TOPIC ONE (2425).pdf

UNIT 1. ICT, Different Tools and Platforms, Different Uses TOPIC ONE ICT in the Philippines The Philippines has emerged as a significant player in the global Information and Communication Technology (ICT) landscape. Several international companies have recog...

UNIT 1. ICT, Different Tools and Platforms, Different Uses TOPIC ONE ICT in the Philippines The Philippines has emerged as a significant player in the global Information and Communication Technology (ICT) landscape. Several international companies have recognized the Philippines as the ICT hub of Asia, and this recognition is well-deserved due to the country's rapid growth in ICT-related jobs and industries. Growth of ICT-Related Jobs The expansion of the ICT sector in the Philippines has been remarkable. The country has seen a substantial increase in ICT-related job opportunities, driven by various factors including the outsourcing industry, a skilled workforce, and supportive government policies. The growth of Business Process Outsourcing (BPO) in particular has been a major contributor, with many global companies setting up operations in the Philippines due to the proficiency in English, strong work ethic, and competitive costs. Mobile Penetration According to the 2013 edition of "Measuring the Information Society" by the International Telecommunication Union (ITU), the Philippines had an astounding 106.8 cell phones per 100 Filipinos. This statistic highlights the high mobile penetration rate in the country, which has continued to rise. The proliferation of mobile devices has facilitated greater access to information and communication technologies, enabling more Filipinos to engage in digital activities, from social networking to e-commerce. Employment in ICT The ICT industry plays a crucial role in the Philippine economy, accounting for 19.3% of the total employment population. This significant share underscores the importance of the ICT sector in providing job opportunities and supporting economic growth. The sector includes a wide range of professions, from software development and network administration to customer service and technical support. Social Media Presence The Philippines is also known for its vibrant social media culture. In 2013, Cebu City and Makati City were recognized as "The Selfiest Cities in the World," ranking 9th and 1st respectively. This playful moniker was based on the number of selfies taken and posted on social media platforms, reflecting the strong social media engagement among Filipinos. Social media has become a crucial part of daily life in the Philippines, influencing trends, communication, and even business practices. Applied 2: Empowerment Technologies Page 1 of 4 UNIT 1. ICT, Different Tools and Platforms, Different Uses Government Initiatives and ICT Infrastructure The Philippine government has been actively promoting the growth of the ICT sector through various initiatives and policies. Programs such as the Department of Information and Communications Technology (DICT) aim to enhance ICT infrastructure, promote digital literacy, and ensure cybersecurity. The government's efforts to improve internet connectivity and expand access to technology are crucial for sustaining the growth of the ICT sector. Future Prospects The future of ICT in the Philippines looks promising, with continuous advancements in technology and increasing demand for digital services. The country's young and tech- savvy population is well-positioned to drive innovation and contribute to the global ICT industry. Furthermore, the rise of new technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) presents new opportunities for growth and development in the Philippine ICT sector. Applied 2: Empowerment Technologies Page 2 of 4 UNIT 1. ICT, Different Tools and Platforms, Different Uses Media Convergence In the past, technology items such as telephones, cameras, flashlights, and MP3 players operated as separate entities, each with a specific function. For example: Telephones allowed for voice communication over distances. Cameras were used for capturing still images. Flashlights provided portable light. MP3 Players were dedicated devices for storing and playing music. These technologies required their own specific devices and did not integrate with one another. Each had its own user interface, function, and purpose, leading to a variety of gadgets to meet different needs. In 2007, Steve Jobs introduced the first iPhone, a groundbreaking development that revolutionized our interaction with technology. The iPhone combined the functionalities of multiple devices into one: a telephone, a camera, an MP3 player, and a mobile internet device. This marked the beginning of a new era where multifunctional devices became central to our daily lives. Media Convergence Defined Media convergence refers to the merging of distinct technologies into single, multifunctional devices and platforms. This phenomenon allows for the integration of various media forms, such as text, audio, video, and interactive content, into one device. For instance, modern smartphones provide access to emails, social media, navigation, and streaming services, which were once the domain of separate devices. The impact of media convergence is profound and often goes unnoticed because of its seamless integration into daily life. The intuitive design of these technologies means that users interact with them without being overtly aware of the underlying complex integrations. The convenience of having multiple functions in a single device has become a norm, making the technology appear invisible in its functionality. Types of Media Convergence Technological Convergence Technological convergence refers to the integration of multiple technologies into a single device, allowing users to access various functionalities from one platform. This includes the convergence of hardware and software to provide a unified experience. The iPhone is a prime example of technological convergence, integrating functions such as calling, photography, internet browsing, and music playback into one device. Applied 2: Empowerment Technologies Page 3 of 4 UNIT 1. ICT, Different Tools and Platforms, Different Uses Another example is smartwatches that combine features of traditional watches, fitness trackers, and mobile phones. Previously separate media such as cinema, newspapers, and radio can now be accessed through digital devices. For instance, streaming platforms like Netflix offer movies and TV shows, which were once available only in theaters or on television, through the internet. Cultural Convergence Media convergence has facilitated the distribution of stories and brands across multiple media platforms, a concept known as transmedia storytelling. This approach enhances engagement and provides a richer experience by extending narratives across various formats. The Harry Potter franchise exemplifies transmedia storytelling, with its narrative spread across books, films, a theme park, and interactive websites. This approach not only broadens the audience but also increases brand loyalty and engagement. Brand extensions leverage media convergence to reach new audiences and boost sales. By expanding a brand’s presence across various media and formats, companies can engage with consumers in diverse ways, leading to increased revenue. Remediation Theory Remediation theory suggests that new media forms achieve cultural significance by adapting and remodeling earlier media forms. This theory posits that new media do not entirely replace older forms but rather reinterpret and incorporate elements from them. Photography: Remediates painting by capturing visual representations with a focus on realism and detail. Film: Remediates stage production and photography by introducing motion and narrative depth. Television: Remediates film and radio by combining visual storytelling with broadcast formats. Applied 2: Empowerment Technologies Page 4 of 4