It also covers e-commerce models such as B2C, B2B, and C2C, as well as the fundamental 4 P's of the marketing mix essential for successful online selling.