IP.pdf

MEDIA AND INFORMATION LANGUAGES Legal, Ethical, and Societal Issues in Media and Information CYRA MARIE A. BALDEROSA HTTPS://DEPEDTAMBAYAN.NET/WP-CONTENT/UPLOADS/2021/11/NCR-MLA-MEDIAINFOLIT- M6_EDITED_SOTTO-DIMAANO_WRITER_NOMOROSA.PDF INTELLECTUAL PROPERTY Intellectual Property “creations...

MEDIA AND INFORMATION LANGUAGES Legal, Ethical, and Societal Issues in Media and Information CYRA MARIE A. BALDEROSA HTTPS://DEPEDTAMBAYAN.NET/WP-CONTENT/UPLOADS/2021/11/NCR-MLA-MEDIAINFOLIT- M6_EDITED_SOTTO-DIMAANO_WRITER_NOMOROSA.PDF INTELLECTUAL PROPERTY Intellectual Property “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce” (World Intellectual Property Organization, 2016). In the Philippines, IP is protected under two laws – the Intellectual Property Code (RA 8293) and the Cybercrime Prevention Act (RA 10175) Violation of this law or one of the rights is called infringement. PATENT  A patent is an exclusive right given to an inventor for their invention. This right allows the patent owner to control how the invention is used by others, either by giving permission (consent) or by selling the rights. In return, the patent owner must share detailed technical information about the invention in a publicly accessible patent document.  Requirement example: novelty, inventive step, industrial applicability INDUSTRIAL DESIGN Industrial Design. WIPO (2016) defines Industrial design as an ornamental or aesthetic aspect of an item. A design may consist of three-dimensional features such as the shape or surface of an article, or of two-dimensional features such as patterns, lines, or color. TRADEMARK  It is a distinguished sign of goods or services of one enterprise from those of other enterprises. It can be compared to what craftsmen used in ancient times as “signature mark” on their product (WIPO, 2016). TM - it is not yet registered with a trademark office ® - used for marks that have been granted registration. TRADESECRETS  Confidential business information that provides a competitive edge and is not generally known or easily accessible. Ex: Formula, recipe, business strategy, algorithms COPYRIGHT ❑ The rights that creators have over their literary and artistic works. This covers works ranging from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings (WIPO, 2016).  Intellectual Property Code (RA 8293) FAIR USE Fair Use legal principle stating that one can use a copyrighted work without a permission for the following purposes: commentary, criticism, reporting, research, and teaching. Fair Use The "CC" symbol stands for Creative Commons, a licensing system that allows creators to specify how others can use their work. NETIQUETTE Netiquette Netiquette or network etiquette is a set of rules for behaving properly online (Shea, 1997 as cited in E-Learning Guide on Media and Information Literacy, 2017). VIRTUAL SELF -how you present yourself on online platforms. Digital footprint - any data record of the things you do online. Anything on the Internet with your name creates a trail of data about you. Active digital footprint - Information you intentionally share online Passive digital footprint - Information collected without your direct input